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All Journal Journal of Economics, Management and Accounting (JEMA) EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Kaharuddin Kaharuddin
STIE Al Washliyah Sibolga
Economics, Econometrics & Finance Education

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Analisis Pengaruh Desain Toko dan Harga Terhadap Keputusan Pembelian Pada Toko Jafar Plaza Bangunan Kabupaten Tapanuli Tengah Lastiurmaida Purba; Kaharuddin Kaharuddin; Anna Basriyani
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 2 No. 02 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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This study aims to analyze the effect of Store Design and Price on Purchase Decisions at Toko Jafar Plaza Bangunan in Tapanuli Tengah Regency. The research employed a quantitative survey approach. The population consisted of all consumers shopping at the store, with a sample of 51 respondents selected using purposive sampling. The research instrument was a questionnaire, tested for validity and reliability using corrected item-total correlation and Cronbach’s alpha, indicating that all variables were valid and reliable. Classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation) showed that the data met the requirements for multiple linear regression. Multiple linear regression analysis revealed that Store Design (X₁) and Price (X₂) had a positive and significant effect on Purchase Decisions (Y), both partially and simultaneously, with a coefficient of determination R² of 0.803, meaning 80.3% of the variation in Purchase Decisions could be explained by these two variables. The study suggests that Toko Jafar Plaza Bangunan should enhance store design and set competitive prices, as well as consider a combination of design and pricing strategies to encourage consumer purchase decisions. Future research is recommended to include additional variables such as promotion, service, or social influence, use larger samples, and employ a mixed-methods approach to obtain more comprehensive results.
The Effect of Competence and Job Placement on Employee Performance at the Regional Revenue and Asset Management Agency of Sibolga City Widya Putri Hasanah Hutagalung; Kaharuddin Kaharuddin; Khairil Safli Pohan
Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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This study aims to analyze the influence of competence and job placement on employee performance at the Regional Revenue, Finance, and Asset Management Agency (BPKAD) of Sibolga City. The research sample consisted of 60 employees selected through purposive sampling. Data were collected using a questionnaire that had been tested for validity and reliability and were analyzed using multiple linear regression. The results indicate that competence has a strong correlation with performance (r = 0.740), while job placement has a correlation of 0.667. Simultaneously, competence and job placement contribute 63.9% to employee performance. The t-test and F-test results show that both variables significantly influence performance, either partially or simultaneously. These findings highlight the importance of employee competence development and appropriate job placement according to skills and job characteristics to enhance organizational performance.
The Influence of Communication and Work Environment on Employee Performance at the Regional Revenue Agency UPTD of Pandan Revenue Management Nelly Bahria Napitupulu; Kaharuddin Kaharuddin; Rosmita Ambarita
Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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This study aims to examine the influence of communication and work environment on employee performance at the UPTD Regional Revenue Management of Pandan. This research employs a quantitative method with a descriptive approach. The research sample consists of 58 employees of UPTD Regional Revenue Management of Pandan, who were selected as respondents through a questionnaire survey. The results show that the coefficient of determination (R²) is 0.608, indicating that 60.8% of the variation in employee performance can be explained jointly by communication and work environment, while the remaining 39.2% is influenced by other factors outside the scope of this study, such as leadership, competence, motivational incentives, and supervision. The t-test results reveal that communication has a positive and significant effect on employee performance, with a t-value of 3.476 > t-table 2.00404 and a significance of 0.001 < 0.05. Likewise, the work environment positively and significantly affects employee performance, with a t-value of 3.709 > t-table 2.00404 and a significance of 0.000 < 0.05. Furthermore, the F-test shows an F-value of 42.682 > F-table 3.16 with a significance of 0.000 < 0.05, indicating that communication and work environment simultaneously have a positive and significant effect on employee performance. Based on these findings, it is recommended that UPTD Regional Revenue Management of Pandan continue to enhance effective communication and create a conducive work environment to support the improvement of employee performance.
The Influence of Work Motivation and Communication on Employee Performance at the Inspectorate of Central Tapanuli Regency Pipi Ferida Panggabean; Kaharuddin Kaharuddin; Mhd. Shafwan Koto
Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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This study aims to examine the effect of work motivation and communication on employee performance at the Inspectorate of Central Tapanuli Regency. This research uses a quantitative research method with a descriptive approach. The sample in this study consisted of 37 employees of the Inspectorate of Central Tapanuli Regency who were selected through questionnaire distribution. The results show that work motivation and communication have a positive and significant effect on employee performance. The coefficient of determination (R²) is 0.739, indicating that 73.9% of the variation in employee performance is explained by work motivation and communication, while the remaining 26.1% is influenced by other factors not examined in this study. The partial test (t-test) shows that work motivation has a significant effect on employee performance (t = 3.105; p < 0.05), and communication also has a significant effect on employee performance (t = 6.306; p < 0.05). Furthermore, the simultaneous test (F-test) indicates that work motivation and communication together have a positive and significant effect on employee performance (F = 48.077; p < 0.05). These findings suggest that improving employee motivation and strengthening organizational communication can enhance employee performance within the institution.
