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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Social Service and Research Winter Journal: IMWI Student Research Journal International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Return : Study of Management, Economic and Bussines Inkubis: Jurnal Ekonomi dan Bisnis Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development Asian Journal of Management, Entrepreneurship and Social Science
Dony Ari Nugroho
Universitas Mercu Buana
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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New Product Development With A Customer-Centric Approach to Meet Dynamic Market Needs Dony Ari Nugroho
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.1712

Abstract

This research explores the application of a customer-centric approach in new product development to meet the needs of a dynamic market. Using qualitative methods, including in-depth interviews, focus group discussions (FGDs), and analysis of company documentation, this study identifies the best strategies, challenges, and impacts of implementing this approach on product success. The results show that the integration of customer feedback and the effective use of analytical data can improve customer satisfaction and product sales performance. However, companies face challenges in terms of resource constraints, internal resistance, and consumer data collection. The study recommends companies to allocate adequate resources, involve teams in decision-making, and use advanced technology for data optimization. For further research, it is recommended that the focus be on applying a customer-centric approach across various industries and company scales, as well as solutions to overcome specific obstacles faced.
The Use Of Industry 4.0 Technology In The Transformation Of Production Processes Towards Smart Factories Dony Ari Nugroho
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1817

Abstract

This research aims to explore the use of Industry 4.0 technology in the transformation of the production process towards a smart factory. The method used in this research is qualitative. The process of collecting data and information comes from literature studies obtained from various articles, books, and documents relevant to the topic of discussion. The results show that the implementation of industry 4.0 technology can improve efficiency, flexibility, and operational resilience in the production environment. Through better integration between equipment and systems, smart factories can monitor, forecast, and control production processes in real-time, allowing adaptation of production models that are responsive to market dynamics. However, there are also challenges and opportunities that arise in its application. As such, this research provides a contribution to understanding the implications of Industry 4.0 technologies on the future of production and industry as a whole.
Analysis of the Role of Customer Relationship Management (CRM) in Maintaining Customer Loyalty Dony Ari Nugroho
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.49939

Abstract

Customer loyalty has an important role in business continuity, considering that loyal customers tend to make purchases more often, provide recommendations, and have a high lifetime value. In the midst of increasingly fierce business competition with a large selection of similar products and services, companies need to maintain customer loyalty to maintain a competitive advantage. One way to maintain customer loyalty is through the implementation of Customer Relationship Management (CRM). This study aims to analyze the role of CRM in maintaining customer loyalty. This study uses a qualitative approach with data collection techniques through literature studies. After the data is collected, data analysis is conducted through relevant data screening and data presentation, and a conclusion is drawn. The study results show that CRM is an important investment for companies that want to maintain customer loyalty. Companies can understand customer needs, provide personalized experiences, and improve service quality through CRM. CRM helps companies build strong, long-term relationships with customers, which ultimately positively impacts business growth and company sustainability. Therefore, implementing CRM can be used as an effective business strategy for companies amid increasingly fierce market competition.
The Role of Color and Packaging Shape on Consumer Emotional Responses: A Neuromarketing Study With Eeg Dony Ari Nugroho
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.50961

Abstract

Packaging design, particularly color and shape, plays a crucial role in shaping consumer perceptions and emotional responses toward a product, ultimately influencing purchasing decisions. With advances in neuromarketing technology, the use of electroencephalography (EEG) enables researchers to objectively analyze how the brain responds to various visual elements in packaging, including levels of engagement and emotions evoked. This study aims to examine the impact of packaging color and shape on consumers' emotional responses using EEG, providing insights for companies in designing more effective packaging to attract attention and enhance consumer preferences. A qualitative descriptive method was employed to understand the influence of color and shape on consumer emotions. Data were collected through documentation, including observation notes, interview transcripts, video recordings, and literature reviews related to neuromarketing and packaging design. Thematic analysis was used to identify patterns of emotional responses, offering in-depth insights into how visual packaging elements affect consumer purchasing decisions. The findings indicate that color and shape play a significant role in eliciting emotional responses that influence consumer preferences and purchasing decisions. Bright and contrasting colors tend to attract attention and evoke positive emotions, while ergonomic and unique packaging shapes enhance emotional engagement and perceived product quality. This study confirms that visual packaging elements contribute to consumers' sensory and psychological experiences, which can be leveraged in marketing strategies to increase product appeal
Identification of Dominant Factors Causing Barge and Tug Shipping Accidents By Analyzing Secondary Data on Accidents on The Mahakam River and Palembang Dony Ari Nugroho
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.52099

