Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Feedback International Journal of Communication QAULAN Jurnal Komunikasi dan Penyiaran Islam
Desiana
STAIN Mandailing Natal
Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analysis Of Tiktok Video Content In The Incident Of UNP Student Eviction By Residents: A Case Study Of Perceptions And Impacts Desiana
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.9

Abstract

This study aims to analyze video content on TikTok related to incidents of KKN UNP students being expelled by residents and examine their perceptions and impacts in a social context. In this case study, an in-depth review of the video content made by UNP KKN students and residents involved in the incident was carried out. The research method used is video content analysis and a case study approach. Through an analysis of the messages and narration in the video content on TikTok regarding the expulsion incident, it is described and interpreted. The results of this study reveal that the messages in the video content play an important role in shaping the narrative and influencing the people's perspective on the event. This research also found the factors that influence the perception and impact of video content on TikTok as well as understanding of the role of social media in shaping public opinion and its effect on social dynamics, such as people's perception of the video content and its impact through public attitudes.
MENGUNGKAP RAHASIA PODCAST VIRAL (STUDI KASUS PADA PODCAST OBROLAN SEPUTAR ISLAM) Marlina; Desiana
QAULAN : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 1 (2023): QAULAN : JURNAL KOMUNIKASI PENYIARAN ISLAM
Publisher : Department of Islamic Communication and Broadcasting - Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/mw33yx12

Abstract

Keterkenalan sebuah program talkshow yang disiarkan secara langsung melalui kemasan podcast memberikan hal yang lebih menarik pada penonton dan pendengarnya. Podcast merupakan sebuah produk audio yang diunggah dan dapat didengarkan di manapun dan kapanpun. Eksistensi podcast sendiri sudah tidak dapat dicegah. Hal tersebut didukung dengan munculnya podcaster yang berasal dari kalangan artis, influencer, dan public figure. Podcast Obrolan Seputar Islam atau disingkat OASIS merupakan podcast baru yang bertema dakwah Islam untuk kalangan remaja dan dewasa. Beragam jenis podcast menyebabkan satu dan lainnya harus bersaing untuk mendapat pendengar setia dan mengunggah konten yang baik. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode studi kasus. Studi kasus dilakukan pada Podcast OASIS. Hasil penelitian ini adalah podcast Obrolan Seputar Islam memiliki strategi komunikasi yaitu mengedepankan konten yang relate dengan kehidupan menggunakan gaya storytelling, melakukan integrasi dengan media sosial dalam membagikan aktivitas, dan menggunakan teknik word of mouth di lingkungan sekitar. Melalui strategi tersebut, podcast OASIS memiliki pencapaian yaitu memiliki 8 episode dengan 187 kali penayangan di Youtube dan bisa mengikuti kegiatan dari STAIN Mandailing Natal.
BUSINESS COMMUNICATION IN CORPORATE BRANDING ON SOCIAL MEDIA Rizka Ar Rahmah; Desiana
QAULAN : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2023): QAULAN: JURNAL KOMUNIKASI PENYIARAN ISLAM
Publisher : Department of Islamic Communication and Broadcasting - Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/qau.v4i2.1636

Abstract

This qualitative study on Business Communication in Corporate Branding on Social Media explores diverse communication strategies employed by companies to build and maintain their brand identity on various social media platforms. The research, employing a purposive sampling strategy, engages professionals from diverse industries through in-depth semi-structured interviews and content analysis of corporate social media posts. The findings indicate a dynamic spectrum of communication approaches, including promotional content, interactive campaigns, and informative posts. Challenges in maintaining consistency across platforms emerge, emphasizing the need for adaptable strategies. Visual elements play a significant role, with images and videos serving as powerful tools for conveying brand messages. Crisis management on social media is identified as a crucial aspect, prompting the need for proactive strategies during crises. Employee advocacy programs prove instrumental in amplifying brand messages, contributing to a more authentic brand image. Positive consumer perceptions and loyalty are linked to engaging content and transparent communication. Cultural nuances in communication strategies and the identification of long-term trends and shifts underscore the importance of adaptive and culturally sensitive approaches. These findings provide valuable insights for businesses navigating the dynamic landscape of social media branding, offering practical implications for optimizing communication strategies and fostering positive corporate brand images.
Co-Authors Marlina Rizka Ar Rahmah