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All Journal Journal on Education Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ragam Pengabdian
Feri Johansah
Universitas Insan Cita Indonesia
Education Environmental Science Health Professions Public Health Social Sciences Other

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Analisis Framing Pemberitaan Gagal Ginjal Akut di Channel Youtube Kompas TV, TV One News dan CNN Indonesia Ilham Setyawan; Feri Johansah; Aru Prayogi; Arrum Dara Efda
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 2 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i2.1915

Abstract

Cases of acute kidney failure that occur in Indonesia are increasingly worrying, based on data this case has spread to 27 provinces in Indonesia. Many media have also reported on the case from different points of view and perspectives. This study aims to determine the framing of news coverage regarding cases of acute kidney failure on three Youtube Channels on October 20, 2022. The method used is Robert N. Entman's framing analysis with a qualitative approach. This study concludes that the Define Problem in the news is the use of liquid medicines or syrups that contain harmful substances is the main problem. . parents should be vigilant and careful in using drugs except on a doctor's recommendation. Treatment recommendations, the importance of the collaboration of all parties, both government, health workers, doctors and parents in the use of drugs whose ingredients are unclear. Youtube is an educational medium for the community, so the information that is reported must fulfill the principle of benefit.
Analisis Visual Konten Media Sosial Instagram @Sugerdedi.Id Untuk Membangun Brand Image Ayunin Nikmah; Ilham Setyawan; Izzaty Zephaniah; Feri Johansah; Deny Febrian; Arrum Dara Efda
Journal on Education Vol. 7 No. 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8350

Abstract

This study aims to analyze how the visual content on Instagram @sugerdedi.id contributes to the brand image of Sugerdedi Café. This research employs a descriptive qualitative method with visual content analysis based on New Media theory. Data were collected by observing Instagram posts from September to November 2024, focusing on visual elements such as typography, colors, logos, and user interactions (likes, comments, shares, and profile visits). The findings indicate that Sugerdedi Café effectively utilizes visual elements to strengthen its brand identity on Instagram. The use of red, yellow, and brown colors, along with the Montserrat font, establishes a warm and professional brand image. While visual branding remains consistent, audience interaction and follower growth have fluctuated. KPI analysis suggests that engagement rates and reel views have yet to reach optimal levels, requiring more relevant content strategies to enhance interaction and reach. The strategic use of new media and strong aesthetic elements can help Sugerdedi Café reinforce its brand image and attract more customers.
Strategi Komunikasi Pemasaran Digital Melalui Instagram dalam Promosi Penerimaan Murid Baru: Analisis Model AIDA pada SMP Islam Al Azhar 55 Jatimakmur Ropik; Feri Johansah; Arrum Dara Efda
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x5xw7r57

Abstract

The development of digital technology has significantly transformed marketing communication strategies in various sectors, including education. Educational institutions increasingly utilize social media platforms to promote their programs and attract prospective students. Instagram is one of the most widely used social media platforms due to its visual communication features and high user engagement, making it an effective medium for digital marketing communication. This study aims to analyze the digital marketing communication strategy through Instagram in promoting new student admissions at SMP Islam Al Azhar 55 Jatimakmur using the Attention, Interest, Desire, and Action (AIDA) model. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews, observation of promotional content on the school's Instagram account, and documentation. Data were analyzed using data reduction, data presentation, and conclusion drawing techniques. The results show that Instagram plays a significant role in supporting the school's promotional activities. Visual content attracts audience attention, information about school programs increases interest, school achievements and facilities build desire, and registration information encourages prospective students to take action. This study concludes that Instagram-based digital marketing communication is an effective strategy for promoting new student admissions in educational institutions.
Co-Authors Arrum Dara Efda Aru Prayogi Ayunin Nikmah Deny Febrian Ilham Setyawan Izzaty Zephaniah Ropik