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All Journal Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Irma Juliani Fajrin
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Social Sciences

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Strategi Brand Awareness Pasar Modern Intermoda BSD City Salsabila Aulia Putri; Syahra Amanda Heridian; Irma Juliani Fajrin; Ni Gusti Ayu Ketut Kurniasari
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 18 No 2 (2023): Widya Duta September 2023
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v18i2.2650

Abstract

Intermoda Modern Market in BSD City is a modern market with a new concept. The thing that distinguishes this modern market from other modern markets is that it provides the concept of a modern market which is not only a place for shopping but also a place for family recreation. Intermoda Modern Market in BSD City combines various concepts, including shopping, culinary tours, children's play areas (playground), and gathering places. Brand Awareness (brand awareness) is the ability of consumers to recognize brands in different situations, this can be done with brand recognition and recall of a particular brand. This study used a qualitative descriptive method with research techniques focused on focus group discussions (FGD). FGDs are conducted by involving managers, consumers and traders. This research resulted in three things, namely facilities, services and promotion, where these three things are important components in forming a brand awareness strategy for the Intermoda Modern Market in BSD City.
Co-Authors Ketut Kurniasari, Ni Gusti Ayu Salsabila Aulia Putri Syahra Amanda Heridian