The Effect of Supervision and Incentives on Employees’ Work Morale at the Regional Secretariat of Central Tapanuli Regency Iramayasari Siahaan; Kaharuddin Kaharuddin; Mhd. Shafwan Koto
Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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This study aims to determine the effect of supervision and incentives on employees’ work morale at the Regional Secretariat of Central Tapanuli Regency. The research method used in this study is a quantitative method with a descriptive approach. The population in this study consisted of employees at the Regional Secretariat of Central Tapanuli Regency, with a total sample of 91 respondents obtained through questionnaire distribution. The data analysis techniques used include validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, and hypothesis testing using the t-test and F-test. The results of the study show that the coefficient of determination (R²) value is 0.502, which means that 50.2% of the variation in employees’ work morale is jointly influenced by the supervision and incentive variables, while the remaining 49.8% is influenced by other factors not examined in this study, such as leadership, work environment, competence, facilities, coordination, and other factors. The results of the t-test indicate that supervision has a positive and significant effect on employees’ work morale with a t-count value of 2.489 greater than the t-table value of 1.98729 and a significance value of 0.015 less than 0.05. In addition, incentives also have a positive and significant effect on employees’ work morale with a t-count value of 5.775 greater than the t-table value of 1.98729 and a significance value of 0.000 less than 0.05. Furthermore, the results of the F-test show that the F-count value is 44.441 greater than the F-table value of 3.10 with a significance value of 0.000 less than 0.05. Thus, it can be concluded that supervision and incentives simultaneously have a positive and significant effect on employees’ work morale at the Regional Secretariat of Central Tapanuli Regency.
Pengaruh Lokasi Usaha dan Kreativitas Terhadap Keberhasilan Usaha Keripik Sambal Ribka Kota Sibolga Murnihati Laia; Kaharuddin Kaharuddin; Anna Basriyani
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 2 No. 02 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Penelitian ini bertujuan untuk menganalisis pengaruh lokasi usaha dan kreativitas terhadap keberhasilan usaha Keripik Ribka di Kota Sibolga. Penelitian ini yang di gunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa terdapat hubungan yang kuat dan signifikan antara lokasi usaha dan kreativitas terhadap keberhasilan usaha dengan nilai koefisien korelasi sebesar 0,609. Analisis regresi menunjukkan bahwa kedua variabel independen, yaitu lokasi usaha (X1) dan kreativitas (X2), berpengaruh positif dan signifikan Terhadap keberhasilan usaha. Model persamaan regresi yang diperoleh adalah Y = 5,421 + 0,315X1 + 0,482X2, yang menunjukkan bahwa setiap peningkatan pada lokasi usaha maupun kreativitas akan meningkatkan keberhasilan usaha. Koefisien regresi lokasi usaha sebesar 0,315 dan kreativitas sebesar 0,482 mengindikasikan bahwa kreativitas memberikan pengaruh yang lebih dominan terhadap keberhasilan usaha dibandingkan lokasi usaha. Selain itu, hasil uji F menunjukkan bahwa secara simultan lokasi usaha dan kreativitas berpengaruh positif dan signifikan terhadap keberhasilan usaha, dengan nilai F_hitung sebesar 15,632 lebih besar dari F_tabel 3,34 dan nilai signifikansi 0,001 < 0,05. Koefisien determinasi r diperoleh sebesar 0,62 atau 62%, yang berarti bahwa keberhasilan usaha dapat dijelaskan oleh lokasi usaha dan kreativitas, sedangkan sisanya 38% dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, penelitian ini menyimpulkan bahwa lokasi usaha dan kreativitas secara parsial maupun simultan memberikan kontribusi yang signifikan terhadap keberhasilan usaha Keripik Ribka di Kota Sibolga.
Co-Authors Anna Basriyani Iramayasari Siahaan Khairil Safli Pohan Lastiurmaida Purba Mhd. Shafwan Koto Murnihati Laia Nelly Bahria Napitupulu Pipi Ferida Panggabean Rosmita Ambarita Widya Putri Hasanah Hutagalung