Claim Missing Document
Check
Articles

Found 8 Documents
Search

MENGENALI PANGSA PASAR, CARA PALING EFEKTIF DALAM MEMASARKAN PRODUK Novita, Diana; Herwanto, Agus; Khasanah, Khasanah; Cahyomayndarto, Eko; Insana, Dwi Rorin Mauludin; Widyanto, Muhammad Laras; Kurniawati, Sri
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 04 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i04.4503

Abstract

Mengenali pangsa pasar atau biasa yang kita kenal dengan sebutan customer, adalah hal penting didalam penjualan produk. Jika anda adalah seseorang yang ingin memulai suatu usaha perdagangan baik itu produk ataupun jasa, maka anda harus mulai berkenalan dengan pangsa pasar. Calon pembeli ataupun calon customer. Didalam dunia pendidikan, cara ini disebut dengan Riset Pemasaran. Riset pemasaran atau marketing research adalah sebuah kegiatan penelitian dibidang pemasaran. Riset ini hampir mirip dengan penelitian lainnya, yaitu dilakukan secara sistematis yang dimulai dari perumusan masalah, tujuan penelitian, pengumpulan data, pengelolan data dan interpretasi hasil penelitian. Didalam tulisan ini, kami menggunakan metode diskriptif analisis sebagai metode yang kami lakukan didalam pengumpulan dan pengelolaan datanya dan juga kami akan mengambil sampel dari audience yang merupakan peserta abdimas yang merupakan sekumpulan guru – guru SMK I JIS PKP Jakarta. Tujuan yang ingin dicapai adalah agar para audience abdimas tersebut dapat memahami bagaimana cara yang paling mudah digunakan didalam mengenali pangsa pasar, mulai dari membuat produk yang sesuai dengan pangsa pasar dan pada akhirnya mampu memasarkannya. Kata kunci: marketing, penelitian, pangsa pasar
PENGARUH KOMPETENSI, ETIKA, DAN PENGALAMAN KERJA TERHADAP KUALITAS AUDITOR INTERNAL Muhammad Laras Widyanto; Febrian Kwarto; Sri Kurniawati
Profita : Komunikasi Ilmiah Akuntansi dan Perpajakan Vol 11, No 2 (2018)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Mercu Buana, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.341 KB) | DOI: 10.22441/profita.2018.v11.02.002

Abstract

The banking system will run well if all parts work well and synergize according to the function, the Internal Auditor has clear and legal authority to carry out the internal control and control functions. The quality of internal audit will be one of the benchmarks of whether a banking system can work well or not. The quality of good internal audit is the implementation of competence, ethics, and maximum work experience The purpose of this study is to determine how much influence ethics competence,, and work experience on audit quality both simultaneously and partially Data collection techniques in the study were questionnaires tested through descriptive analysis and multiple linear regression. The population in this study are the Internal Auditors at conventional bank in Tangerang city. The results showed that Competence positively influence the Quality of Auditors, while Ethics and Work Experience partially does not affect the Quality of Auditors Keywords: Competence, Ethics, Auditor Experience, Quality of Auditors
Marketing Strategy So that Buyers Immediately Decide to Buy On Tiktok Diana Novita; Roy Budiharjo; Novawiguna Kemalasari; Muhammad Laras Widyanto; Sri Kurniawati
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 2 (2022): Juni, 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v1i2.593

Abstract

The right marketing strategy should match the media you use. In particular, marketing activities can now be performed through a variety of media platforms, so this condition requires caution when planning marketing procedures. The motive of advertising is to trade the delivered cost that exists as many consumers as feasible, as regularly as feasible in order that consumers earnings and dealers’ earnings, so to "Exchange" we want to "Offer." The maximum crucial factor in a enterprise isn't an office, now no longer technology, now no longer a products or services however the `Offer'. Primarily based totally on that we're in the end glad that the trouble that arises is how it may be understood and implemented in our enterprise in order that customers can come and purchase from us and what platform are we able to use? We perform these studies primarily based totally at the discourse in books, clinical magazines and additionally journals approximately advertising techniques that we read. The studies that we use is primarily based totally on a survey that we performed via the Google Survey Form.
Pengenalan ChatGPT untuk Meningkatkan Literasi Digital Menuju Era Society 5.0 Di SMK PGRI 4 Jakarta Nurmawati, Bernadete; Widyanto, Muhammad Laras; Ratuwulan, Anjelis; Soderi, Ahmad
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11757