Abstract

Barge and tugboat shipping accidents in the Mahakam River and Palembang continue to occur from year to year, causing material losses, fatalities, and disruptions to transportation and economic activities. This problem indicates the existence of dominant factors that need to be thoroughly identified, whether from the aspects of ship technical conditions, human negligence, environmental conditions, or weaknesses in regulation and supervision. This study aims to identify the dominant factors causing accidents through secondary data analysis, which can serve as the basis for recommendations to improve maritime safety. This research employs a descriptive qualitative method with documentation techniques to collect secondary data related to barge and tugboat accidents. Data analysis was carried out using the Miles and Huberman model through three stages: data reduction, data presentation, and conclusion drawing with verification. The results of the study indicate that accidents are influenced by three main groups of factors, namely human factors (operator negligence, lack of training, and low safety awareness), technical factors (unseaworthy vessels, engine damage, infrastructure limitations), and natural factors (extreme weather, strong currents, inadequate water depth). The implications of this research underscore the need for integrated measures, including enhancing crew competence, improving shipping infrastructure, implementing early warning systems, and strengthening regulations and oversight. The implementation of these recommendations is expected to reduce accident rates and support the sustainability of river transportation in both regions.
The Impact of Fluctuations in Fuel Prices and the Rupiah Exchange Rate on the Operational Management Efficiency of Shipping Companies Dony Ari Nugroho; Sofyan Halim
Winter Journal: IMWI Student Research Journal Vol. 7 No. 2 (2026): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v7i2.108

Abstract

Fuel oil (BBM) prices and the rupiah exchange rate are two external economic variables that significantly influence the cost structure of shipping companies, particularly in an archipelagic country such as Indonesia. This study aimed to examine the effects of fuel price fluctuations and rupiah exchange rate movements on the efficiency of shipping operational management. The study employed a quantitative descriptive-verification approach using secondary time-series data, including high-speed diesel (HSD) and marine fuel oil (MFO) prices, the rupiah exchange rate against the US dollar, ship fuel consumption, and operational costs per voyage. The data were analyzed using multiple linear regression and could be extended to panel data regression for cross-fleet observations. The results indicated that increases in fuel prices raised ship operational costs and potentially reduced maritime transportation volume, while rupiah depreciation increased the costs of fuel procurement, spare parts, and vessel maintenance due to dependence on imported components. Operational efficiency could be improved through information technology-based fuel consumption monitoring, optimization of vessel economic speed (slow steaming), and budget planning that accounted for exchange rate fluctuations and energy cost sensitivity. This study contributed an operational efficiency strategy framework for shipping companies that is adaptive to energy price pressures and exchange rate volatility.
Strategy of Human Resource Development in the Shipping and Logistics Sector to Face Industrial Era 4.0 Dony Ari Nugroho
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 12 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i12.325

Abstract

The Industry 4.0 era, driven by Artificial Intelligence (AI), the Internet of Things (IoT), automation, and big data analytics, has significantly transformed the shipping and logistics sector. While digitalization improves efficiency, it also presents challenges in workforce adaptation. According to a 2023 World Economic Forum report, 50% of employees will require reskilling by 2025, yet only 30% of logistics companies have fully embraced digital workforce transformation strategies. This research analyzes human resource (HR) development strategies to equip workers with skills aligned with Industry 4.0 demands. This study uses a qualitative approach, utilizing peer-reviewed journals, industry reports, and government publications. Data analysis follows Miles and Huberman's interactive model, consisting of data reduction, data presentation, and conclusion drawing, ensuring structured and comprehensive insights. Findings indicate that HR development strategies in the shipping and logistics sector require three key approaches: (1) Enhancing digital competencies through technology training and online learning platforms; (2) Developing adaptive skills, such as problem-solving, critical thinking, and agility, to navigate technological shifts; and (3) Implementing HR technology for recruitment, training, and performance management. Additionally, collaboration with industries and policymakers is essential to accelerate workforce digital transformation. By applying these strategies, the shipping and logistics sector can build a competent, agile workforce, ensuring long-term sustainability and competitiveness in the Industry 4.0 landscape.
Customer-Centric Marketing with AI and Data Science Integration in Developing Consumer Satisfaction-Based Marketing Strategies Dony Ari Nugroho
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.497

Abstract

The development of digital technology has encouraged companies to adopt customer-centric marketing strategies that focus on consumer satisfaction. The integration of Artificial Intelligence (AI) and Data Science opens up opportunities to improve data analysis accuracy, personalize experiences, and make real-time decisions. However, many companies still experience a gap between the potential of technology and the optimal implementation of strategies. This study aims to explore the effectiveness of integrating AI and Data Science into customer-centric marketing strategies based on customer satisfaction. A qualitative approach was used with participants including marketing managers, strategy teams, and active consumers. Data was collected through in-depth interviews, participatory observation, and document analysis, then analyzed using a thematic-inductive approach with triangulation of sources for validity. The research findings indicate that the integration of AI and Data Science enhances market segmentation accuracy, enriches customer experience through personalization, and strengthens real-time data-driven decision-making. There is a positive correlation between the use of this technology and increased consumer satisfaction. However, challenges include the need for strict data governance, skill gaps in human resources, and high initial investment requirements. The implications of this study emphasize the importance of developing technological capabilities and human resources to maximize the benefits of AI and data science in marketing strategies, while maintaining consumer trust and loyalty in a sustainable manner.
Co-Authors DL, Yulian Mirabellia Paijan , Paijan Sofyan Halim Widyanto, Muhammad Laras