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All Journal IKRA-ITH Informatika : Jurnal Komputer dan Informatika bit-Tech eCo-Buss Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat
Carola Basuki
BINUS Entrepreneurship Center, Management Department, Bina Nusantara University Jakarta, Indonesia 11480
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry Carola Basuki; Chairani Putri Pratiwi; Rizka Astari Rahmatika
bit-Tech Vol. 6 No. 1 (2023): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v6i1.904

Abstract

In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of SEO, the researcher undertakes case studies from SMEs in F&B Industry who already run the business and need to improve the Digital Marketing through SEO. However, it is important to note that SEO optimization  is  not  a  one-time  task  but  rather  an  ongoing  process.  It  requires  constant attention and effort to maintain high search engine rankings and ensure the continued success of online business. Beside website, to improve the business promotion the researcher also use tools in Google Business and E-Commerce to optimize the SEO.The finding suggest that the implementation of Search Engine Optimization can make impact for improvement in visibility search engines, attract more visitors, and ultimately drive business growth in the area Google Business, E-Commerce and website owned by SMEs F&B Industry. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of SMEs online business.
Peningkatan Pemahaman dan Keterampilan Bisnis pada KATAR MARSEL melalui Pelatihan Business Model, Selling Skills, dan Literasi Keuangan Carola Basuki; Anton Kurniawan; Lorio Purnomo
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3128

Abstract

This Community Service Activities has the goal of assisting organizations in increasing knowledge and business development in their Human Resources through training in Business Model, Selling Skill, and Financial Literacy. Community Service Activities was carried out at Sudimara Selatan, Ciledug, Tangerang City. Karang Taruna Community (KATAR MARSEL) in South Sudimara was the target of Community Service Activities who have F&B business to sell coffee products. The problem faced by the community is that Human Resources lack knowledge about Business Model, techniques for selling products through a digital platform, and financial arrangements in the coffee business. The Community Service Activities team provided solutions to the community by providing training so that businesses engaged in selling coffee from the community's ideas can further develop by creating the right Business Model, selling products effectively through digital platforms, and managing finances efficiently. The methods used in this Community Service Activities were socialization methods, question and answer discussions, simulations, and review of community-owned coffee businesses. The results of this Community Service Activities that have been carried out are that the KATAR MARSEL Community has the knowledge and able to develop their business by made the right Business Model strategy, could optimize sales through the chosen social media platform and make accurate financial arrangements. 
Mengembangkan Strategi Bisnis di Era Society 4.0 melalui Pelatihan Business Model Canvas, Strategi Co-Branding, Selling Skill, dan Digital Marketing untuk Mahasiswa di Indonesia Wilyan Adiasari; Carola Basuki; Anton Kurniawan; Hasna Larasati
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3127

Abstract

Along with the development of the era and increasingly rapid technology today, it triggers every business player to create more value in their business. Moreover, there are many competitors who are one of the business threats that need to be faced. Therefore, to meet current market needs, there needs to be aware about how to apply suitable strategies for business. More over early business owner need to have more understanding about business model canvas, cobranding strategy, selling skills, and digital marketing application. The Ayo Kreasi Community is a forum and space for the young generation of future leaders, collaboration media, connections and synergies in developing solutions, creations and innovations based on student talent development to create a superior generation of character and benefit for the homeland and nation starting from the Higher Education Environment. Therefore, the provision of material regarding the business strategies is able to become an additional knowledge for students that can be directly implemented to create positive collaborations for work
Implementation of Business Model Canvas Strategy and SWOT Analysis in BUMDes Restaurant Manise Hendrawaty; Carola Basuki; Ary Wijayati Kusumaningtyas; Anton Kurniawan
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1309

Abstract

  Today's economic development increasingly requires entrepreneurs who are developing their businesses to always respond quickly to increasingly rapid changes and of course determine whether entrepreneurs can determine strategies, both short and long term or not. This study aims to provide business strategy recommendations to Gempar BUMDes Restaurant (Village-Owned Enterprises) located in Gunung Menyan, Pamijahan, Bogor Regency, West Java. Furthermore, to create a new business model in Gempar BUMDes Restaurant, the scope of this research is focused on the analysis of the Business Model Canvas along with internal and external factors owned by Gempar BUMDes Restaurant. The research method used is descriptive with a qualitative approach. Data collection was carried out by interviewing residents in Gunung Menyan, Pamijahan, Bogor who are members of businesses in BUMDes. This type of research is a case study. The analysis technique used is SWOT analysis to see the weaknesses and threats faced by optimizing the advantages and opportunities owned and business mapping using the Business Model Canvas (BMC). This research produces solutions that can be utilized by BUMDes Gempar Restaurants to be able to plan overall business strategies and find out the strengths, weaknesses, opportunities, and threats that will occur in the Gunung Menyan BUMDes Gempar Restaurant business, Pamijahan, Bogor Regency, West Java.  
Choosing The Right Campaign Using AIDA Analysis for The Coffee Shop XYZ Lorio Purnomo; Eggy Herlambang; Dotty Pertiwi; Carola Basuki; Tofik Tofik; Shandra Widiyanti; Nurina Nurina
IKRA-ITH Informatika : Jurnal Komputer dan Informatika Vol. 9 No. 3 (2025): IKRAITH-INFORMATIKA Vol 9 No 3 November 2025
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perubahan perilaku dan kebiasaan konsumen yang sebelumnya cenderung membeli kopi secara langsung di lokasi Coffee Shop kini mengalami transformasi signifikan seiring dengan perkembangan era digitalisasi. Perubahan ini terutama terlihat pada proses pemesanan, di mana konsumen saat ini dapat dengan mudah mengetahui keberadaan coffee shop serta memperoleh rekomendasi terbaik melalui sistem aplikasi digital yang tersedia. Fenomena ini mendorong semakin banyak Coffee Shop bermunculan dan melakukan promosi untuk memperkenalkan merek masing-masing. Berdasarkan kondisi tersebut, penulis melakukan observasi dan wawancara pada Coffee Shop XYZ, sebuah usaha yang baru berdiri dan sedang mencari strategi promosi yang efektif meskipun telah memanfaatkan media sosial. Tujuan penelitian ini adalah memberikan rekomendasi metode promosi yang tepat melalui media sosial guna meningkatkan Brand Awareness Coffee Shop XYZ sehingga mampu menarik calon konsumen untuk mengenal produk yang ditawarkan. Sebelum merumuskan rekomendasi, penulis telah melakukan analisis menggunakan pendekatan metode AIDA
Co-Authors Anton Kurniawan Anton Kurniawan Ary Wijayati Kusumaningtyas Chairani Putri Pratiwi Dotty Pertiwi Eggy Herlambang Hasna Larasati Lorio Purnomo Lorio Purnomo Manise Hendrawaty Nurina Nurina Rizka Astari Rahmatika Shandra Widiyanti Tofik Tofik Wilyan Adiasari