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All Journal Dinasti International Journal of Education Management and Social Science International Journal of Science and Society (IJSOC)
Rama Chandra Jaya
Universitas Indonesia Membangun, Bandung, Indonesia
Education Materials Science & Nanotechnology Social Sciences

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Analysis of The Effect of Distribution Strategy on Customer Loyalty in FMCG Companies Radzisyah Ferry; Mochammad Mukti Ali; Dadan Abdul Azis Mubarok; Ridho Riadi Akbar; Rama Chandra Jaya
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5410

Abstract

Competition in the Fast Moving Consumer Goods (FMCG) industry requires every company to optimize distribution strategies to maintain customer loyalty. Changing consumer shopping patterns, increasingly critical and demanding easy product access, making distribution effectiveness a crucial factor in creating customer satisfaction and retention. This study analyzes the influence of distribution strategy on customer loyalty in Indonesian FMCG companies using quantitative methods (Structural Equation Modeling or SEM). The sample included 70 FMCG consumer respondents selected through purposive sampling. The results indicate that distribution strategy has a significant positive effect on customer loyalty (β = 0.742; p < 0.001). Product availability has a dominant influence (β = 0.456), followed by distribution service quality (β = 0.398), distribution reach (β = 0.312), and delivery speed (β = 0.287). The research model achieved excellent fit and explained 68.4% of the variation in customer loyalty. These findings provide strategic implications for FMCG companies to optimize distribution through increased product availability, expanded reach, invested in logistics technology, and standardized service quality to maintain customer loyalty.
The Influence of Leadership Style and Work Loyalty on Employee Performance with Organizational Culture as a Moderating Variable at PT Smart Retail Perkasa Andry Sutio; Pras Rendi; Nunung Ayu Sofianti; Rama Chandra Jaya
International Journal of Science and Society Vol 8 No 1 (2026): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v8i1.1622

Abstract

Employee performance tends to improve alongside higher-quality leadership and stronger work loyalty. Positive and significant regression coefficients indicate that both variables are key determinants of performance. A strong organizational culture further reinforces these relationships, highlighting the alignment between leadership practices, employee attitudes, and organizational values in enhancing work outcomes, while also offering practical guidance for retail management. This study aims to examine the influence of leadership style and work loyalty on employee performance, with organizational culture serving as a moderating variable at PT Smart Retail Perkasa. The research employs a causal quantitative approach. Data were collected through questionnaire distribution to employees and analyzed using multiple linear regression and moderation analysis with bootstrapping techniques to statistically verify the relationships among variables. The findings reveal that leadership style has a positive and significant effect on employee performance (t = 2.628; p = 0.009). Similarly, work loyalty demonstrates a positive and significant influence on performance (t = 2.586; p = 0.010). Organizational culture not only directly affects employee performance but also strengthens the effect of leadership style on performance (t = 3.401; p = 0.001) and amplifies the influence of work loyalty on performance (t = 2.760; p = 0.006). These results indicate that employee performance increases when effective leadership and high work loyalty are supported by a strong organizational culture. This study confirms that employee performance is shaped by leadership style and work loyalty, with organizational culture acting as a reinforcing factor. Therefore, improving performance requires the integration of effective leadership, strong employee loyalty, and a cohesive organizational culture.
Co-Authors Andry Sutio Dadan Abdul Azis Mubarok Mochammad Mukti Ali Nunung Ayu Sofianti Pras Rendi Radzisyah Ferry Ridho Riadi Akbar