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All Journal Petra International journal of Business Studies (IJBS) Didaktika: Jurnal Kependidikan
Sherly Astuti
Università degli Studi di Pavia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Assessing the Impact of Pricing, Service, and Product Quality on Telkomsel Customer Loyalty Marchela Indah Atrisia; Budiastuti Fatkar; Ana Tiara; Sherly Astuti
Petra International Journal of Business Studies Vol. 7 No. 1 (2024): JUNE 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.1.38-47

Abstract

Amidst ongoing economic development and rapid technological progress, businesses face the challenge of not solely focusing on sales to ensure profitability. Internet service providers, in particular, Telkomsel, must deliver exceptional services to thrive in a competitive landscape and maximize profits. This study examines the influence of pricing, service quality, and product quality on customer loyalty towards Telkomsel products, focusing on 8th semester students of the Faculty of Economics and Business at Islamic University Sheikh - Yusuf Tangerang. Employing a descriptive quantitative approach, data were gathered from 80 respondents through purposive sampling and distributed via Google Forms. Multiple linear regression analysis was utilized to test the relationship between the variables, with further examination through t-test, F-test, and coefficient of determination analysis. The findings indicate a positive and significant relationship between price, service quality, product quality, and customer loyalty. Moreover, the coefficient of determination analysis confirms that these factors collectively contribute to customer loyalty. Thus, the study concludes that price, service quality, and product quality significantly influence customer loyalty toward Telkomsel products.
The Implementation of Pancasila Principles on the Development of the Independent Curriculum in the Execution of the P5 Program: A Perspective from Educational Philosophy Siti Nurislamiah; Ariesta Setyawati; Sherly Astuti
Didaktika: Jurnal Kependidikan Vol. 13 No. 3 (2024): DIDAKTIKA Agustus 2024
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.423

Abstract

Pancasila, as the nation's ideology, reflects the worldview of the Indonesian people. The relationship between Pancasila and education is outlined in Law No. 20 of 2003 on the National Education System. The Strengthening Pancasila Student Profile Project (P5) is a significant initiative in efforts to reinforce nationalist character in Indonesia. This study aims to explore the implementation of P5 through a literature review method, focusing on content analysis of various related literature. This research method involves gathering and analyzing data from policy documents, academic journals, books, research reports, and news articles. The results show that P5's implementation strategy includes developing an integrated curriculum, intensive teacher training, collaboration with local communities, and the use of educational technology. Despite challenges such as limited resources and integrating P5 into an already dense curriculum, there are recommendations to improve implementation, including strengthening teacher training, developing a more integrated curriculum, and applying continuous monitoring and evaluation. In conclusion, the implementation of P5 holds great potential in shaping the nationalist character and identity of Indonesian students, but comprehensive support from all stakeholders is needed to achieve long-term success.
Co-Authors Ana Tiara Ariesta Setyawati Budiastuti Fatkar Marchela Indah Atrisia Siti Nurislamiah