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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ekonomi dan Bisnis
Amanda Adelia
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Education

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PENINGKATAN PEMASARAN UMKM JAYA SEBLAK 06 MELALUI PEMANFAATAN GOOGLE MAPS DAN E-COMMERCE DI DESA SUKAMAKMUR Alfa Khair; Amanda Adelia; Laila Rahmayuni Rangkuti; Misrah
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2026): Volume 11 No. 04 Desember 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9070

Abstract

This study aims to analyze the role of Google Maps and e-commerce in improving marketing effectiveness at Jaya Seblak 06 MSME in Sukamakmur Village, Langkat Regency. The research is motivated by the low level of digital literacy and limited marketing reach among MSMEs in rural areas. A qualitative descriptive method was applied, with data obtained through field observations, interviews, and documentation of digitalization assistance activities. The results indicate that before digital implementation, the marketing strategy was conventional and limited to local consumers. After adopting Google Maps and e-commerce, there was a significant improvement in business visibility, market reach, and sales volume. Google Maps functions as a location-based promotional tool that enhances business credibility and accessibility, while e-commerce platforms expand market coverage and simplify online transactions. In addition, social media such as TikTok also plays a supportive role in strengthening brand image and promoting products to a wider audience. Overall, the integration of these digital technologies creates an efficient, adaptive, and sustainable marketing system. The findings confirm that digital transformation is an essential factor in strengthening competitiveness and ensuring the sustainability of MSMEs in the technology-driven economy era.
Penerapan Prinsip-Prinsip Good Corporate Governance pada PT PLN (Persero) Amanda Adelia; Nuraisah; Muhammad Dzaky Maulana; Ahmad Wahyudi Zein
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.1591

Abstract

Good Corporate Governance (GCG) dinilai berhasil jika perusahaan menerapkan prinsip transparansi, akuntabilitas, tanggung jawab, kemandirian, serta keadilan secara terus-menerus. Meski demikian, dalam penerapannya, penerapan GCG masih menghadapi beberapa kendala, terutama pada perusahaan besar dan berperan penting seperti Badan Usaha Milik Negara. Fokus penelitian ini adalah bagaimana PT PLN (Persero) menerapkan Good Corporate Governance (GCG). Studi ini menggunakan pendekatan kualitatif deskriptif yang menggabungkan studi pustaka. Sumber data berasal dari buku, artikel jurnal, peraturan-undangan, laporan GCG, serta informasi resmi dari situs website PT PLN (Persero). Hasil penelitian menunjukkan bahwa penerapan GCG di PT PLN (Persero) telah berjalan dengan baik secara keseluruhan. Hal ini terlihat dari penerapan kelima prinsip GCG melalui kebijakan perusahaan, struktur organisasi, dan mekanisme pengawasan yang diterapkan secara konsisten. Dengan demikian, penerapan GCG di PT PLN (Persero) telah membantu menciptakan tata kelola perusahaan yang baik dan meningkatkan kepercayaan masyarakat, meskipun tetap diperlukan upaya terus-menerus untuk menjaga konsistensinya.
Co-Authors Ahmad Wahyudi Zein Alfa Khair Laila Rahmayuni Rangkuti Muhammad Dzaky Maulana Nuraisah