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All Journal Jurnal Karya Pendidikan Matematika JAKBS
Umi Nur Kholifah
Universitas Muria Kudus
Economics, Econometrics & Finance Education Mathematics

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PEMBELAJARAN MATEMATIKA DENGAN PENDEKATAN PMRI PENGUKURAN, LUAS, DAN VOLUME DI SEKOLAH DASAR Umi Nur Kholifah; Lola Indra Mukti; Helis Ira Setiawati; Eka Zuliana
Jurnal Karya Pendidikan Matematika Vol 11, No 1 (2024): Jurnal Karya Pendidikan Matematika Volume 11 Nomor 1 Tahun 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jkpm.11.1.2024.51-60

Abstract

This research aims to test the learning design that has been designed by developing and improving things that still hinder the learning process of measurement, area and volume material in class IV students at SDN Purworejo 01. The method used in this research uses design research which was carried out in Class IV students at SDN Purworejo with a total of 11 students consisting of 3 female students and 8 male students. The data collection technique in this research is observation which consists of observations for one-on-one and small group trials, documentation and field notes, as additional data, namely interviews. The results of this research show 3 out of 11 students still cannot understand the material regarding measurements, area and volume and only 8 students can understand this material.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Toko Sembako Di Desa Tluwah Umi Nur Kholifah Umi; Umi Nur Kholifah; Lola Indra Mukti; Wasis Wijayanto
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 4 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v2i4.2155

Abstract

This research aims to analyze effective marketing strategies in increasing sales of Mrs. Nasri's basic food shop in Tluwah village. This research uses a qualitative descriptive approach by collecting data through observation, interviews and document analysis. This analysis shows that the use of marketing strategies based on social relations, improving the quality of customer service, and utilizing promotions via local social media can be significant in increasing sales. Apart from that, maintaining complete product availability and affordable prices is an important thing which is a key factor in maintaining customer loyalty. The combination of these marketing strategies is considered very effective in attracting new customers and increasing sales at Nasri's grocery store. Thus, a marketing strategy that focuses on market segmentation, strategy (product, price, promotion and service) is a strategic step that can be implemented to increase the competitiveness and sales of basic food stores in the Tluwah village environment.
Co-Authors Eka Zuliana Helis Ira Setiawati Lola Indra Mukti Umi Nur Kholifah Umi Wasis Wijayanto