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This Author published in this journals
All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science International Journal of Science and Society (IJSOC) Journal of Accounting and Finance Management (JAFM)
Rama Chandra Jaya
Universitas Indonesia Membangun, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Other

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Analysis of The Effect of Distribution Strategy on Customer Loyalty in FMCG Companies Radzisyah Ferry; Mochammad Mukti Ali; Dadan Abdul Azis Mubarok; Ridho Riadi Akbar; Rama Chandra Jaya
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5410

Abstract

Competition in the Fast Moving Consumer Goods (FMCG) industry requires every company to optimize distribution strategies to maintain customer loyalty. Changing consumer shopping patterns, increasingly critical and demanding easy product access, making distribution effectiveness a crucial factor in creating customer satisfaction and retention. This study analyzes the influence of distribution strategy on customer loyalty in Indonesian FMCG companies using quantitative methods (Structural Equation Modeling or SEM). The sample included 70 FMCG consumer respondents selected through purposive sampling. The results indicate that distribution strategy has a significant positive effect on customer loyalty (β = 0.742; p < 0.001). Product availability has a dominant influence (β = 0.456), followed by distribution service quality (β = 0.398), distribution reach (β = 0.312), and delivery speed (β = 0.287). The research model achieved excellent fit and explained 68.4% of the variation in customer loyalty. These findings provide strategic implications for FMCG companies to optimize distribution through increased product availability, expanded reach, invested in logistics technology, and standardized service quality to maintain customer loyalty.
The Influence of Leadership Style and Work Loyalty on Employee Performance with Organizational Culture as a Moderating Variable at PT Smart Retail Perkasa Andry Sutio; Pras Rendi; Nunung Ayu Sofianti; Rama Chandra Jaya
International Journal of Science and Society Vol 8 No 1 (2026): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v8i1.1622

Abstract

Employee performance tends to improve alongside higher-quality leadership and stronger work loyalty. Positive and significant regression coefficients indicate that both variables are key determinants of performance. A strong organizational culture further reinforces these relationships, highlighting the alignment between leadership practices, employee attitudes, and organizational values in enhancing work outcomes, while also offering practical guidance for retail management. This study aims to examine the influence of leadership style and work loyalty on employee performance, with organizational culture serving as a moderating variable at PT Smart Retail Perkasa. The research employs a causal quantitative approach. Data were collected through questionnaire distribution to employees and analyzed using multiple linear regression and moderation analysis with bootstrapping techniques to statistically verify the relationships among variables. The findings reveal that leadership style has a positive and significant effect on employee performance (t = 2.628; p = 0.009). Similarly, work loyalty demonstrates a positive and significant influence on performance (t = 2.586; p = 0.010). Organizational culture not only directly affects employee performance but also strengthens the effect of leadership style on performance (t = 3.401; p = 0.001) and amplifies the influence of work loyalty on performance (t = 2.760; p = 0.006). These results indicate that employee performance increases when effective leadership and high work loyalty are supported by a strong organizational culture. This study confirms that employee performance is shaped by leadership style and work loyalty, with organizational culture acting as a reinforcing factor. Therefore, improving performance requires the integration of effective leadership, strong employee loyalty, and a cohesive organizational culture.
The Influence of Education Level, Work Discipline, and Work Stress on Employee Productivity at CV.XYZ Monita Suryafni Limbong; Rama Chandra Jaya
Journal of Accounting and Finance Management Vol. 5 No. 2 (2024): Journal of Accounting and Finance Management (May - June 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i2.492

Abstract

This study aims to determine the effect of education level, work discipline and work stress on employee productivity at CV. XYZ. The method used in this research is quantitative method with descriptive and verification approaches, the population used is 42 respondents of CV employees. XYZ by using saturated samples. Based on the results of the research conducted, it can be seen that the level of education has no effect on work productivity and the relationship between the level of education and productivity is 1.1. As well as Work Discipline affects Work Productivity by 3.5% and the relationship between work discipline and work productivity is 0.186 or 18.6%. And work stress affects productivity by 16.2% and the relationship between work stress and productivity is -0.402 or -40.2%. The results of the coefficient of determination analysis test show that the level of education, work discipline and work stress affect productivity by 40.5% while the remaining 59.5% is influenced by other factors not included in this study.
Influence of Workload, Information Technology Usage, and Work Environment on Employee Performance at Cileunyi District Office, Bandung Regency Rahmat Qodarisman; Rama Chandra Jaya
Dinasti International Journal of Management Science Vol. 7 No. 2 (2025): Dinasti International Journal of Management Science (November - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i2.5961

Abstract

Human resources constitute a critical element in organizational functioning, as one of the primary determinants of an organization's success is the managerial capacity to coordinate all employees, enabling them to contribute effectively to every operational process in pursuit of established goals. Fundamentally, the advancement or even regression of an organization is determined by the quality of its human capital. This study aims to analyze the influence of workload, information technology usage, and work environment on employee performance at the Cileunyi District Office. A quantitative approach employing descriptive and verificative methods was utilized. Data were collected via questionnaires distributed to all 43 employees and analyzed using multiple linear regression with SPSS version 30. Field findings indicate that employee performance at Cileunyi District remains suboptimal, attributable to a workload imbalance relative to staff numbers, uneven employee proficiency and comprehension in utilizing information technology, and a work environment that is no longer adequate. The derived regression equation, Y = 11.058 + 0.903X₁ + 1.050X₂ + 0.317X₃ + e, demonstrates that all three variables exert a positive influence on employee performance, albeit with varying degrees of impact. Specifically, information technology usage and workload show substantially higher coefficients, whereas the work environment exhibits a comparatively lower coefficient. A correlation coefficient (R) of 0.863 indicates a very strong relationship between workload, information technology usage, work environment, and employee performance. Furthermore, the coefficient of determination (R²) reveals that the combined contribution of these three variables accounts for 74.5% of the variance in employee performance, while the remaining 25.5% is influenced by other factors not examined in this study.
Co-Authors Andry Sutio Dadan Abdul Azis Mubarok Mochammad Mukti Ali Monita Suryafni Limbong Nunung Ayu Sofianti Pras Rendi Radzisyah Ferry Rahmat Qodarisman Ridho Riadi Akbar