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All Journal Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Teknik Elektro: Ilmu dan Teknologi
Ivan Sanjaya
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Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering

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Sistem Pemantauan Meteran Air Berbasis Optical Character Recognition Ivan Sanjaya; Indar Sugiarto
Jurnal Teknik Elektro Vol. 15 No. 2 (2022): September 2022
Publisher : Institute of Research and Community Outreach

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jte.15.2.73-78

Abstract

Petugas pencatat meteran air perlu berkeliling ke rumah pelanggan setiap bulannya untuk mencatat angka meteran air secara manual. Sebagian pelanggan memiliki meteran air yang terletak di bagian dalam rumah. Oleh karena itu pelanggan perlu mencatat angka meteran dan menempelkannya di depan rumah agar petugas dapat melihat angka tersebut. Terkadang pelanggan dapat lupa untuk mencatat meteran mereka secara manual. Teknologi Optical Character Recognition dapat digunakan untuk mengenali angka yang terdapat pada meteran air. Dengan memanfaatkan teknologi Internet of Things, hasil pengenalan angka meteran air dapat disimpan dalam database melalui koneksi nirkabel. Kedua teknologi tersebut dapat digunakan untuk melakukan pencatatan dan penyimpanan angka meteran air secara otomatis. Kemudian angka meteran tersebut dapat ditampilkan agar petugas pencatat dapat melihat dengan menggunakan 7-segment display. Setelah itu dengan menggunakan dashboard, pelanggan dapat memantau penggunaan air mereka dan dapat mendeteksi kemungkinan kebocoran pipa. Dari hasil pengujian, pembacaan angka meteran air memiliki akurasi 100% untuk pembacaan bagian m3. Sistem tidak dapat mengkalsifikasikan angka meteran melakukan pembacaan bagian liter. Pengisian baterai 3000mAH dengan arus 1A memerlukan waktu 5 jam. Kata Kunci— ESP32-CAM, Optical Character Recognition, Rspberry Pi Zero, Dashboard, 7-Segment, Meteran Air
Analisis Strategi Branding Dalam Pemasaran Digital Maire Homewear Untuk Meningkatkan Brand Awareness Ivan Sanjaya; Iswati Iswati; Siti Aisah
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 3 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i3.1418

Abstract

This study aims to analyze the branding strategy in digital marketing carried out by Maire Homewear through Instagram and Shopee platforms in an effort to increase brand awareness. Maire Homewear is a Micro, Small, and Medium Enterprise (MSME) engaged in the fashion sector with a flagship product in the form of patchwork daster. The focus of this study includes the branding strategy implemented, the obstacles encountered in its implementation, and the effectiveness of the strategy in building brand awareness among consumers. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Informants in this study consisted of the owner of Maire Homewear, two resellers, and two consumers. Data analysis was conducted using the Miles and Huberman model which includes the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that Maire Homewear's branding strategy is still stronger in the offline realm, such as through the reseller system and participation in various exhibitions. Meanwhile, the utilization of digital marketing through Instagram and Shopee is considered less than optimal. Content shared on Instagram is still inconsistent, and interactive features such as live shopping on Shopee have not been maximized. This results in Maire Homewear's brand awareness remaining relatively low among the general public, although it has begun to build among loyal customers, both those who purchase directly from Maire and through its reseller network. This study recommends that Maire Homewear increase the consistency and variety of its digital content on Instagram, including customer testimonials, production processes, and educational content about its products. Furthermore, utilizing the live shopping feature on Shopee is expected to be a more interactive and effective promotional tool for building relationships with consumers and expanding market reach.
Co-Authors Indar Sugiarto Iswati Iswati SITI AISAH