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All Journal Journal on Education Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
I Made Pradipta
ITB STIKOM Bali
Economics, Econometrics & Finance Education

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Pengaruh Kompetensi Technological Pedagogical Content Knowledge (TPACK) Terhadap Keterampilan Guru SMK Dalam Merancang Perangkat Pembelajaran Berbasis Digital Komang Hari Santhi Dewi; I Putu Gede Abdi Sudiatmika; , Rifky Lana Rahardian; I Made Pradipta
Journal on Education Vol 6 No 2 (2024): Journal on Education: Volume 6 Nomor 2 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i2.5249

Abstract

Integrating technology in learning with pedagogical and content mastery will achieve quality learning, known as a frameworkTechnological Pedagogical Content Knowledge (TPACK). Therefore, this research aims to determine the influence of competence TPACK on the skills of vocational school teachers in designing digital-based learning tools. This type of research is quantitative descriptive with a correlational model. Sampling used purposive random sampling, namely vocational school teachers in South Kuta District with a total of 49 people. Data collection techniques use questionnaire instruments and assessment rubrics for digital learning tools. Testing the quality of the instrument was carried out by analyzing the validity, and reliability of the instrument, and media expert testing. The analysis technique uses simple linear regression. The research results show that there is a positive and significant relationship between competencies TPACK and vocational school teachers' skills in designing digital-based learning tools with a correlation coefficient of 0.323 and a significance value of 0.00. Competency contribution TPACK of vocational school teachers' skills in designing digital-based learning devices is 89.50%.
Analisis Efektivitas Konten Media Sosial dalam Meningkatkan Brand Awareness Parfum Lokal Bali: Studi Kasus Aurumsan Nia Miftachsu Sholeha; Griffed Estonia Menanti; I Made Pradipta; Rifky Lana Rahardian; Ida Ayu Mirah Cahya Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8730

Abstract

This study analyzes the effectiveness of social media content in enhancing brand awareness of Aurumsan, a Balinese perfume brand that emphasizes cultural storytelling. A mixed methods approach was used, combining quantitative data from 100 respondents through a Likert-scale questionnaire and qualitative data from interviews and observations of Instagram and TikTok content. The results showed positive perceptions of content effectiveness (mean = 34.65) and brand awareness (mean = 37.08), with strong instrument reliability (Cronbach’s Alpha = 0.951). Content integrating cultural narratives and aesthetic visuals effectively enhanced emotional engagement and brand recall. Qualitative findings indicated that storytelling remains the brand’s core strategy, though challenges persist in content consistency and creative resources. It is concluded that storytelling-based social media content significantly contributes to increasing brand awareness. Future strategies should focus on improving posting consistency, expanding collaborations, and promoting user-generated content to strengthen digital marketing performance.
Co-Authors , Rifky Lana Rahardian ABDI SUDIATMIKA, I PUTU GEDE Griffed Estonia Menanti Ida Ayu Mirah Cahya Dewi Komang Hari Santhi Dewi Nia Miftachsu Sholeha Rifky Lana Rahardian