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All Journal Quantitative Economics and Management Studies Indonesian Community Empowerment Journal Enigma in Education Enigma in Cultural Jurnal Public Administration, Business, and Rural Development Planning
Mukti Diapepin
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STRATEGI PEMASARAN REKSADANA PADA PT. ASSET MANAJEMEN SINARMAS CABANG PADANG Mukti Diapepin; Naufal Raid; Syaidil Hakimi
Jurnal Public Administration, Business and Rural Develoment Planning Vol 4 No 1 (2022): Jurnal Public Administration, Business and Rural Development Planning
Publisher : Jurnal Public Administration, Business and Rural Development Planning

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Abstract

Based on the limitation of the problem above, the writer formulates the problem in this research as follows: 1) How is the Mutual Fund Marketing Strategy at PT. Sinarmas Padang Branch Asset Management. 2) What are the obstacles faced in relation to the Mutual Fund Marketing Strategy at PT. Sinarmas Padang Branch Asset Management. 3) How are the efforts made in overcoming the obstacles faced in connection with the Mutual Fund Marketing Strategy at PT. Asset Management Sinarmas Padang Branch The purpose of the research that the author did were: 1) To find out how the Mutual Fund Marketing Strategy at PT. Sinarmas Padang Branch Asset Management. 2) To find out how the obstacles faced in relation to the Mutual Fund Marketing Strategy at PT. Sinarmas Padang Branch Asset Management. 3) To find out how the efforts made in overcoming the obstacles faced in relation to the Mutual Fund Marketing Strategy at PT. Asset Management Sinarmas Padang Branch The research method used is a descriptive method with a qualitative approach. Mutual Fund Marketing Strategy Problems Handling Customer Complaints at Branch Offices many officers are carried out by these employees causing the employee focus to be divided between doing Marketing (Marketing) and Handling Customer Complaints, so that based on information received by employees, employees feel that they are not optimal in conducting Mutual Sales fund Conclusions are as follows: 1) Marketing Strategy to Increase Sales of Mutual Funds at PT. Asset Management Sinarmas Padang Branch The increasingly rapid progress of Mutual Fund sales activities has led to intense business competition. Likewise for PT. Asset Management Sinarmas Padang Branch which sells similar goods. With the similar products sold by PT. Sinarmas Padang Branch Asset Management is different, while consumer desires are diverse, making consumers free to choose products that can satisfy their needs. 2) The problems found in the Marketing Strategy of PT Asset Management Sinarmas Padang Branch. The number of competitors from other banks and less familiar among the general public. 3) Efforts were made to overcome these problems, introduced an investment product called Mutual Funds to Boost the Spirit of Marketing Performance Where Mutual Funds are a forum used to collect funds from the investor community to be reinvested in securities portfolios by investment managers
STRATEGI PEMASARAN KRIPIK BALADO PADA USAHA KERIPIK PUTI PILIANG DI KABUPATEN PADANG PARIAMAN Mukti Diapepin; Retno Larasandi
Jurnal Public Administration, Business and Rural Develoment Planning Vol 1 No 1 (2019): JURNAL Public Administration, Business and Rural Develoment Planning
Publisher : Jurnal Public Administration, Business and Rural Development Planning

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Abstract

Along with the increasingly globalized era of modernization in which small industries began to develop, both through increased technology and increased productivity so as to tighten competition among small business owners. Thus the small industry of cassava chips is experiencing competition so it is necessary to have business marketing strategies in business development. The strength contained in the business, which is analyzed is a supporting factor marketing in this business is in the field of service, namely delivering orders to consumers / customers directly. Previous strategies / other strengths owned by the Piliang chips business are: excellence recognized by customers (taste, packaging, and health), having regular customers. (supermarkets and stalls), the best quality raw materials, give bonuses for purchases starting from 3kg. This business has problems with the product, low production results making it difficult to meet the demands of consumers in large numbers and places that are difficult to reach by consumers and therefore need to look for a solution in order to continue to exist and compete with other products.
Policy Implementation Analysis: Examining the Effectiveness of Jambi's Teacher Certification Program Haesdhona; Mukti Diapepin; Donna Ikranova Febrina; Mardiansyah; Hamirul
Enigma in Education Vol. 2 No. 2 (2024): Enigma in Education
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/edu.v2i2.75