Abstract

Kegiatan Pengabdian kepada masyarakat ini dilaksanakan kerjasama dengan SMK PGRI 4 Jakarta. Kegiatan pengabdian kepada masyarakat ini kami laksanakan dengan tema “Pengenalan ChatGPT Untuk Meningkatkan Literasi Digital Menuju Era Society 5.0.” Sasaran dalam kegiatan ini adalah para siswa SMK PGRI 4 Jakarta. Mereka diberikan pelatihan singkat ChatGPT dan langsung mencoba penggunaan aplikasi tersebut. Pelatihan ini bertujuan untuk dapat memotivasi siswa untuk meningkatkan literasi digital menggunakan ChatGPT dalam proses pembelajaran dan mengembangkan keterampilan siswa. Metode yang digunakan yaitu metode ceramah, metode simulasi, dan metode tanya jawab. Hasil dari kegiatan ini adalah penguasaan materi teknis penggunaan ChatGPT sehingga siswa memperoleh manfaat nyata dalam proses pembelajaran untuk dapat lulus SMK dengan hasil yang baik. Dengan ChatGPT, siswa dapat mengakses informasi yang mungkin tidak tercakup dalam bahan ajar mereka atau tidak tersedia secara mendalam dalam pelajaran. Selain itu, ChatGPT juga dapat membantu siswa dalam pembelajaran mandiri, memungkinkan mereka mencari jawaban atas pertanyaan mereka sendiri untuk memahami konsep yang kompleks, atau melatih pemahaman tanpa tergantung pada bimbingan langsung dari guru atau tutor.
PENINGKATAN PEMAHAMAN ASPEK HUKUM LITERASI KEUANGAN DIGITAL BAGI SISWA SMA YAPEMRI KOTA DEPOK Nurmawati, Bernadete; Herman, KMS; Widyanto, Muhammad Laras; Ferdiles, Lucky
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 3 (2024): Devote : Jurnal Pengabdian Masyarakat Global, September 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i3.3184

Abstract

The rapid development of technology in the digital era has brought significant changes to financial behavior in society with the emergence of digital financial systems. Financial literacy has become essential in managing personal finances, including investments, debt management, and long-term financial planning. Financial literacy enables individuals to make wise financial decisions. In the digital era, improving financial literacy is also necessary to utilize digital financial services, such as Digital Financial Services (DFS), which facilitate various payment and financial transactions electronically through various digital platforms. However, the use of digital financial services also carries risks, particularly the potential for cybercrime, requiring heightened awareness. Through socialization efforts, understanding digital financial literacy can be enhanced, as demonstrated by the Community Service Implementation Team, which provided education to students of YAPEMRI High School in Depok City on digital financial literacy in its legal aspects. This activity aims to increase students' understanding of financial literacy and various issues in the digital financial domain, such as cybersecurity risks, online fraud, and personal data breaches. Additionally, students were taught the importance of maintaining data integrity, understanding legal rights and obligations in digital transactions, and identifying and addressing potential cybercrimes when using digital financial services.
Developing the Potential of Islamic Boarding Schools Through RAS Method Fish Farming Alfia, Yulis Diana; Setiyawati, Hari; Suharmadi, Suharmadi; Widyanto, Muhammad Laras; Hadnan, Muhamad; Choiriah, Siti; Pratiwi, Riri; Surjandari, Dwi Asih; Marlina, Rini; Mubarakah, Septyana; Utami, Siska Widia; Rahayu, Puji; Suroso, Edy
Indonesian Journal of Cultural and Community Development Vol 16 No 1 (2025): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i1.1050

