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All Journal Alignment: Journal of Administration and Educational Management Journal of Economics and Social Sciences ManBiz: Journal of Management and Business
Dadang Kusnadi
Universitas Adhirajasa Reswara Sanjaya
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Pengaruh Brand Experience dan Brand Awareness terhadap Kepuasan Pasien yang di Mediasi Kualitas Pelayanan X-Ray Panoramic di Rumah Sakit Brawijaya Saharjo Dwi Permana Putra; Agus Hadian Rahim; Dadang Kusnadi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 7 No. 2 (2024): ALIGNMENT : Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v7i2.12635

Abstract

This study aims to analyze the Influence of Brand Experience and Brand Awareness on Patient Satisfaction Mediated by the Quality of Panoramic X-Ray Servives at Brawijaya Saharjo Hospital. The population of this study is 100 people. The sampling technique used is purposive sampling with a sample of 100 people. This type of research is quantitative research. The statistical instrument used is regression analysis using validity, reliability, and normality tests. The results of the research have the influence of brand experience on the quality of Panoramic X-Ray patient service at Brawijaya Saharjo Hospital. There is an influence of brand awareness on the quality of Panoramic X-Ray patient service at Brawijaya Saharjo Hospital. There is an influence of brand experience on patient satisfaction with Panoramic X-Ray at Brawijaya Saharjo Hospital. There is an influence of brand awareness on patient satisfaction with Panoramic X-Ray at Brawijaya Saharjo Hospital. There is an effect of patient satisfaction on the quality of Panoramic X-Ray services at Brawijaya Saharjo Hospital. There is an influence of brand experience on service quality with Panoramic X-Ray patient satisfaction as a mediating variable at Brawijaya Saharjo Hospital, this means that if the brand experience improves, the quality of service will also experience a significant increase accompanied by an increase in patient satisfaction. There is an influence of brand awareness on service quality with Panoramic X-Ray patient satisfaction as a mediating variable at Brawijaya Saharjo Hospital, this means that if brand awareness increases, then the quality of service will also experience a significant increase accompanied by patient satisfaction. Keywords: Brand Experience, Brand Awareness, Patient Satisfaction, Service Quality
Managerial Strategies to Accelerate Lead Times with the Failure Mode and Effect Analysis (FMEA) Method (Qualitative Study at Naibonat Regional General Hospital, Kupang Regency) Samlek Elisawyn Sunbanu; Erliany Syaodih; Dadang Kusnadi
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1251

Abstract

This study aims to formulate a managerial strategy to accelerate waiting time through the identification of the root of the problem using the Failure Mode and Effect Analysis (FMEA) method. The research used a qualitative design involving five groups of informants, namely patients, specialist doctors, nurse at output patient clinics, medical record officers and management. Data were collected through in-depth interviews, observations, and Likert scale assessments, then analyzed using the FMEA approach to determine the Severity, Occurrence, Detection, and Risk Priority Number (RPN) values in each failure mode. The results of the study showed four failure modes with the highest RPN scores, namely: Hospital Management Information System failure (RPN 47.75), registration administration process (RPN 43.40), repeated service failures (RPN 42.05), and delay in specialist doctor attendance (RPN 40.98). HMIS is the most critical factor because it has the highest frequency of disruptions and has a direct impact on the entire service flow. Other dominant obstacles are delays in medical record files, insynchronization of administrative processes, and obstacles in pharmaceuticals. Based on these findings, the proposed managerial strategies include short-term improvements (optimization of human resources and SOPs), medium-term (digitalization through EMR and e-prescribing), and long-term (strengthening of Hospital Management Information System infrastructure and implementation of CQI). This research confirms that accelerating waiting times requires an integrated managerial approach, focusing on digitalization and cross-unit coordination.
Analisis Strategi Penetapan Tarif Pelayanan Pasien Cerebro Vascular Accident (CVA) Infark Menggunakan Metode Time Driven Activity Based Costing: Studi Kualitatif di Rumah Sakit Wava Husada Malang Risa Qohardita; Rian Andriani; Dadang Kusnadi
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

Hospitals are complex organizations because they have two functions, namely as social units and profit units, in the BPJS era hospitals in Indonesia face various challenges, one of which is that the number of INACBGs claims is smaller than the hospital's operational costs. Stroke is a catastrophic disease that has serious life-threatening complications, requires intensive care long-term care, and also requires high financing. Currently, hospitals in Indonesia, especially Wava Husada Hospital, still use an inefficient and inaccurate administrative process where the determination of hospital rates still uses a conventional system. The TD ABC method can be used to support cost transparency, increase profitability, and generate more accurate unit costs. This study uses a qualitative research design with a case study type, the research object of this study is the unit cost of service for CVA Infarction patients without complications from the time the patient is admitted to the emergency room until the patient returns home from the stroke installation. analyzed using cost benefit analysis (NPV, IRR, PBP, and PI). The total unit cost is Rp 4,807,638.43. Payback Period 6 years 4 months 11 days, Profitability Index is not worth continuing because it is worth < 1, Net Present Value -Rp3,199,846,858.00 (Negative), NPV is not financially feasible because it still suffers losses, Internal Rate of Return with an internal rate of return from an investment of 2.71% (Low). The basic rate of Wava Husada Hospital for the service of one patient with CVA infarction without complications is Rp5,268,151, while with the TD ABC method the cost incurred for one patient is Rp4,807,638.43 with a difference of Rp460,512.57.
Co-Authors Agus Hadian Rahim Dwi Permana Putra Erliany Syaodih Rian Andriani Risa Qohardita Samlek Elisawyn Sunbanu