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All Journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Golden Generation Abdimas
Alex Sandri Sikumbang
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Peningkatan Pemasaran UMKM Melalui Kolaborasi E-Commerce dan Instagram Sabtu Sabtu; Abd. Basith; Al Rusman; Ali Basriadi; Alex Sandri Sikumbang; Didin Setyawan; Doni Syofiawan
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.371

Abstract

This community service project aims to enhance SME marketing through the collaboration of e-commerce and Instagram. Through specially designed training, SME participants were taught how to effectively utilize these platforms to market their products. The study employs both quantitative and qualitative approaches to evaluate the effectiveness of the training. Data were collected through questionnaires, interviews, and direct observations. The results indicate a significant increase in participants' knowledge and skills, as well as an improvement in sales after the training. These findings support the Diffusion of Innovations theory and integrated marketing communications, demonstrating that the collaboration of e-commerce and Instagram can enhance SME competitiveness. Recommendations include developing training materials, providing ongoing support, establishing partnerships with e-commerce and social media platforms, and conducting periodic evaluations.
Penyuluhan Keamanan Data Pribadi Dalam Penggunaan Sistem Informasi Online Pada Masyarakat Kelurahan Tettikenrarae Kecamatan Marioriwawo Kabupaten Soppeng Karanita; Andi Zulkifli Nusri; Sukriani; Baso Sutrisno; Alex Sandri Sikumbang
Journal of Golden Generation Abdimas Vol. 2 No. 1 (2026): Maret 2026 : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i1.460

Abstract

Perkembangan teknologi informasi dan komunikasi telah mendorong pemanfaatan sistem informasi online dalam pelayanan publik di tingkat kelurahan. Namun, peningkatan penggunaan teknologi tersebut juga menimbulkan risiko terhadap keamanan data pribadi masyarakat. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, kesadaran, dan keterampilan masyarakat Kelurahan Tettikenrarae, Kecamatan Marioriwawo, Kabupaten Soppeng dalam melindungi data pribadi saat menggunakan sistem informasi online. Metode yang digunakan adalah penyuluhan dengan pendekatan partisipatif melalui tahapan koordinasi, observasi, penyampaian materi, diskusi interaktif, dan evaluasi. Kegiatan dilaksanakan selama satu hari dengan melibatkan masyarakat setempat. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai jenis data pribadi, potensi ancaman keamanan digital seperti phishing dan penyalahgunaan data, serta langkah-langkah perlindungan yang dapat diterapkan dalam aktivitas digital sehari-hari. Antusiasme peserta dan dukungan pemerintah kelurahan menjadi faktor pendukung utama keberhasilan kegiatan ini, meskipun masih terdapat kendala berupa perbedaan tingkat literasi digital dan keterbatasan sarana pendukung. Secara keseluruhan, penyuluhan ini berkontribusi dalam memperkuat literasi digital masyarakat serta mendukung terwujudnya tata kelola pemerintahan berbasis digital yang aman dan berkelanjutan.
Co-Authors Abd. Basith Al Rusman Ali Basriadi Andi Zulkifli Nusri Baso Sutrisno Didin Setyawan Doni Syofiawan Karanita Sabtu Sabtu Sukriani