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All Journal Economics and Digital Business Review Journal Economy And Currency Study (JECS) Journal of Economics and Business UBS Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Studi Inovasi Indonesian Community Journal E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Jurnal Pemberdayaan Ekonomi Innovative: Journal Of Social Science Research
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Fakultas Ekonomi Dan Bisnis, Manajemen, Universitas Lampung, Bandar Lampung, Indonesia
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Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian Air Mineral Gloz Di Bandar Lampung Nitami Sari; Roslina Roslina; Nuzul Inaz Nabila
E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Vol. 1 No. 4 (2022): Vol.1 No.4 (2022)
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1181.037 KB) | DOI: 10.23960/efebe.v1i4.60

Abstract

Changes in every consumer behavior make it necessary for business people to understand consumer behavior precisely and correctly. Building a positive brand image in the minds of consumers will influence purchasing decisions. This type of research in this research is descriptive research and uses quantitative methods. The sample in this study were consumers of Gloz mineral water who made purchases at distributors in the Bandar Lampung area. The population used is unlimited or cannot be measured with certainty, making the researcher choose to use the non-probability sampling method. So that the respondents in this study amounted to 120 people. Based on the results of data processing and analysis, it can be concluded that the price and brand image variables influence the purchasing decision (Y) of Gloz mineral water in Bandar Lampung. The variable that has the greatest influence is the price variable (X1) based on the largest regression coefficient value, namely b1 of 0.249 compared to the regression coefficient value of the brand image variable (X2) of 0.218
Pembinaan Potensi Ekonomi Kreatif melalui Pendekatan Kelembagaan Habibullah Jimad; Roslina Roslina; Yuniar Aviati Syarif; Endro P Wahono
Jurnal Pemberdayaan Ekonomi Vol. 1 No. 2 (2022): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.168 KB) | DOI: 10.35912/jpe.v1i2.760

Abstract

Purpose: This activity aims to increase public understanding and knowledge about community empowerment through fostering creative economic potential by utilizing existing  institutions in the village. Methods: The methods used in this community service activity are training, mentoring and consultation, also monitoring and evaluating. Results: The activity can increase participants' knowledge about the creative economy potential that can be utilized by the community, increase public awareness to play an active role through empowerment and optimal utilization of the village institutions to improve the economy and achieve the citizens' welfare of Penengahan Village, Way Khilau, Pesawaran. The training activities carried out succeeded in increasing public understanding of the creative economy potential through village institutions. Mentoring activities are needed to continue motivating the trainees and providing alternatives and solutions for the community to face their problems. Contribution: This activity helps to strengthen the capacity of the village institutions and the dynamic interaction between the managers of the village institutions and the village community
Pengaruh Kualitas Produk, Keberagaman Produk, dan Harga terhadap Niat Beli Ulang di Toko Holland Bakery Bandar Lampung Adhitya Tri Oktavian; Roslina Roslina
Jurnal Studi Inovasi Vol. 3 No. 2 (2023): Jurnal Studi Inovasi
Publisher : Inovbook

