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All Journal Jurnal Ilmu Komunikasi Jurnal Komunikasi Indonesia
Sunardiyah, Fina
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Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Digital Socialization Effectiveness of “Destroy The Illegal Cigarettes” at Customs and Excise Office in Surakarta Sunardiyah, Fina; Pawito, Pawito; Naini, Albert Muhammad Isrun
JURNAL KOMUNIKASI INDONESIA Vol. 12, No. 1
Publisher : UI Scholars Hub

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Abstract

Circulation of illegal cigarettes is a crucial issue in Indonesia and getting worse during the Covid-19 Pandemic. Illegal cigarettes are an alternative solution because legal cigarettes are too expensive. The high price of legal cigarettes caused by government regulation on excise duty. Public’s understanding about the bad effects of cigarettes needs to be improved, because the health expense caused by smoking is much higher than the excise on tobacco products. Based on this problem, this study aims to analyze the effectiveness strategy of The Customs and Excise Office in Surakarta in suppressing the circulation of illegal cigarettes through digital socialization. This type of research is qualitative research and uses a qualitative research design, data collection techniques in this research are observation, interviews and documentation. The research result shows that the implementation of digital socialization by the Surakarta Customs and Excise to suppress the circulation of illegal cigarettes is already effective. Digital-based socialization is a suitable strategy in disseminating persuasive information. The consideration of the socialization strategies success of the Surakarta Customs and Excise is supported by informants’ opinions who say that education is an important aspect that can support the society’s understanding about illegal cigarettes. The development of technology and information makes information dissemination access easier and unlimited. The digital socialization is done with educational poster media, traditional performing arts held virtually, educational video published through digital platforms proved effective referring to the total content views which are more than expected. Socialization needs to be improved furthermore.
Pengaruh Komunikasi Interpersonal, Kampanye Sosial Media dan Citra Organisasi terhadap Kepuasan Konsumen di Bea Cukai Surakarta Sunardiyah, Fina; Pawito, Pawito; Isrun Naini, Albert Muhammad
Jurnal Ilmu Komunikasi Vol 20 No 2 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i2.6615

Abstract

Komunikasi interpersonal merupakan teknik komunikasi kerap kali dipergunakan untuk memudahkan pelayanan kepada konsumen serta dapat meningkatkan citra organisasi sebuah organisasi. Komunikasi interpersonal masih dianggap kurang penting dalam pengelolaan organisasi, karena kurangnya pemahaman pimpinan atau SDM yang terdapat di dalamnya. Tujuan pembuatan riset ini ialah memastikan dampak dari upaya atau kontribusi Kantor Bea Cukai Surakarta melalui komunikasi interpersonal, kampanye media sosial terhadap kepuasan konsumen melalui citra organisasi sebagai variabel intervening. Metode penelitian ini ialah kuantitatif dengan perolehan data melalui 100 responden menggunakan purposive sampling. Data didapat melalui kuesioner. Analisis penelitian menggunakan smart PLS. Hasil Penelitian menyebutkan citra organisasi berpengaruh terhadap kepuasan konsumen dan citra organisasi mampu memediasi hubungan komunikasi interpersonal dan kampanye media sosial terhadap kepuasan konsumen. Kontribusi penelitian menunjukkan bahwa komunikasi interpersonal, kampanye media sosial berpengaruh terhadap kepuasan konsumen, komunikasi interpersonal dan kampanye media sosial berpengaruh terhadap citra organisasi. Substansi penelitian memberikan kontribusi kepada kantor bea cukai berupa komunikasi interpersonal dan citra organisasi serta kampanye sosial media akan memberikan dampak yang penting bagi keberhasilan lembaga dalam mencapai tujuannya untuk menertibkan pemungutan bea dan cukai. Kantor bea cukai diharapkan dapat memberikan sebuah kontribusi yang mampu untuk memajukan lembaga melalui komunikasi interpersonal, kampanye media sosial yang dimulai dari pihak internal organisasi. 
Co-Authors Isrun Naini, Albert Muhammad Naini, Albert Muhammad Isrun Pawito Pawito