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All Journal Al-Qalbu: Jurnal Pendidikan, Sosial dan Sains SEMANIS
Annisa Hasanah
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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MENINGKATKAN SEKTOR LOGISTIK DALAM PENDISTRIBUSIAN DAN PEMASARAN PRODUK DARI USAHA MIKRO KECIL DAN MENENGAH (UMKM) Annisa Hasanah; Rafael Permana; Sheila Sulistiawati; Risandi Yusuf Fadanrangi; Sonya Ritta Sitinjak
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

The importance of micro, small, and medium-sized enterprises (MSMEs) in the economic developmentofIndonesiaissignificant.Theprimaryfocusisonenhancingthelogisticssectorin the marketing and distribution of MSME products. In the context of globalization, MSMEs have become a positive trend due to their substantial contribution to a country's Gross Domestic Product (GDP). Empowerment programs for MSMEs, including aspects of marketing and distributionlogistics,havebecomecrucial.Theseprogramsarebasedonprinciplessuchas increasingself-reliance,cohesion,developingentrepreneurshipbasedonregionalpotential,and improving competitiveness. The goal of the MSME sector development program is to create a balanced economic structure, strengthen MSMEs, and enhance their role in regional development and poverty alleviation. It can be concluded that the lack of understanding of logistics in the distribution of MSME products highlights the need for the socialization and marketingofthelogisticsindustrytoexpandthemarket.Innovation,creativityinmarketing,and theutilizationoftechnologyarekeyfactors.Inthelogisticsindustry,effectiveunderstandingand training are necessary to improve satisfaction and reach a broader market. In summary, the improvement of the logistics sector can facilitate the marketing of MSME products at the nationalandinternationallevels,helpMSMEscompeteintheglobalmarket,andpromotemore equitable economic growth.
Analisis Handling Ikan Tuna dari Pendaratan Hingga Siap Ekspor untuk Meningkatan Kualitas Tuna Ekspor: Analysis of Tuna Handling from Landing to Export Readiness to Improve the Quality of Tuna for Export Annisa Hasanah; Muchamad Hartanto; Syifa Fajar Maulani
Al-Qalbu: Jurnal Pendidikan, Sosial dan Sains Vol. 4 No. 2 (2026): Oktober 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/qalbu.v4i2.838

Abstract

This study aims to analyze tuna handling processes from landing to export readiness at the Bungus Oceanic Fishing Port (PPS Bungus), compare handling procedures between Vessel A and Vessel B using gap analysis, and identify measures to improve export tuna quality at PT Lintas Laut Samudera. A qualitative method with a descriptive approach was employed. Data collection involved observation, in depth interviews, and document analysis. Participants included captains, crew members, PPS Bungus staff, and personnel from the Quality Control and production departments of PT Lintas Laut Samudera. Data validity was verified through source and technique triangulation. Data analysis proceeded through stages of reduction, presentation, and conclusion drawing. Furthermore, gap analysis was used to compare handling differences between Vessel A and Vessel B. The results indicate that the handling process encompasses vessel arrival administration, unloading, transportation, weighing, quality grading, filleting, cold storage, packaging, and preparation for export to Japan. Vessel A yielded 61.12% Grade B tuna and 38.88% Grade C, whereas Vessel B yielded 24.33% Grade B, 60.03% Grade C, and 15.64% Grade D. These differences were attributed to fish stowage methods in the hold, ice usage, and unloading techniques. Quality improvement efforts include better handling practices, appropriate ice usage, more efficient unloading, accurate administration, and consistent handling throughout the entire process.
Co-Authors Muchamad Hartanto Rafael Permana Risandi Yusuf Fadanrangi Sheila Sulistiawati Sonya Ritta Sitinjak Syifa Fajar Maulani