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All Journal Dinasti International Journal of Education Management and Social Science IIJSE
Haris Maupa
Universitas Tarumanagara, Jakarta, Indonesia
Economics, Econometrics & Finance Education

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The Influence of Social Media Marketing, Price Discount, and Online Customer Review on Purchase Intention of Skintific Products on Shopee Live Bernice Darros Jennedy; Haris Maupa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7173

Abstract

This study aims to determine the influence of social media marketing, price discounts, and online customer reviews on the purchase intention of Skintific products on Shopee Live. This study uses a quantitative approach with sample selection using purposive and non-probability sampling techniques. Data were collected using an online questionnaire, namely Google Forms. Based on 250 data points successfully collected, the data was then processed using SmartPLS 4th. By using SmartPLS analysis, the results of the outer loading analysis show that all variables used in this study, such as social media marketing, price discounts, online customer reviews, and purchase intentions, are declared to meet the validity and reliability test criteria (Cronbach's Alpha> 0.05). When a study is declared to have passed the outer loading test, it can be continued to the inner model test stage to determine the influence given by exogenous variables on endogenous variables. Through the inner model test, it can be seen that all variables have a positive and significant effect on purchase intention.
The Impact of University Support on Self-Efficacy and Entrepreneurial Intentions: A Mediation Analysis Hendra Wiyanto; Carunia Mulya Firdausy; Otto Randa Payangan; Haris Maupa; Syarifuddin Sulaiman
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2373

Abstract

Entrepreneurship among students is an important aspect in encouraging innovation and economic development. Recognizing the critical role of university support in shaping students' entrepreneurial journeys, this research explores the complex dynamics between such university support, self-efficacy, and entrepreneurial intentions. In an era where startups contribute significantly to the economy, understanding this relationship is a must for educational institutions. The main objective is to analyze the impact of university support on students' entrepreneurial intentions through the mediating influence of self-efficacy. A comprehensive survey-based methodology will be used to collect data from a diverse sample of private university students in DKI Jakarta. The survey includes validated scales to measure university support, self-efficacy, and entrepreneurial intentions. The statistical technique is structural equation modeling. Preliminary findings reveal significant correlations between university support, self-efficacy, and entrepreneurial intentions. Mediation analysis reveals that university support influences students' entrepreneurial intentions through self-efficacy. This research contributes valuable insights to entrepreneurship education by highlighting the mediating role of self-efficacy in the relationship between university support and entrepreneurial intentions. The results of this research have implications for universities that want to optimize their support systems to foster students with an entrepreneurial spirit, which ultimately encourages innovation.
Co-Authors Bernice Darros Jennedy Carunia Mulya Firdausy Hendra Wiyanto Otto Randa Payangan Sulaiman, Syarifuddin