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All Journal Communicatus: Jurnal Ilmu Komunikasi Innovative: Journal Of Social Science Research INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Lucky Mochamad Kharisma
LSPR Institute Of Communication & Business
Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE INFLUENCE OF DIGITAL MARKETING ON TOURISM DESTINATION PROMOTION I Gusti Made Riko Hendrajana; Sri Dewi Wahyundaru; Lucky Mochamad Kharisma; Komang S. M Parwati
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 10 (2024): OCTOBER
Publisher : Adisam Publisher

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Abstract

The purpose of this study is to examine how digital marketing affects tourism destination promotion. In the increasingly developing digital era, traditional marketing has shifted, where digital marketing plays an increasingly important role in attracting tourists and building the image of tourist destinations. The study's findings demonstrate the substantial impact that digital marketing impact on increasing the exposure and reach of tourism destination promotion. Through social media, sponsored advertising, graphic content, and search engine optimization (SEO), tourist destinations are able to reach a wider and more targeted audience. In addition, digital marketing has also been proven to be able to improve the positive image of destinations through user reviews, influencer involvement, and interesting content. The application of technological tools like augmented reality and virtual tours provides a more interactive experience for potential tourists, thereby increasing the attractiveness of the destination. This study's conclusion is that digital marketing is a very effective tool in promoting tourist destinations, both in terms of costs and results obtained. The implementation of the right digital marketing strategy can help tourist destinations increase the number of visits, strengthen their image, and maintain competitiveness in the global tourism market.
Strategi Komunikasi Mitigasi Bencana Erupsi Gunung Agung oleh Relawan Pasebaya Kharisma, Lucky Mochamad; Hidayat, Muhamad; Paramitha, Kadek Dyah Pradnya
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11297

Abstract

Provinsi Bali adalah salah satu magnet pariwisata terkenal yang ada di Indonesia, dengan pesona alam, budaya, dan keramahan penduduknya menjadikan Bali sebagai surga tropis bagi wisatawan domestik maupun internasional. Namun, keindahan ini seringkali diimbangi oleh potensi ancaman bencana alam, salah satunya ialah erupsi Gunung Agung yang terletak di Kabupaten Karangasem. Gunung berapi aktif yang menjadi salah satu pusat spiritual bagi masyarakat Bali, sampai saat ini masih berpotensi menimbulkan ancaman serta tantangan yang harus dihadapi oleh penduduk setempat dan pemerintah. Sejak erupsi terakhirnya yang terjadi pada tahun 2017, sejumlah tindakan mitigasi dan kesiapsiagaan telah diambil untuk menghadapi potensi erupsi. Komunikasi kolaboratif sangat diperlukan dalam penanganan bencana erupsi Gunung Agung, pelibatan masyarakat dalam perencanaan mitigasi, serta pengembangan sumber daya komunikasi yang inovatif, seperti platform digital dan kampanye sosial. Penerapan strategi komunikasi yang inklusif dipercaya dapat meningkatkan kesadaran masyarakat, memperkuat kapasitas lokal, dan mempromosikan partisipasi aktif dalam upaya mitigasi. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan pengumpulan data melalui wawancara semi-terstruktur untuk mencapai tujuan penelitian dalam menganilisis model komunikasi kolaboratif forum kepada berbagai elemen yang terlibat dalam pengurangan risiko bencana di Provinsi Bali.
Digital Risk Communication in Hydrometeorological Disaster Mitigation in Gili Trawangan Mirza, Fajar Iqbal; Muhammad Hidayat; Lucky Mochamad Kharisma; Kadya Aulia Rizki
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.49944

Abstract

Gili Trawangan, a small island tourism destination in North Lombok, Indonesia, faces high vulnerability to hydrometeorological hazards, such as tidal flooding, coastal erosion, and storm surges. In this context, risk communication is critical in disaster mitigation, particularly with the increasing use of digital communication channels. This study examines how hydrometeorological disaster risk communication is implemented across three stages: anticipatory, crisis, and learning, using the Crisis and Emergency Risk Communication (CERC) framework. This research adopts a qualitative descriptive approach. Data was collected through in-depth interviews with key stakeholders, including local government officials (BPBD), civil society organizations, tourism business actors, community leaders, residents, and tourists. Empirical findings were analyzed using the six core principles of CERC (be first, be right, be credible, express empathy, promote action, and show respect) to assess the effectiveness of digital risk communication. The findings indicated that risk communication in Gili Trawangan remains fragmented and uneven across stages. Digital channels support rapid information dissemination during the anticipatory and crisis stages, but they remain limited in inclusivity and multilingual accessibility, particularly for tourists and temporary populations. In the learning stage, the absence of institutionalized digital evaluation mechanisms constrains continuous improvement. This study suggested integrated and inclusive digital risk communication to enhance disaster resilience and support sustainable tourism in small island destinations.
Co-Authors Hidayat, Muhamad I Gusti Made Riko Hendrajana Kadya Aulia Rizki Komang S. M Parwati Mirza, Fajar Iqbal Muhammad Hidayat Paramitha, Kadek Dyah Pradnya Sri Dewi Wahyundaru