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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal J-MAS (Jurnal Manajemen dan Sains) bit-Tech Journal of Trends Economics and Accounting Research
Rizka Astari Rahmatika
BINUS Entrepreneurship Center, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring Marketing Strategies of Deaf Employing Coffee Shops in the Greater Jakarta (Case Study of Sunyi Coffee and Difabis Coffee) Rizka Astari Rahmatika
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.533

Abstract

In a world that gradually promotes inclusive workplace and business practice, Sunyi Coffee and Difabis Coffee have become businesses which employ People with Disability (PwD) as their core employees. Aside from embodying both coffee shops’ benevolent missions, this strategy also serves as a part of a marketing strategy to maneuver in a highly competitive, almost saturated coffee shop industry in Greater Jakarta. This research was conducted to explore how both coffee shops tailor different strategies and offerings around the theme of disability employment. This study used a descriptive qualitative method with a case study approach through a variety of data collection, such as interviews with customers, direct observation, online interviews with the founders, websites, social media, and relevant academic literature. Using Porter’s Five Forces Model, this study reveals that the coffee shop industry in Indonesia is highly competitive, with a high level of substitutes, new entrants, and buyers’ bargaining power. An analysis of the 7p marketing mix also shows people and place as the two most essential aspects for Sunyi Coffee and Difabis Coffee. Therefore, to establish a less contested market for themselves, both coffee shops create four action strategies (Eliminate-Reduce-Raise-Create) around these aspects, with Sunyi Coffee pursuing a differentiation strategy and Difabis Coffee focusing more on cost leadership.
Management System Project for Textile Company using Risk Management Analysis Lorio Purnomo; Chairani Putri Pratiwi; Rizka Astari Rahmatika; Rafki Chandra Wibawa; Siti Paramadita; Desman Hidayat
Journal of Trends Economics and Accounting Research Vol 4 No 1 (2023): September 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i1.798

Abstract

As technology continues to advance across industries, the strategic role of information in organizations becomes increasingly evident. Recognizing the potential of information technology to enhance operational efficiency and customer satisfaction, various industries have integrated technology into their management systems. However, these innovations also introduce risks to the organization's information landscape. Risk management, therefore, emerges as a crucial discipline to identify, assess, and mitigate information technology-related risks. Textile companies, for instance, employ web-based management systems to support their operations, but encounter challenges hindering effective business process execution. This leads to reduced work performance and hampers goal attainment. This study aims to analyze the risks associated with web-based management systems in the textile industry and to suggest strategies for minimizing these risks. The research combines literature review and analytical methodologies to achieve its objectives. The literature review encompasses topics such as management systems, their components, and risk management. The research proposes a risk management process comprising nine stages: system characterization, identifying threats, determining vulnerabilities, analyzing controls, estimating probability, evaluating impact, assessing risk, proposing controls, and documenting results. Nevertheless, there is very little and/or scarce research on the use of technology throughout the textile industry. Thus, in order to fulfill the research emptiness within the use of information technology to increase the performance of the textile industry, this research underscores the critical role of risk management in safeguarding information technology systems within the textile industry.
Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry Carola Basuki; Chairani Putri Pratiwi; Rizka Astari Rahmatika
bit-Tech Vol. 6 No. 1 (2023): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v6i1.904

Abstract

In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of SEO, the researcher undertakes case studies from SMEs in F&B Industry who already run the business and need to improve the Digital Marketing through SEO. However, it is important to note that SEO optimization  is  not  a  one-time  task  but  rather  an  ongoing  process.  It  requires  constant attention and effort to maintain high search engine rankings and ensure the continued success of online business. Beside website, to improve the business promotion the researcher also use tools in Google Business and E-Commerce to optimize the SEO.The finding suggest that the implementation of Search Engine Optimization can make impact for improvement in visibility search engines, attract more visitors, and ultimately drive business growth in the area Google Business, E-Commerce and website owned by SMEs F&B Industry. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of SMEs online business.
The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Chairani Putri Pratiwi; Rizka Astari Rahmatika; Rafki Chandra Wibawa; Lorio Purnomo; Hasna Larasati; Siti Jahroh; Fadhilla Izzaty Syaukat
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

Abstract

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing
Co-Authors Carola Basuki Chairani Putri Pratiwi Chairani Putri Pratiwi Chairani Putri Pratiwi Desman Hidayat Fadhilla Izzaty Syaukat Hasna Larasati Lorio Purnomo Lorio Purnomo Rafki Chandra Wibawa Rafki Chandra Wibawa Siti Jahroh Siti Paramadita