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All Journal Jurnal ComunitA Servizio KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Carolina F. Sembiring
Universitas Kristen Indonesia
Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences

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Sosialisasi Strategi Pemasaran Usaha Pemanfaatan Limbah Menjadi Barang Yang Bernilai Jual Bagi Warga Jemaat Klasis GKP Wilayah Jakarta-Banten Carolina F. Sembiring; Nenny Angraini; Desideria Regina
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 6 No. 1 (2024): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v6i1.5504

Abstract

Bisnis kreatif yang disebut juga industri kreatif, merujuk pada sektor ekonomi yang menggunakan kreativitas, ide inovatif dan keahlian artistik untuk menciptakan produk, layanan atau konten yang memiliki nilai komersial. Industri kreatif merupakan penciptaan ide/kreativitas dari orang atau kelompok yang pada akhirnya menghasilkan karya atau produk. Bisnis kreatif bukan hanya tentang seni murni, tetapi juga tentang bagaimana seni dan kreativitas dapat diintegrasikan dalam konteks pemasaran dan bisnis. Pemudi warga jemaat Gereja Kristen Pasundan (GKP) Klasis Jakarta-Banten yang merencanakan membangun bisnis kreatif dengan mengolah bahan limbah menjadi barang yang bernilai jual (asesoris), untuk itu dipandang perlu memahami pentingnya strategi pemasaran dalam memasarkan produk asesoris hasil olahan limbah dengan memberikan sosialisasi mengenai pentingnya penerapan strategi pemasaran, yang diharapkan dapat membantu warga jemaat Gereja Kristen Pasundan (GKP) Klasis Jakarta-Banten untuk dapat menerapkan strategi pemasaran yang sesuai. Kegiatan ini bertujuan untuk memberikan sosialisasi pentingnya strategi pemasaran produk, pemasaran produk secara online dan menghitung Harga Pokok Penjualan (HPP) asesoris hasil olahan limbah bagi warga jemaat yang bertempat di GKP Ebenhaezer Cawang, Jakarta secara onsite
Sosialisasi Spirit Kewirausahaan dan Peluang Usaha Bagi Jemaat GKP Rehoboth Jatinegara, Jakarta Timur Carolina F. Sembiring; Nenny Anggraini; Juaniva Sidharta; Arya Gina Tarigan; Adolf Hutabarat; Maria Yulan Christina; Virgina Poppi Panjaitan; Flora Ferdinanda Imoliana
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.8395

Abstract

Entrepreneurship is the process of creating, developing, and managing a business with the aim of generating profit, whether in the form of products, services, or innovations that can meet market needs. Entrepreneurship plays a significant role in economic, social, and community welfare development. The KPEJ program of GKP Rehoboth Jatinegara recognizes the importance of fostering the entrepreneurial spirit, especially by reviving positive initiatives that can motivate women to create home-based business opportunities as an alternative means to improve family income. This is especially important as the number of those interested in or already running a business has not shown a significant increase.Thus, the main issue arises: how can the spirit of entrepreneurship be enhanced through available business opportunities? This requires an understanding of how to socialize the entrepreneurial spirit, with the hope of encouraging the congregation’s enthusiasm for entrepreneurship by recognizing and taking advantage of existing opportunities. Therefore, there is a need for socialization efforts targeting the women of the GKP Rehoboth Jatinegara congregation, particularly to help them understand the importance of cultivating an entrepreneurial spirit and making good use of business opportunities.The implementation of this community service activity aims to provide outreach on the importance of developing an entrepreneurial spirit by utilizing business opportunities for the church congregation. It will be held onsite at GKP Rehoboth Jatinegara and is expected to have a positive impact by inspiring and encouraging women in the congregation to start their own businesses and improve their family's economic well-being
Sosialiasi Membangun Jiwa Bisnis yang Tangguh bagi Jemaat GKP Kramat - Jakarta Pusat Carolina F. Sembiring; Juaniva Sidharta; Lenny Panggabean; Nenny Anggraini; Arya Gina Tarigan; Rutman Lumbantoruan; Fine Tiara
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8765

Abstract

Entrepreneurship is the process of creating, developing, and managing a business with the goal of generating profit through products, services, or innovations that meet market needs. The role of entrepreneurship is highly significant, as it greatly contributes to economic growth, social development, and the improvement of societal welfare in a country. The KPEJ GKP Kramat program in Central Jakarta views the enhancement of entrepreneurial spirit among its congregation as an important initiative, particularly in encouraging women to create home-based business opportunities as an alternative means to strengthen their family’s economy. This initiative arises from the fact that interest and participation in entrepreneurship among the congregation remain relatively low. Therefore, the challenge lies in how to foster entrepreneurial spirit and mindset—building the right way of thinking, recognizing and starting a business by understanding opportunities and risks, preparing financial plans, and developing business proposals or business model canvases. This community service activity aims to provide socialization on the importance of developing entrepreneurial spirit and mentality by utilizing available business opportunities for the congregation of GKP Kramat, Central Jakarta. The program is conducted onsite and is expected to have a positive impact by increasing interest and encouraging members to start their own businesses, thereby helping improve their family’s economic well-being.
Co-Authors Adolf Hutabarat Desideria Regina Fine Tiara Flora Ferdinanda Imoliana Juaniva Sidharta Lenny Panggabean Maria Yulan Christina Nenny Anggraini Nenny Angraini Rutman Lumbantoruan Tarigan, Arya Gina Virgina Poppi Panjaitan