Abstract

Islamic boarding schools have great potential which requires support for its development. The purpose of this community service program is to provide counseling, training and practice of fish farming for teachers, management, and students of class XII SMA-IT Riyadhussholihiin. This program uses the Asset-Based Community Development (ABCD) approach to explore the potential to meet the requirements of the institution more optimally, independently, and sustainably through the entrepreneurial development of fish farming using RAS (Recirculating Aquaculture System) method. Potentiality exploration (strengths/assets/capital), opportunities, and aspirations is carried out, so that appropriate results can be achieved. The potential resources identified are intangible, such as systems, cohesion, experience, and quality of human resources; and tangible such as land, human resources, and nature. These potential assets form the basis for program development. The results of the program are explained using Actor Theory. Based on the theory, the program can encourage the improvisation of the institution as an actor, increasing the use of existing resources, through the provision of self-food supply. The sustainability of the program is expected to be achieved through entrepreneurial life-skill education for all potential human resources, fish farming can also be increased in production to be marketed. Highligts: Community Empowerment: The program focuses on empowering teachers, management, and students through fish farming practices. ABCD Approach: The Asset-Based Community Development method explores strengths, resources, and aspirations for sustainable development. Entrepreneurial Life-Skills: The initiative promotes self-sustainability by educating participants on entrepreneurial fish farming. Keywords: Islamic boarding school, fish farming, entrepreneurship, asset-based community development, actor theory
SHARIA FINANCING SOLUTIONS: IMPROVING FINANCIAL LITERACY AND AVOIDING ILLEGAL FINANCING Halim, Sofyan; Roza, Fachrul; Widyanto, Muhammad Laras
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3061

Abstract

Small and medium enterprises (SMEs) operating in urban villages face significant obstacles stemming from their entanglement in burdensome online usurious loans. These challenges are primarily caused by inadequate financial literacy, limited access to Sharia-compliant financing options, and poor business management practices. As a response, this service initiative has been carefully designed to provide holistic solutions through the provision of Sharia financial literacy education, facilitation of access to Islamic financing, and mentoring in sound business management practices. The main objective of this initiative is to enhance the financial literacy of micro, small, and medium enterprises, liberate them from dependency on interest-based financial products, and strengthen their business management to ensure better structure and sustainability. Furthermore, the program aspires to build connections between entrepreneurs, communities, and Islamic financial institutions, thereby fostering a financial literacy culture that adheres to halal principles and is consistent with Sharia regulations. The anticipated outcomes include improved Islamic financial literacy, the ability to access internal Sharia-compliant financing, the formation of a Sharia-compliant entrepreneurial community, and the implementation of a simplified financial accounting framework. These developments are expected to offer viable solutions that enable entrepreneurs to progress economically without violating Sharia principles, thus promoting a more inclusive and sustainable business ecosystem.
MINERAL WATER TREATMENT TECHNOLOGY USING RO MACHINES TO IMPROVE HEALTHY LIVING QUALITY & ECONOMY FOR MDT AL-KARIMAH AND THE SURROUNDING COMMUNITY Widyanto, Muhammad Laras; Halim, Sofyan; Nugroho, Dony Ari
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3111

Abstract

The Community Service Program (PKM) was carried out at Madrasah Diniyah Takmiliyah (MDT) Al-Karimah, Cibunar Village, Kadudampit District, Sukabumi Regency, West Java. The background of the activity is the problem of limited access to healthy mineral water and the need to improve the economy of the MDT and the surrounding community. The solution of this program is to improve the quality of healthy living through the provision of mineral water based on Reverse Osmosis (RO) technology while empowering the economy of MDT Al-Karimah through the management of drinking water refill depots. The implementation method includes program socialization, technical and managerial training, installation of RO machines with a capacity of ±80 gallons/day, operational assistance, and sustainability evaluation. This activity is participatory, involving students, MDT administrators, and the local community, with the support of the village and sub-district governments. The results of the activity showed that the mineral water produced passed the feasibility test of the Sukabumi Regency Health Office, so it was safe for consumption. The conclusion is that this program has contributed for providing dual benefits, namely improving the quality of public health through access to hygienic drinking water and strengthening the economy of MDT-based communities.