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All Journal Maqdis: Jurnal Kajian Ekonomi Islam
Dwi Karunia Arti
University of Darussalam Gontor
Economics, Econometrics & Finance

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STRATEGY FOR WAQF PRODUCTIVITY THROUGH ALFAMART SYSTEM AT AR-RAHMAN MART Setiawan Bin Lahuri; Dwi Karunia Arti; Andini Rachmawati; Fadhilla Sukur Indra
Maqdis: Jurnal Kajian Ekonomi Islam Vol 9, No 2 (2024): Juli - Desember 2024
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v9i2.1666

Abstract

The research aims to find out the strategy for increasing waqf assets at Ar-Rahman Mart. This study is qualitative research using field research methods. Data collection by interviews, observation, and documentation. The results indicate that Ar-Rahman Mart is an effort to produce waqf assets for prospering the mosque through profit motivation. Ar-Rahman Mart is a collaboration between CV Ar-Rahman and Alfamart which is based on a five-year franchise partnership. The profit sharing from this collaboration is 90% for CV Ar-Rahman and 10% for Alfamart, but this profit will be shared after all Ar-Rahman Mart operational costs have been paid. In addition, both parties have the same goal in this collaboration, namely to improve the welfare of the people. Sidee it, Alfamart has a strategy for increasing consumer spending in interest by a system, namely the product promotion strategy and the product communication strategy.
Co-Authors Andini Rachmawati Fadhilla Sukur Indra