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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Social Service and Research International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development Asian Journal of Management, Entrepreneurship and Social Science
Dony Ari Nugroho
Universitas Mercu Buana, Indonesia
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Role of AI in Predicting Consumer Behaviour and Effective Marketing Strategies Nugroho, Dony Ari
Return : Study of Management, Economic and Bussines Vol. 4 No. 3 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i3.355

Abstract

Artificial Intelligence (AI) has become an important tool in analysing and predicting consumer behaviour. With its big data processing capabilities, AI can assist companies in developing more effective and efficient marketing strategies. This research aims to analyse the role of AI in understanding consumer behaviour patterns and their implications for marketing strategies. The method used in this research is a literature study that includes various journals, industry reports, and case studies. The results show that AI provides significant advantages in increasing sales conversions, optimising marketing costs, and strengthening relationships between companies and customers. However, challenges such as data privacy and algorithm transparency remain major concerns in the application of this technology. Therefore, an ethical and sustainable strategy in adopting AI is required so that the benefits can be optimised without compromising customer trust. This research provides insights for academics and business practitioners in understanding the impact of AI on consumer behaviour and developing more innovative and data-driven marketing strategies.
Use Of Digital Content As A Means To Reach Unreachable Market Segments Conventionally Nugroho, Dony Ari
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1493

Abstract

The presence of the industrial era 4.0 gave birth to various technological developments that have an influence on the delivery and processing of data in all aspects of human life. Technology brings the presence of developments in the field of marketing. This development comes with digital marketing that shifts conventional marketing. Business owners try to do various ways to develop their business and increase profits, one of which is the use of digital content as a strategy in digital marketing. The purpose of this study is to analyze the use of digital content as a means to reach market segments that are not conventionally reached. The research method used is qualitative with description processing. The data collection technique is a literature study using various relevant sources. The data obtained was analyzed with three stages, namely data reduction, data presentation, and conclusion making. The results show that the use of digital content as a digital marketing strategy is effective in reaching market segments that are not reached conventionally through social media platforms, websites, and mobile applications. Analysis of content performance and user interactions enables optimization of digital marketing strategies, increasing brand awareness, expanding reach, and enhancing engagement with diverse market segments, emphasizing the importance of continuous development and utilization of analytics technology to understand consumer preferences and behaviors to strengthen competitive positions in dynamic markets.
The Use Of Industry 4.0 Technology In The Transformation Of Production Processes Towards Smart Factories Nugroho, Dony Ari
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1817

Abstract

This research aims to explore the use of Industry 4.0 technology in the transformation of the production process towards a smart factory. The method used in this research is qualitative. The process of collecting data and information comes from literature studies obtained from various articles, books, and documents relevant to the topic of discussion. The results show that the implementation of industry 4.0 technology can improve efficiency, flexibility, and operational resilience in the production environment. Through better integration between equipment and systems, smart factories can monitor, forecast, and control production processes in real-time, allowing adaptation of production models that are responsive to market dynamics. However, there are also challenges and opportunities that arise in its application. As such, this research provides a contribution to understanding the implications of Industry 4.0 technologies on the future of production and industry as a whole.
The Role of Fleet Management in Improving Fuel Efficiency, Crew Productivity, and Shipping Company Revenues Nugroho, Dony Ari
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.52100

Abstract

The shipping sector in Indonesia is growing rapidly, but fierce competition and the dominance of foreign vessels are forcing shipping companies to improve fuel efficiency, crew productivity, and revenue. This study aims to conduct an in-depth analysis of the role of fleet management in improving the operational performance of shipping companies. The approach used is qualitative descriptive, with data collection through literature review and interviews. Data analysis is conducted thematically, starting from data reduction, presentation in narrative form, to drawing conclusions to identify patterns. The results of the study show that the implementation of effective fleet management, including route planning, fuel consumption monitoring, and ship maintenance scheduling, can reduce fuel consumption. Crew productivity increases through systematic assignments, continuous training, and the use of fleet monitoring technology, which has a positive impact on shipping safety and delivery smoothness. This impact is also reflected in increased company revenue through reduced operational costs and improved profit margins. The implications of the research findings highlight the importance of an integrated fleet management strategy to enhance operational efficiency, crew productivity, and the competitiveness of shipping companies such as those in Indonesia
Strategy of Human Resource Development in the Shipping and Logistics Sector to Face Industrial Era 4.0 Nugroho, Dony Ari
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 12 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i12.325

Abstract

The Industry 4.0 era, driven by Artificial Intelligence (AI), the Internet of Things (IoT), automation, and big data analytics, has significantly transformed the shipping and logistics sector. While digitalization improves efficiency, it also presents challenges in workforce adaptation. According to a 2023 World Economic Forum report, 50% of employees will require reskilling by 2025, yet only 30% of logistics companies have fully embraced digital workforce transformation strategies. This research analyzes human resource (HR) development strategies to equip workers with skills aligned with Industry 4.0 demands. This study uses a qualitative approach, utilizing peer-reviewed journals, industry reports, and government publications. Data analysis follows Miles and Huberman's interactive model, consisting of data reduction, data presentation, and conclusion drawing, ensuring structured and comprehensive insights. Findings indicate that HR development strategies in the shipping and logistics sector require three key approaches: (1) Enhancing digital competencies through technology training and online learning platforms; (2) Developing adaptive skills, such as problem-solving, critical thinking, and agility, to navigate technological shifts; and (3) Implementing HR technology for recruitment, training, and performance management. Additionally, collaboration with industries and policymakers is essential to accelerate workforce digital transformation. By applying these strategies, the shipping and logistics sector can build a competent, agile workforce, ensuring long-term sustainability and competitiveness in the Industry 4.0 landscape.
MINERAL WATER TREATMENT TECHNOLOGY USING RO MACHINES TO IMPROVE HEALTHY LIVING QUALITY & ECONOMY FOR MDT AL-KARIMAH AND THE SURROUNDING COMMUNITY Widyanto, Muhammad Laras; Halim, Sofyan; Nugroho, Dony Ari
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3111

Abstract

The Community Service Program (PKM) was carried out at Madrasah Diniyah Takmiliyah (MDT) Al-Karimah, Cibunar Village, Kadudampit District, Sukabumi Regency, West Java. The background of the activity is the problem of limited access to healthy mineral water and the need to improve the economy of the MDT and the surrounding community. The solution of this program is to improve the quality of healthy living through the provision of mineral water based on Reverse Osmosis (RO) technology while empowering the economy of MDT Al-Karimah through the management of drinking water refill depots. The implementation method includes program socialization, technical and managerial training, installation of RO machines with a capacity of ±80 gallons/day, operational assistance, and sustainability evaluation. This activity is participatory, involving students, MDT administrators, and the local community, with the support of the village and sub-district governments. The results of the activity showed that the mineral water produced passed the feasibility test of the Sukabumi Regency Health Office, so it was safe for consumption. The conclusion is that this program has contributed for providing dual benefits, namely improving the quality of public health through access to hygienic drinking water and strengthening the economy of MDT-based communities.
Co-Authors Sofyan Halim Widyanto, Muhammad Laras