Abstract

Teacher quality is crucial for improving education outcomes. Indonesia introduced the Teacher Certification Program (Sertifikasi Guru) in 2005 to enhance teacher professionalism. This study investigates the program's effectiveness in Jambi Province by analyzing its impact on teacher competencies, teaching practices, and student learning outcomes. This mixed-methods study involved 300 certified and 300 non-certified teachers in Jambi Province. Quantitative data were collected through questionnaires and student achievement records, analyzed using descriptive statistics, t-tests, and regression analysis. Qualitative data were gathered through interviews with 30 teachers, 10 school principals, and 5 education officials, and analyzed thematically. Certified teachers exhibited significantly higher pedagogical knowledge, subject matter knowledge, and classroom management skills than non-certified teachers. They were also more likely to employ active learning and student-centered approaches. However, the impact on student learning outcomes was modest. In conclusion, Jambi's Teacher Certification Program successfully improved teacher competencies and teaching practices. However, further efforts are needed to enhance its impact on student learning outcomes. Recommendations include strengthening the program's focus on practical application, providing ongoing professional development, and increasing school-level support for effective teaching.
Building Entrepreneurial Capacity: The Role of Publicly Funded Training Programs in Empowering MSMEs in Dharmasraya, Indonesia Mukti Diapepin; Donna Ikranova Febrina; Joko Sunaryo; Yulia Wiji Astika; Nova Elsyra; Teta Wismar; Hamirul
Indonesian Community Empowerment Journal Vol. 4 No. 2 (2024): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v4i2.61

Abstract

Micro, small, and medium enterprises (MSMEs) are vital to the Indonesian economy, especially in rural areas like Dharmasraya. This community service project aimed to empower MSMEs by building their entrepreneurial capacity through publicly funded training programs. Using a participatory action research approach, a needs assessment was conducted with 100 MSME owners in Dharmasraya to identify challenges and training needs. Based on the findings, workshops and mentoring sessions were designed and delivered, focusing on financial literacy, marketing strategies, digital literacy, and business plan development. The training program significantly improved participants' understanding of key business concepts, including financial management, marketing, and digital tools. Participants also showed increased confidence in managing and growing their businesses. The program fostered a sense of community and peer learning among MSME owners. In conclusion, publicly funded training programs are crucial for building entrepreneurial capacity and empowering MSMEs in Dharmasraya. This initiative highlights the effectiveness of participatory approaches in addressing community needs and fostering sustainable economic development.
The Influence of Minangkabau Indigenous Values on Entrepreneurial Orientation and Business Performance in Padang, Indonesia Mukti Diapepin; Donna Ikranova Febrina
Enigma in Cultural Vol. 2 No. 2 (2024): Enigma in Cultural
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/cultural.v2i2.74

Abstract

This study investigates the relationship between Minangkabau indigenous values, entrepreneurial orientation (EO), and business performance among entrepreneurs in Padang, Indonesia. Minangkabau culture, with its matrilineal system and emphasis on community and entrepreneurship, provides a unique context to explore how cultural values influence business practices. A quantitative survey was conducted with 300 entrepreneurs in Padang, measuring their adherence to Minangkabau values, EO dimensions (innovativeness, proactiveness, and risk-taking), and business performance (financial and non-financial). Data were analyzed using structural equation modeling (SEM). The findings reveal that Minangkabau values significantly influence EO, with a strong positive relationship between these values and the dimensions of innovativeness and proactiveness. Furthermore, EO was found to be a significant predictor of both financial and non-financial business performance. In conclusion, this study highlights the importance of cultural values in shaping entrepreneurial behavior and business success. The findings suggest that Minangkabau values foster an entrepreneurial spirit that drives business performance in Padang. This research contributes to the understanding of culture's role in entrepreneurship and provides valuable insights for entrepreneurs, policymakers, and researchers in Indonesia and other culturally rich contexts.
Green Entrepreneurship in MSMEs: Marketing Challenges and Opportunities in the Context of Sustainability Mukti Diapepin; Naufal Raid; Seven Putra; Yurismen Effendi; Yenni Jufri
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3934

Abstract

This study aims to analyze the influence of Green Marketing Strategies (GMS), Environmental Awareness (EA), and Government and Institutional Support (GIS) on Green Entrepreneurship Readiness (GER) among MSME actors in Nagari Sungai Batang, Agam Regency, West Sumatra. The research adopts a quantitative approach using Structural Equation Modeling – Partial Least Squares (SEM-PLS) analysis method. Data were collected through questionnaires from 60 MSME actors divided into three sectors: culinary, handicrafts, and agrotourism. Additionally, the Multi-Group Analysis (PLS-MGA) technique was employed to identify differences in influence across sectors. The results show that the three exogenous variables GMS, EA, and GIS simultaneously have a significant effect on GER, with an R² value of 0.62. Environmental Awareness emerges as the most influential variable. The PLS-MGA analysis revealed significant differences based on business sectors. The culinary and craft sectors show strong influences from GMS and EA, while the agrotourism sector is more affected by GIS. These findings highlight the importance of sector-specific and contextual policy approaches in empowering MSMEs through green entrepreneurship. This research contributes to the development of green entrepreneurship literature and provides an empirical basis for government and supporting institutions to design more adaptive programs in face of the challenges and opportunities of green marketing. Collaborative efforts among business actors, educational institutions, and local stakeholders are necessary to strengthen MSME readiness in facing an increasingly sustainability-oriented economic transition.
Co-Authors Astika, Yulia Wiji Donna Ikranova Febrina Ha Esdhona Hamirul Joko Sunaryo Mardiansyah Naufal Raid Nova Elsyra Retno Larasandi Seven Putra Syaidil Hakimi Wismar, Teta Yenni Jufri Yurismen Effendi