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All Journal GREAT: Jurnal Manajemen dan Bisnis Islam
Atiyah Fitri
Prodi Manajemen Bisnis Syariah, Sekolah Tinggi Ekonomi Islam (STEI) SEBI
Religion Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA BISNIS TOTE BAG CABICIKS DESA CURUG, KABUPATEN BOGOR Shohwatun Nida; Wirda Hilwa; Atiyah Fitri
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 1, No 1 (2024): Journal of Management and Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62108/great.v1i1.545

Abstract

This study aims to find out how effective marketing sales are in increasing sales at Cabiciks tote bag business and marketing strategies through STP (Segmenting, Targeting, Positioning) and marketing mixwhich are applied to Cabiciks tote bag business. This reseach method uses a qualitative descriptive method and Cabiciks tote bag business as the object of research. The types of data used are primary and secondary data, namely the method of observation, interviews and documentation and using the SWOT analysis method (Strength, Weakness, Opportunity, Threat) to determine strategies that have an effect on increasing sales. Next is the selection of strategies generated by the SWOT matrix obtained from the company’s position on the SWOT analysis diagram. Then the alternative strategies obtained from the results of the SWOT analysis are reprocessed using the QSPM (Quantitative Strategic planning Matrix) matrix to find out the main priority strategies of the various alternative strategies. The results from the QSPM matrix of 10 strategies, there is 1 highest strategy that is maintaining the quality of raw materials for fabrics to balance the market demand which is quite busy for Cabiciks products.
Pengaruh E-WoM dan Perilaku FoMO pada Keputusan Pembelian Impulsif Produk Fesyen di Shopee (Studi kasus Anggota KASEI Jabodetabek) Rara Ramadani Rahayu; Fahmi Syahbudin; Atiyah Fitri
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 2, No 1 (2025): Journal of Management and Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61111/great.v2i1.847

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-WoM dan FoMO Behavior terhadap Keputusan Pembelian Impuls Produk Fashion di Aplikasi Shopee. Populasi dalam penelitian ini adalah anggota aktif KSEI di Jabodetabek. Dari populasi tersebut diperoleh sampel sebanyak 91 responden dengan menggunakan teknik purposive sampling. Penelitian ini merupakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Data yang digunakan merupakan data primer yang dikumpulkan dengan menggunakan kuesioner. Teknik analisis data yang digunakan adalah Structural Equation Model (SEM), dan alat analisis SmartPLS 4.0.9. Hasil penelitian menunjukkan bahwa e-WoM terhadap keputusan pembelian impulsif berpengaruh positif signifikan, variabel perilaku FoMO terhadap keputusan pembelian impulsif berpengaruh positif signifikan dengan nilai positif.
PENGARUH PERILAKU KEUANGAN TERHADAP MINAT INVESTASI DI PASAR MODAL SYARIAH PADA GEN Z STEI SEBI Hilwa Nur Faizah; Atiyah Fitri; Ai Nur Bayinah
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 2, No 2 (2025): Journal of Management and Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61111/great.v2i2.939

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh perilaku keuangan dalam meningkatkan minat investasi di pasar modal syariah pada Gen Z STEI SEBI. Data yang digunakan dalam penelitian terdiri data primer dan sekunder. Pendekan yang digunakan dalam adalah metode kuantitatif dengan analisis Structural Equation Modeling (SEM) menggunakan software SmartPLS versi 4.0. Teknik pengambilan sampel yang digunakan adalah sampel jenuh dengan total 89 responden mahasiswa program studi manajemen bisnis syariah. Hasil penelitian menunjukan bahwa perilaku keuangan memiliki pengaruh positif dan signifikan terhadap minat investasi di pasar modal syariah. Diantaranya indikator sentimen investor, efek disposisi, keyakinan berlebih, terbukti berpengaruh terhadap minat investasi. Namun  indikator pengembalian saham yang diharapkan tidak berpengaruh terhadap minat investasi.
ANALISIS PEMBONCENGAN REPUTASI (PASSING OFF) DALAM ETIKA BISNIS ISLAM (Studi Kasus Penggunaan Merek Elizabeth pada Pedagang Es Cendol Di Kota Bandung) Khansa Hanifah Syahidah; Atiyah Fitri
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 1, No 1 (2024): Journal of Management and Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62108/great.v1i1.547

Abstract

This study aims to find out how ice cendol sellers who use the Elizabeth brand in the city of Bandung are viewed from Islamic business ethics. The type of research used is qualitative research with a descriptive analysis approach. The data collection techniques using interview techniques, observation and documentation. The data analysis technique used is descriptive qualitative method. The results of this study are about Es Cendol traders who use the Elizabeth brand in the city of Bandung, namely from a consumer perspective, many consumers like Es Cendol Elizabeth, which is sold by street vendors because it is cheap and easy to obtain, from the point of view of Es Cendol traders who use the Elizabeth brand, it is very benefit because many consumers like it, and it becomes a business opportunity for Es Cendol traders to use the Elizabeth brand so as to gain both short and long term benefits. However, the act of using the Elizabeth brand has violated copyright regulations in Indonesia. The traders have carried out the reputation (passing off) of famous brands, in terms of Islamic business ethics this action is included in ghasy (manipulation) or Khida (fraud). Merchants have applied the principles of building good and trustworthy business relationships with consumers, seen by their friendliness in serving buyers and completing orders well, and they sell at quite cheap prices, so they have many customers. however, some principles have not been applied optimally due to the lack of knowledge about true and good muamalah.
Co-Authors Ai Nur Bayinah Fahmi Syahbudin Hilwa Nur Faizah Khansa Hanifah Syahidah Rara Ramadani Rahayu Shohwatun Nida Wirda Hilwa