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p-Index From 2021 - 2026
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All Journal Indonesian Community Journal
Irma Fitriyani
Universitas Lampung, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Sosialisasi Pemasaran Digital UMKM Peternak Ayam Petelur di Dusun Rumbia, Kabupaten Lampung Selatan Gita Audria Salsabila; Riky Andria; Irma Fitriyani; Muhammad Intan Intan Haris; Rangga Syatria; Shahnaz Rafika; Mahrinasari Mahrinasari; Roslina Roslina
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4656

Abstract

In 2022, according to BPS data, Lampung Province emerged as the largest producer of chicken eggs in Indonesia. Small and Medium Enterprises (UMKM) of egg farmers in Dusun Rumbia, Krawang Sari Village, Natar District, South Lampung Regency, face intense competition among egg traders. The 2023 cohort of Master of Management students from the University of Lampung undertook community service activities to assist these UMKM, particularly owned by Mr. Wasirun, to enhance their competitiveness through digital media utilization. The methods employed included situational analysis, interviews, discussions, and problem-solving. The outcomes included establishing Instagram and TikTok accounts for promotional purposes, developing a sales-oriented website to facilitate product purchases, and introducing safer and more hygienic packaging to attract consumers. Through these marketing developments and digitalization efforts, it is expected that the egg farming UMKM in Dusun Rumbia will increase productivity, gain broader recognition, compete effectively with competitors, and improve profitability.
Co-Authors Gita Audria Salsabila Mahrinasari Mahrinasari Muhammad Intan Intan Haris Rangga Syatria Riky Andria Roslina Shahnaz Rafika