Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Application on Economics and Business
Tommy Setiawan Ruslim
Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FOSTERING LOYALTY: INVESTIGATING THE COFFEE SHOP WITH SATISFACTION AS AN INTERVENING VARIABLE Viona Virtuna Abdichianto; Tommy Setiawan Ruslim
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.1-14

Abstract

In this research, the primary aim is to thoroughly investigate the influence of service quality, food quality, and price fairness on customer loyalty, with customer satisfaction serving as a pivotal mediating variable. The research population encompasses JJ coffee shop patrons in Jakarta. A total of 243 respondents were selected as samples, with criteria including a minimum age, residency, and prior experience dining at the coffee shop. The research utilized purposive sampling, a non-probability sampling technique, along with a specific sample selection method, namely judgmental sampling, was employed for respondent data collection through online questionnaire distribution via Google Forms. The meticulously collected data underwent further in-depth analysis using Partial Least Square Structural Equation Modeling (PLS- SEM) with SmartPLS4 software. The findings indicate that service quality, food quality and price fairness collectively have a positive and significant impact on customer satisfaction. Moreover, customer satisfaction has been found to play a crucial mediating role between service quality, food quality, and price fairness and customer loyalty in the coffee shop business in Jakarta. In addition to contributing to academic knowledge, this study offers actionable insights for JJ coffee shop by highlighting the significance of improving service quality, price fairness, customer satisfaction, and ultimately customer loyalty.
UNDERSTANDING CONSUMERS’ BOOKING INTENTION IN THE JAKARTA HOTEL INDUSTRY: A CASE STUDY OF ‘APS’ HOTEL Gwen Evelyn Sudarto; Tommy Setiawan Ruslim
International Journal of Application on Economics and Business Vol. 4 No. 1 (2026): February 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i1.241-253

Abstract

Despite the overall growth of the hospitality industry in Jakarta, the ‘APS’ Hotel has experienced declining performance that has even led to property sale considerations, highlighting the need for further investigation into consumer behavior. This study examines the influence of brand image, trust, price fairness, service quality, and perceived value on booking intention among guests of the ‘APS’ Hotel in Jakarta. A single cross-sectional design was employed, utilizing a judgmental sampling technique, with 228 respondents residing in Jakarta who had previously booked and stayed at the hotel. Data were collected in September 2025 through an online questionnaire distributed through TikTok and WhatsApp and analyzed using the PLS-SEM approach. The results indicate that all examined variables have a positive and statistically significant effect on consumers’ booking intentions toward the hotel.
STRENGTHENING REPURCHASE INTENTION THROUGH PERCEIVED VALUE: EMPIRICAL EVIDENCE FROM JAKARTA’S ORGANIC FOOD CONSUMERS Cindy Carysta; Tommy Setiawan Ruslim
International Journal of Application on Economics and Business Vol. 4 No. 2 (2026): May 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i2.504-515

Abstract

This study examines how perceived value strengthens repurchase intention among organic food consumers in Jakarta. Using a quantitative approach, data were collected through an online questionnaire distributed to individuals who had previously purchased organic food products. A total of 233 valid responses were analyzed using Partial Least Squares Structural Equation Modeling. The findings indicate that perceived price and perceived quality positively influence perceived value, which in turn significantly enhances repurchase intention. Both direct and indirect effects were confirmed, highlighting the mediating role of perceived value in consumer decision-making. The model demonstrates moderate explanatory power, suggesting that consumers are more inclined to repurchase organic food when they perceive price fairness and consistent product quality that justify the value received. These results provide managerial insights for organic food businesses in designing pricing strategies and maintaining quality standards to encourage repeat purchases and long-term customer retention.
Co-Authors Cindy Carysta Gwen Evelyn Sudarto Viona Virtuna Abdichianto