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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnalika : Jurnal Ilmu Komunikasi Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat
Gerry Rizky Andrean Supit
STISIP Widyapuri Mandiri
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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MEDIA SOSIAL SEBAGAI MEDIA POLITIK DALAM PILKADA (STUDI KASUS PEMANFAATAN MEDIA SOSIAL DALAM PILKADA KABUPATEN SUKABUMI 2020) Supit, Gerry Rizky Andrean; Wuryanta, AG Eka Wenats
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 3 (2021): Edisi Juli
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.567 KB) | DOI: 10.52423/jikuho.v6i3.17439

Abstract

Media sosial mengembangkan pola komunikasi interaktif antara partai dengan masyarakat. Kondisi seperti itu, masyarakat dimampukan untuk punya akses yang lebih demi penyaluran aspirasi politik kepada partai politik atau para para kandidat politik. Dalam waktu yang kurang lebih bersamaan, partai politik atau actor politik yang berkepentingan dapat mengkonsolidasikan dukungan konstituen dengan lebih mudah dan cepat guna memobilisasi mereka misalnya pada waktu kampanye politik. Penelitian ini dilakukan untuk menjelaskan sejauh mana kaitan dan titik hubung antara media sosial, komunikasi dan fenomena elektoral baru dalam pilkada 2020, khususnya Kabupaten Sukabumi. Penelitian ini menggunakan metodologi penelitian kualitatif dan metode studi kasus. Penelitian menemukan bahwa terjadi perubahan mendasar bagaimana media sosial berpengaruh pada perilaku dan paradigma elektoral baru dan berkembang di Indonesia. Media sosial tidak hanya menjadi tools saja tapi menegaskan mediatisasi politik Indonesia selanjutnya.
(Studi Kasus Mengenai Arus Komunikasi Organisasi Dalam Membangun Semangat Kerja Pegawai Di Dinas Komunikasi Dan Informatika Kota Sukabumi): Studi Kasus Mengenai Arus Komunikasi Organisasi Dalam Membangun Semangat Kerja Pegawai Di Dinas Komunikasi Dan Informatika Kota Sukabumi Gerry Rizky Andrean Supit
Jurnalika : Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2023): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.78 KB) | DOI: 10.37949/jurnalika7141

Abstract

Organizational communication is one aspect that exists within the organization and talks about the transfer of information from a leader to subordinates, this is indicated by the existence of a communication flow consisting of vertical communication, horizontal communication, and diagonal communication, in order to achieve the goals of the organization it must be good communication carried out by employees so that the morale that is built will be higher. The work spirit that is built by all employees affects work productivity. The problem examined in this study is how the implementation of organizational communication flows is carried out by superiors to subordinates, subordinates to superiors, horizontal communication and diagonal communication occur, this is related to the four communication flows proposed by Ha-run (2008: 45) and various obstacles found in the implementation of organizational communication. The aim is to find out the implementation of the communication flow proposed by Harun. This research uses a qualitative case study approach. Based on the data obtained in the field, it shows that not all organizational communication delivery flows are not implemented properly, entirely, only two streams are mastered, namely vertical and horizontal communication, while diagonal communication flows in media channels cannot be seen to be used properly so that even when used the result is less effective and this has an impact on morale which should be high to be less than optimal.
MEMANFAATKAN TEKNOLOGI UNTUK MENGEMBANGKAN DAN MEMPERLUAS PEMASARAN PARA PELAKU UMKM DI DESA PASIRBARU KECAMATAN CISOLOK KABUPATEN SUKABUMI Gerry Rizky Andrean Supit
Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 01 (2023): Paradigma Mandiri
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/pm.v1i1.88

Abstract

Technology is all the meaning that the goods needed for the continuity and comfort of human life. In this very advanced era of globalization, the use of technology has become commonplace for society, one of which is using technology in the buying and selling process. One of them is UMKM actors in Pasirbaru Village, Cisolok sub-district, Sukabumi district. With modern empowerment that focuses on UMKM’s, it is hoped that UMKM actors in Pasirbaru Village can utilize technology as a means to develop their businesses. There are several actors in Pasirbaru Village who still promote their business traditionally. The selling market is not extensive and there is no distinctive feature of their products. Therefore, knowledge and training are needed so that players will be ready for facing global market and improve the quality of their products and increase their production capacity. The aim is to find out to what extent the Pasirbaru village community optimizes current technology as a means of transportation, communication and marketing media, then so that the community can be independent so that the latest innovations will emerge that can improve the community's standard of living. This research uses a survey method which is still a quantitative method. This research basically involves UMKM players in telling the situation and development of their business from the past to the present, by conducting observations and interviews to collect data which will later be processed to produce results or solutions. The goal is that UMKM players can take advantage of current technology to brand their products and market their products through online media. The importance of technology to help with daily life is no surprise that most people nowadays definitely use technology, because currently technology is something that can no longer be avoided. Starting from transportation technology, communication, information and others.
Peran Komunikasi Pemasaran Dalam Membangun Brand Awareness UMKM Supit, Gerry Rizky Andrean
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika91200

Abstract

For micro, small, and medium enterprises (MSMEs), marketing communication plays a strategic role in increasing their brand awareness. In today's internet era, effective marketing strategies, such as the use of social media, digital advertising, and promotional strategies, are essential to increasing MSME visibility. The purpose of this study was to analyze how marketing communication impacts MSME brand awareness. This study used a quantitative method, with questionnaires distributed to 200 MSME actors and customers in the culinary, fashion, and service industries. Data were analyzed using linear regression and descriptive statistics to determine the relationship between marketing communication variables (digital advertising, social media promotion, and advertising) with the level of MSME brand awareness. The results showed that there was a positive and significant influence between marketing communication and MSME brand awareness (p <0.05). With a contribution of 65% to increasing brand awareness, social media is the most effective communication channel. In addition, interesting marketing content and customer interaction increase customer loyalty and increase MSME competitiveness in the market. The results indicate that MSMEs must regularly optimize their digital marketing communication strategies to increase brand awareness.
Co-Authors Wuryanta, AG Eka Wenats