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/jsi.v3i2.133

Abstract

Semakin tingginya tingkat persaingan dalam bisnis di bidang kuliner di Bandar Lampung dan seiring berkembangya gaya hidup masyarakat pada pola makananya membuat permintaan masyarakat terhadap produk bakery semakin meningkat, para pelaku bisnis bakery perlu memperhatikan pentingnya kualitas produk yang dijual, dan memberikan beberapa keberagaman produk (Variasi Produk) yang beragam serta melakukan penetapan harga yang tepat, agar dapat menciptakan niat beli ulang pada pelanggan setelah membeli produk pada toko tersebut. Diantara toko bakery di Bandar Lampung yaitu Holland Bakery. Menurut data TBI toko roti, toko Holland Bakery menempati posisi ke 2 dan mengalami penurunan pada tahun 2022, toko Holland Bakery juga belum bisa menempati pemuncak pasar di pasar persaingan toko roti lokal di Bandar Lampung. Dilakukanya penelitian ini bertujuan untuk menguji pengaruh variabel kualitas produk, keberagaman produk dan harga sebagai variabel bebas terhadap variabel niat beli ulang sebagai variabel terikat pada toko Holland Bakery di Bandar Lampung. Penulis menerapkan metode survey dengan cara membagikan kuesioner terhadap 100 responden. Sampel dalam penelitian ini menggunakan teknik purposive sampling yang merupakan teknik yang bertujuan untuk cara mendapatkan sampel menggunakan parameter yang sesuai ditentukan oleh peneliti. Kaidah analisis yang diterapakan untuk menentukan hasil pada penelitian ini yaitu uji validitas, uji reliabilitas, tahap Analisa dengan metode analisis regresi linier berganda, dan uji hipotesis menggunakan uji t dan uji F lalu koefesiensi determinasi (R2). Hasil dalam penelitian ini menjelasakan bahwasanya variabel kualitas produk, keberagaman produk, dan harga berpengaruh signifikan secara parisal dan simultan terhadap variabel niat beli ulang konsumen.
Pengaruh Kualitas Layanan Dan Kepercayaan Terhadap Kepuasan Pelanggan (Studi Pengguna JNE Di Bandar Lampung) Muhammad Adha Agung Mulyana; Roslina Roslina; Dwi Asri Siti Ambarwati
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1134

Abstract

Perkembangan teknologi di zaman modern membuat kehidupan manusia semakin praktis dan mudah yang mengubah perilaku konsumen dan kebiasaan berbelanja, termasuk dalam pengiriman barang. PT TIKI JALUR NUGRAHA EKAKURIR yang lebih dikenal JNE merupakan perusahaan ekspress dan logistic nasional dengan layanan Regular, OKE, JTR, dan YES. Meskipun tiap tahun volume pengiriman meningkat namun berdasarkan review pelanggan yang didapat dari indonesiareview terdapat kekecawaan pelanggan atas layanan. Peluncuran aplikasi My JNE yang bertujuan untuk meningkatkan kepercayaan dengan memberikan kemudahan kepada pelanggan JNE dalam hal layanan tetapi hasilnya aplikasi mendapatkan ulasan negatif dari pengguna. Tujuan penelitian untuk mengetahui pengaruh kualitas layanan dan kepercayaan terhadap kepuasan pelanggan JNE di Kota Bandar Lampung. Metode penelitian menggunakan metode survei dengan menyebarkan kuisioner kepada pengguna JNE. Metode pengumpulan data mengunakan sampel, dengan teknik Purposive Sampling, jumlah sampel 110 Responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara variabel kualitas layanan dan kepercayaan terhadap kepuasan pelanggan.
Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka Roslina Roslina; Habibullah Jimad; Nova Mardiana
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v3i4.1851

Abstract

Purpose: The purpose of this activity is to empower women farmer groups to be independent of by increasing their knowledge of and skills  in using social media to market their products. Methodology/approach: Community service activities are carried out for women farmer groups in Sungai Langka Village, Pesawaran using several methods, including lectures and discussions; training in the form of practicing Instagram account creation; mentoring; and evaluation. Results/findings: The activities carried out by the service team were able to provide benefits for the participants. This can be seen from the testimonies given by the participants. The activity also succeeded in making farmer groups create Instagram accounts for business activities that were separated from personal Instagram accounts to make it easier to manage. Monitoring and evaluation are carried out for participants who encounter obstacles in making and marketing their products through Instagram. Conclusion: This activity is expected to be sustainable in order to increase the independence and welfare of women farmers in the Sungai Langka village of Pesawaran, so that they are financially independent and not dependent on others.
Pengaruh Kepercayaan dan Kemudahan Transaksi Terhadap Keputusan Pembelian Online di Zalora Indonesia Kotiyah Kotiyah; Roslina Roslina; Nuzul Inas Nabila
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.598

