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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Maisa Azizah Asmara
Universitas ‘Aisyiyah Bandung
Humanities Decision Sciences, Operations Research & Management Dentistry Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Mastering The Concept of Live Shopping Strategy at Kamar Dagang dan Industri Kota Bandung in Order to Increase Sales Volume Rivaldi Arissaputra; Maisa Azizah Asmara; Tiara Felinda Amalia
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.365

Abstract

Live shopping is one approach to marketing methods. However, this strategy requires a deep understanding of the conditions of its partners, especially for those who are just starting out, requiring technological knowledge as well as an understanding of consumer behavior and regional market dynamics. This Community Service activity aims to improve the understanding and skills of MSMEs in Bandung City in utilizing digital marketing strategies through live shopping. A total of 16 MSME partners participated in this program, the research method designed included two stages, namely needs analysis and counseling related to business model changes and digital consumer behavior. The evaluation results showed that 80% of the partners successfully surpassed the post-test threshold score of 70, with an average understanding above 70%. From the 15 questions asked, feedback shows that partners have a good understanding of the concept of live shopping, the influence of technology in marketing, and the importance of understanding consumer behavior. This activity is expected to make a significant contribution in improving the competitiveness of MSMEs, as well as encouraging innovation in marketing local products in the digital era.
Penguatan Kapasitas Wirausaha Islami Santri Wanita ‘Aisyiyah Boarding School melalui Business Model Canvas Menuju Peningkatan Pemberdayaan Perempuan Rivaldi Arissaputra; Maisa Azizah Asmara; Tiara Felinda
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2727

Abstract

Peran perempuan dalam pembangunan ekonomi keluarga dan masyarakat sangat penting, termasuk di lingkungan pesantren. Namun, santri perempuan masih menghadapi keterbatasan dalam pengetahuan dan keterampilan kewirausahaan Islami. Program pengabdian ini bertujuan untuk memperkuat kapasitas wirausaha Islami santri perempuan ‘Aisyiyah Boarding School melalui penyuluhan, simulasi, dan pelatihan penyusunan Business Model Canvas (BMC) berbasis syariah. Metode yang digunakan adalah pendidikan berbasis komunitas dengan pendekatan partisipatif, melibatkan santri sebagai subjek aktif serta mahasiswa sebagai fasilitator. Kegiatan meliputi penyuluhan kewirausahaan Islami dan pelatihan BMC. Hasil menunjukkan adanya peningkatan signifikan pada pemahaman santri mengenai prinsip-prinsip wirausaha Islami dan penerapannya dalam rancangan bisnis. Seluruh santri yang dibagi menjadi lima kelompok berhasil menyusun serta mempresentasikan model bisnis sesuai syariat, sehingga program ini berdampak pada peningkatan kemandirian ekonomi dan pemberdayaan perempuan berbasis pesantren
Menjadi Kreator Digital: Menumbuhkan Pola Pikir Kewirausahaan yang Adaptif Melalui Penggunaan Teknologi Digital Rivaldi Arissaputra; Maisa Azizah Asmara; Winda Gafrilia Prianka; Dhenahi Jerfiani Wendiyana
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3130

Abstract

The Indonesian diaspora community in Malaysia, particularly members of Pimpinan Cabang Istimewa Muhammadiyah (PCIM) and Pimpinan Cabang Istimewa 'Aisyiyah (PCIA) Malaysia, faces limited understanding of digital products as tools for supporting adaptive economic activities within a multicultural environment. This community service activity aimed to strengthen the adaptive entrepreneurial mindset through enhanced understanding of digital products among the PCIM-PCIA Malaysia community. The program was implemented using a community-based, educative, and participatory counseling method, involving 20 purposively selected participants from PCIM and PCIA Malaysia members. Program effectiveness was measured using a pre-test and post-test design covering ten indicators of digital product understanding. Evaluation results demonstrated a significant improvement across all indicators, with average pre-test scores ranging from 2.10 to 3.10 increasing to 4.15 to 5.00 on a five-point scale following the intervention. The most notable gains were recorded in the Definition of Digital Products indicator (2.25 to 5.00) and the Practical Application of Digital Products in Daily Economic Activities indicator (3.10 to 4.95). These findings affirm that a structured, contextually grounded, and participatory counseling approach is effective in enhancing digital product literacy and strengthening the foundation of an adaptive entrepreneurial mindset within diaspora communities. It is recommended that the program be further developed through practical training, digital platform simulation, and ongoing mentoring to ensure the sustainability of the outcomes achieved.
Co-Authors Dhenahi Jerfiani Wendiyana Rivaldi Arissaputra Tiara Felinda Tiara Felinda Amalia Winda Gafrilia Prianka