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All Journal Dinasti International Journal of Education Management and Social Science
Juliater Simarmata
Institut Transportasi Logistik Trisakti, Jakarta, Indonesia
Education

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The Influence of Service Quality, Price, Location, Promotion, and Product Quality on Business Partner Satisfaction in Public Areas at Terminal 3 of Soekarno-Hatta Airport PT Angkasa Pura II (Study of Business Partners in 2023 at Soekarno-Hatta Airport) Mego Setyo Putro; Juliater Simarmata; Salahudin Rafi
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2501

Abstract

This research explores the new strategy adopted by PT Angkasa Pura II as an airport operator to innovate to increase business partner satisfaction in the Departure Public Area of Terminal 3 of Soekarno-Hatta Airport through multiple regression research methods. This research identifies the potential for increasing business partner satisfaction with PT services. Angkasa Pura II, PT Angkasa Pura II through the Commercial Division so that they can run business directly, especially in the Departure Public Area of Terminal 3 of Soekarno-Hatta Airport. By improving service and evaluating commercial aspects, it is hoped that it will be directly proportional to increasing business partner satisfaction PT Angkasa Pura II, This research was carried out through 2 stages of analysis, namely instrument analysis which included validity and reliability tests, and Multiple Regression Analysis. Based on the results of the analysis, it was found that service and price simultaneously or together influence partner satisfaction in the Departure Public Area of Terminal 3 of Soekarno-Hatta Airport by 65%. Based on this data, opportunities to increase business partner satisfaction can still be possible by increasing competence and adjusting commercial aspects or changing business models carried out by PT Angkasa Pura II. Keywords: Business Partner Satisfaction, Terminal 3, Validity Test, Reliability Test, Multiple Regression
The Influence of Marketing Strategy Through Social Media on Retail Business Partner Satisfaction at Soekarno-Hatta Airport Aditya Pramana; Juliater Simarmata; Prasadja Ricardianto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2502

Abstract

This study aims to analyze the effect of the independent variables                               (media interactivity, recommending affordance, immersion experience, and credibility perception) on the dependent variable (intention to continue use). Respondents in this study focused on business partners who use airports service company social media. The data used in this study is primary data that comes directly from the object of research. The research sample was selected using a purposive sampling method in order to obtain 150 respondents as the sample. The data analysis used to test the hypothesis is Partial Least Square SmartPLS 4 software PLS-SEM. The results showed that the independent variables (media interactivity, recommending affordance, immersion experience, credibility perception) had a positive effect on the dependent variable (intention to continue use). The results of this study also provide information that the existence of social media for airport service companies will increase the company’s initiative in making breakthroughs in innovation and development of its social media. In addition, social media increases the efficiency of a company, including reducing the burden of communication costs, and can also reduce research costs because social media makes it easy to conduct direct surveys of business partners. With social media, it can also increase the loyalty of retail business partners to airport service companies (brands) that they own.
Co-Authors Aditya Pramana Mego Setyo Putro Prasadja Ricardianto Rafi, Salahudin