Abstract

Perkembangan teknologi telah mengubah gaya hidup masyarakat dan mempengaruhi pola pemenuhan kebutuhan. Era digital membawa perubahan dalam cara konsumen berbelanja, dengan beralih ke model belanja online atau e-commerce, seperti marketplace. Salah satu contohnya adalah Zalora, sebuah marketplace di Indonesia. Zalora telah berhasil membangun kepercayaan di antara pengguna dengan menyediakan platform yang dapat diandalkan. Kepercayaan dan kemudahan transaksi menjadi faktor penting dalam menarik minat pelanggan dalam menggunakan marketplace tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan konsumen dan kemudahan transaksi terhadap keputusan pembelian pada situs jual beli online Zalora. Dalam penelitian ini, digunakan metode survey dengan jumlah sampel sebanyak 150 responden yang dipilih dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil analisis data menunjukkan bahwa kepercayaan dan kemudahan transaksi berpengaruh positif dan signifikan terhadap keputusan pembelian pada situs jual beli Zalora. Hal ini menunjukkan bahwa faktor-faktor tersebut penting bagi para marketplace untuk menarik minat pelanggan.
The Influence Of Brand Image and Brand Experience on Cosmetic Makeover Brand Loyalty in Bandar Lampung Karla Aisyah Putri; Roslina Roslina
Journal Economy and Currency Study (JECS) Vol. 5 No. 1 (2023)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jecs.v5i1.1305

Abstract

The Indonesian cosmetics business is expanding at an unprecedented rate. Since there are so many cosmetics manufacturers, rivalry is fierce within both the domestic and international markets. The Compas team found that Make Over's facial cosmetics sales and statistics on the market still lag behind the market leader, Maybelline. Furthermore, Make Over still needs to be included in the Top Brand Index category, as it is mentioned by the Top Brand Index for a number of cosmetic products for 2020-2022. Make Over Cosmetics' biggest challenge is the abundance of similar products on the market. Since there are so many cosmetics manufacturers, rivalry is fierce within both the domestic and international markets. The purpose of this research is to analyze the connection between consumers' perceptions of the Make Over brand and their allegiance to the company among Bandar Lampung residents. Descriptive and proof analysis methodology was used for this study. Both primary and secondary sources were used to compile the information for this research. One hundred respondents were chosen using a non-probability sampling technique called purposive sampling, and online surveys were distributed to them via Google Forms; the gathered data was analyzed using multiple linear regression. This research found that brand loyalty is positively and significantly impacted by brand image and brand experience factors. Consumers are more likely to remain dedicated to a brand if they have a favorable impression of it and have a positive interaction with it. Holding activities is one way that Make Over can boost Brand Image. Make Over should not compromise product quality in order to provide a satisfying business experience for customers.
Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja Fitra Dharma; Yenni Agustina; Roslina Roslina
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2023): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i1.2356

Abstract

Purpose: Bumdes has a crucial role for village to increase the villager's wealthy.  Therefore, Indonesia's government encourage all parts to give their best can do to evolve the bumdes. The purpose of this service activity is to increase the knowledge and skills of trainees in branding positioning by using social media tiktok, financial literacy, and preparing work programs. Methodology: The methods which we use for transferring knowledge are persuasive methods and training. We considered these methods appropriate to overcome the problem that they have. Results: There was an increase in the participants' knowledge, understanding, and skills in branding positioning through tiktok media, financial literacy, and preparing work programs. This increase has had a positive impact on the progress of the Jejama Usaha BUMDES in its business activities. This activity also provides output in the form of links and tiktok content for culinary tourism in the village of bumdes jejama usaha. Conclusions: Training in branding positioning, financial literation, and work program can assist the business entities belonging to the village of Jejama Usaha to minimize the obstacles. Thus, village-owned enterprises can continue to progress and develop even better. Limitations: The implementation of this activity certainly has limitations, namely in terms of facilities and infrastructure. Disturbances in the LCD system certainly gave the team a few obstacles to deliver material in a timely manner. Thus, the disturbance resulted in a delay in the implementation of the next session's activities. The next limitation is that most of the participants present are at an age that is less adaptive to technology, which of course is a challenge for the team to assist in the use of digital technology such as tiktok. Contribution: This technology can help the BUMDes to increase their income.
Penerapan Model Penerimaan Teknologi (Tam) Terhadap Keputusan Nasabah Menggunakan Aplikasi M-Banking Bni Di Bandar Lampung Alfath Muharom Sudrajat; Roslina Roslina
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4210

