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PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) BERBASIS EKONOMI KREATIFOLEH DINAS PERDAGANGAN PERINDUSTRIAN, KOPERASI USAHA KECIL DAN MENENGAH Ade Satya Pratama; Yenni Jufri; Yurismen Effendi
Jurnal Public Administration, Business and Rural Develoment Planning Vol 4 No 2 (2022): Jurnal Public Administration, Business and Rural Development Planning
Publisher : Jurnal Public Administration, Business and Rural Development Planning

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Abstract

Based on the descriptions in the previous chapters, the authors draw the following conclusions: 1) Development of Micro, Small and Medium Enterprises (MSMEs) based on creative economy by the Department of Trade, Industry, Small and Medium Enterprises Cooperatives of Sijunjung Regency. (Case Study On By By Sijunjung Kalamai Urang Awak) are as follows; a) Increasing market access and increasing market share, the Kalamai urang crew distributes their products to various distributor areas, even to Palembang and Jambi. SMEs Kalamai Urang Awak Sijunjung Regency in increasing their market access participated in a bazaar held by the Office of Trade, Industry, Small and Medium Enterprise Cooperatives of Sijunjung Regency, b) Increasing access to capital sources and strengthening the capital structure, the business capital of Kalamai Urang crew came from one owner and no outside help. c) Improving organizational and management capabilities, that in order to improve organizational capability the Kalamai Urang Awak leadership of Sijunjung Regency sent its members to attend trainings held by the Department of Trade, Industry, Small and Medium Enterprise Cooperatives of Sijunjung Regency such as product marketing, product pachaging training, product quality training, and product development training. d) Increasing access and mastery of technology, that the marketing technology used by SMEs is kalamai urang crew with social media such as Instagram and Facebokk. Technology for the production of MSMEs still does not use sophisticated technology. Based on the conclusions above, the authors provide the following suggestions: 1) The Office of Trade, Industry, Small and Medium Business Cooperatives in Sijunjung Regency as the person in charge of developing and empowering MSMEs based on the creative economy in Sijunjung Regency should provide adequate facilities and infrastructure, so that MSME actors creative economy-based companies can develop and market their products effectively. 2) The people of Sijunjung Regency as MSME actors based on the creative economy should open their minds not to be pragmatic in accepting the empowerment provided by the government.
Green Entrepreneurship in MSMEs: Marketing Challenges and Opportunities in the Context of Sustainability Mukti Diapepin; Naufal Raid; Seven Putra; Yurismen Effendi; Yenni Jufri
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3934

Abstract

This study aims to analyze the influence of Green Marketing Strategies (GMS), Environmental Awareness (EA), and Government and Institutional Support (GIS) on Green Entrepreneurship Readiness (GER) among MSME actors in Nagari Sungai Batang, Agam Regency, West Sumatra. The research adopts a quantitative approach using Structural Equation Modeling – Partial Least Squares (SEM-PLS) analysis method. Data were collected through questionnaires from 60 MSME actors divided into three sectors: culinary, handicrafts, and agrotourism. Additionally, the Multi-Group Analysis (PLS-MGA) technique was employed to identify differences in influence across sectors. The results show that the three exogenous variables GMS, EA, and GIS simultaneously have a significant effect on GER, with an R² value of 0.62. Environmental Awareness emerges as the most influential variable. The PLS-MGA analysis revealed significant differences based on business sectors. The culinary and craft sectors show strong influences from GMS and EA, while the agrotourism sector is more affected by GIS. These findings highlight the importance of sector-specific and contextual policy approaches in empowering MSMEs through green entrepreneurship. This research contributes to the development of green entrepreneurship literature and provides an empirical basis for government and supporting institutions to design more adaptive programs in face of the challenges and opportunities of green marketing. Collaborative efforts among business actors, educational institutions, and local stakeholders are necessary to strengthen MSME readiness in facing an increasingly sustainability-oriented economic transition.