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All Journal Innovative: Journal Of Social Science Research INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Lucky Mochamad Kharisma
LSPR Institute Of Communication & Business
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE INFLUENCE OF DIGITAL MARKETING ON TOURISM DESTINATION PROMOTION I Gusti Made Riko Hendrajana; Sri Dewi Wahyundaru; Lucky Mochamad Kharisma; Komang S. M Parwati
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 10 (2024): OCTOBER
Publisher : Adisam Publisher

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Abstract

The purpose of this study is to examine how digital marketing affects tourism destination promotion. In the increasingly developing digital era, traditional marketing has shifted, where digital marketing plays an increasingly important role in attracting tourists and building the image of tourist destinations. The study's findings demonstrate the substantial impact that digital marketing impact on increasing the exposure and reach of tourism destination promotion. Through social media, sponsored advertising, graphic content, and search engine optimization (SEO), tourist destinations are able to reach a wider and more targeted audience. In addition, digital marketing has also been proven to be able to improve the positive image of destinations through user reviews, influencer involvement, and interesting content. The application of technological tools like augmented reality and virtual tours provides a more interactive experience for potential tourists, thereby increasing the attractiveness of the destination. This study's conclusion is that digital marketing is a very effective tool in promoting tourist destinations, both in terms of costs and results obtained. The implementation of the right digital marketing strategy can help tourist destinations increase the number of visits, strengthen their image, and maintain competitiveness in the global tourism market.
Strategi Komunikasi Mitigasi Bencana Erupsi Gunung Agung oleh Relawan Pasebaya Kharisma, Lucky Mochamad; Hidayat, Muhamad; Paramitha, Kadek Dyah Pradnya
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11297

Abstract

Provinsi Bali adalah salah satu magnet pariwisata terkenal yang ada di Indonesia, dengan pesona alam, budaya, dan keramahan penduduknya menjadikan Bali sebagai surga tropis bagi wisatawan domestik maupun internasional. Namun, keindahan ini seringkali diimbangi oleh potensi ancaman bencana alam, salah satunya ialah erupsi Gunung Agung yang terletak di Kabupaten Karangasem. Gunung berapi aktif yang menjadi salah satu pusat spiritual bagi masyarakat Bali, sampai saat ini masih berpotensi menimbulkan ancaman serta tantangan yang harus dihadapi oleh penduduk setempat dan pemerintah. Sejak erupsi terakhirnya yang terjadi pada tahun 2017, sejumlah tindakan mitigasi dan kesiapsiagaan telah diambil untuk menghadapi potensi erupsi. Komunikasi kolaboratif sangat diperlukan dalam penanganan bencana erupsi Gunung Agung, pelibatan masyarakat dalam perencanaan mitigasi, serta pengembangan sumber daya komunikasi yang inovatif, seperti platform digital dan kampanye sosial. Penerapan strategi komunikasi yang inklusif dipercaya dapat meningkatkan kesadaran masyarakat, memperkuat kapasitas lokal, dan mempromosikan partisipasi aktif dalam upaya mitigasi. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan pengumpulan data melalui wawancara semi-terstruktur untuk mencapai tujuan penelitian dalam menganilisis model komunikasi kolaboratif forum kepada berbagai elemen yang terlibat dalam pengurangan risiko bencana di Provinsi Bali.
Co-Authors Hidayat, Muhamad I Gusti Made Riko Hendrajana Komang S. M Parwati Paramitha, Kadek Dyah Pradnya Sri Dewi Wahyundaru