Abstract

Berdasarkan fenomena yang terjadi dari penggunaan m-banking, terutama dalam penggunaan m- banking BNI yang masih banyak kurang memuaskan dari berbagai aspek, penulis memilih untuk mengulas mengapa ini terjadi dengan meneliti sebab akibat dari kurang puasnya pengguna m-banking BNI ini terutama nasabah yang berdomisili di Bandar Lampung, dikarenakan penulis merupakan salah satu dari nasabah BNI dari cabang Bandar Lampung. Tujuan penelitian ini untuk mengetahui pengaruh variabel persepsi manfaat terhadap keputusan nasabah pengguna m-banking BNI dan pengaruh variabel persepsi kemudahan penggunaan terhadap keputusan nasabah pengguna m-banking BNI di Bandar Lampung. Pada penelitian ini peneliti menggunakan metode penelitian eksploratif dengan pendekatan kuantitatif. Penelitian ini menggunakan metode survey dengan menyebarkan kuesioner kepada 120 responden. Sampel menggunakan purposive sampling yaitu teknik untuk menentukan sampel dengan kriteria sesuai yang ditentukan peneliti. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, tahap Analisa dengan menggunakan regresi linier berganda, dan uji hipotesis yaitu uji T dan uji F serta koefesiensi determinasi (R2), dengan bantuan aplikasi program IBM SPSS 22 for windows. Dari hasil penelitian ini bahwa variabel presepsi kemudahan penggunaan berpengaruh paling besar terhadap keputusan menggunakan m-banking.
Sosialisasi Pemasaran Digital UMKM Peternak Ayam Petelur di Dusun Rumbia, Kabupaten Lampung Selatan Gita Audria Salsabila; Riky Andria; Irma Fitriyani; Muhammad Intan Intan Haris; Rangga Syatria; Shahnaz Rafika; Mahrinasari Mahrinasari; Roslina Roslina
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4656

Abstract

In 2022, according to BPS data, Lampung Province emerged as the largest producer of chicken eggs in Indonesia. Small and Medium Enterprises (UMKM) of egg farmers in Dusun Rumbia, Krawang Sari Village, Natar District, South Lampung Regency, face intense competition among egg traders. The 2023 cohort of Master of Management students from the University of Lampung undertook community service activities to assist these UMKM, particularly owned by Mr. Wasirun, to enhance their competitiveness through digital media utilization. The methods employed included situational analysis, interviews, discussions, and problem-solving. The outcomes included establishing Instagram and TikTok accounts for promotional purposes, developing a sales-oriented website to facilitate product purchases, and introducing safer and more hygienic packaging to attract consumers. Through these marketing developments and digitalization efforts, it is expected that the egg farming UMKM in Dusun Rumbia will increase productivity, gain broader recognition, compete effectively with competitors, and improve profitability.
Co-Authors Adhitya Tri Oktavian Alfath Muharom Sudrajat Annisa Citra Wulandari Aviati S., Yuniar Dicky Rizky Ramadhan Effendi Dwi Asri Siti Ambarwati Endro Prasetyo Wahono Fitra Dharma Gita Audria Salsabila Ikhwan Victhori Irma Fitriyani Jimad, Habibullah Karla Aisyah Putri Kotiyah Kotiyah Mahrinasari Mahrinasari Meriska Saharani Muhammad Adha Agung Mulyana Muhammad Intan Intan Haris Mutiara Aziza Ramadhani Nitami Sari Nova Mardiana Nuzul Inas Nabila Nuzul Inaz Nabila Rangga Syatria Riky Andria Shahnaz Rafika Surya Baskara Saputra yenni agustina