Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Creative Research Management Journal Journal of Digital Marketing and Halal Industry
Rabi’atul Adawiyah
Fakultas Ekonomi Dan Bisnis Islam UIN Walisongo Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
REKONSTRUKSI BISNIS UMKM DI INDONESIA: REFLEKSI ATAS DAMPAK EKONOMI AKIBAT PANDEMI COVID-19 Fajar Adhitya; Rabi’atul Adawiyah
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2292

Abstract

This study analyzes efforts in rescuing MSMEs to maintain the stability of the nationalfinancial system affected by the Covid-19 pandemic. The study uses a qualitative descriptiveapproach with data obtained from literature review and interview. The outcome of interviewconducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows theissues faced by MSMEs due to the Covid-19 pandemic are decreased sales, difficulty inobtaining raw materials, business capitals and paying premises rents, also production anddistribution disruption. The result of the study concluded seven strategies for maintaining andincreasing MSME sales: transforming its ways of marketing and sales online, divertingproducts/services line, reallocation of funds, hygiene and halal assurance, providingvouchers or gift cards, accelerating asset sales, and reduction of labor. This research is stilllimited to one sector, that is the MSME. These seven scenarios are expected to encourageMSMEs in improving and developing its capacities so it plays the role as economic safetynets.
Buzzer Marketing dalam Perspektif Etika Pemasaran Islami Rabi’atul Adawiyah
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.582 KB) | DOI: 10.36418/syntax-literate.v7i12.11130

Abstract

Maraknya media sosial mendorong pelaku usaha untuk menyesuaikan kegiatan usahanya agar tidak kalah saing. Hal ini menyebabkan perubahan model pemasaran perusahaan dari periklanan dan promosi tradisional melalui media komunikasi tradisional seperti radio, televisi atau surat kabar menjadi pemasaran media sosial. Tujuan dari penelitian ini adalah untuk mengetahui pandangan dalam kedepannya mengenai pemasaran islami. Metode penelitian ini yang dilakukan Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif. Hasil dari penelitian yang telah dilakukan adalah Jumlah pengikut dan profil pemilik akun. Buzzers sering datang dari berbagai latar belakang, dari artis hingga orang biasa dengan ratusan hingga jutaan pengikut. Berbeda dengan buzzer, influencer adalah selebriti atau non-selebriti dengan pengikut yang banyak, kebanyakan dari mereka adalah promotor gaya hidup dan bekerja sama dengan perusahaan untuk mempromosikan produk yang mereka gunakan dalam kehidupan sehari-hari. Kesimpulan dari penelitian ini adalah Dalam perspektif Islam, aktifitas Buzzer harus didasarkan pada asas kemahaesaan Tuhan yang menjadi tiang akidah, berbingkai Fikih muamalah sebagai pedoman dan akhlak/etik sebagai pengawal. Buzzer muslim harus mempertimbangkan dua unsur dari pekerjaannya yaitu the manner dan the matter.
Restructuring MSMEs Businesses Through the Use of Digital Marketing as a Reflection on the Economic Impact of the Covid-19 Pandemic Adawiyah, Rabi'atul; Adhitya, Fajar
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.8440

Abstract

Micro, small and medium enterprises (MSMEs) are most affected by the Covid-19 pandemic. Therefore, the role of MSMEs is very strategic as it reduces unemployment and poverty in Indonesia, thus providing solutions to economic and social problems. This study analyzes efforts in rescuing MSMEs to maintain the stability of the national financial system affected by the Covid-19 pandemic. The study uses a qualitative descriptive approach with literature review and interviews. The interview's outcome was conducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows the issues faced by MSMEs due to the Covid-19 pandemic are decreased sales and difficulty obtaining raw materials, business capitals and paying premises rents, also production and distribution disruption. The study concluded seven strategies for maintaining and increasing MSME sales: transforming its marketing and sales online, diverting products/services line, reallocation of the fund, hygiene, and halal assurance, providing vouchers or gift cards, accelerating asset sales, and reduction of labor. These seven scenarios are expected to encourage MSMEs to improve and develop their capacities to play the role of economic safety nets. However, the results of this study have limitations for MSMEs in areas that are still limited by internet networks, so that they have difficulty implementing digital-based marketing strategies.
Co-Authors Adhitya, Fajar Fajar Adhitya