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Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Usaha Cafe & Resto Tomyam 59 di Sipolu-Polu Kecamatan Panyabungan Kabupaten Mandailing Natal Mutiah Pulungan; Rizka Ar Rahmah; Sari Fitri
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 5 (2024): September: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.486

The aim of this research is to determine the influence of business location on purchasing decisions at Tomyam 59 Cafe & Resto. To achieve this aim, research was conducted using samples from 99 Tomyam 59 consumers using the purposive sampling method. Data collection techniques using observation, documentation and questionnaires. Data analysis methods are validity, reliability, normality, heteroscedasticity, simple linear regression, hypothesis testing, namely the t test and R square test. All tests were carried out using the SPSS Version 21 program. The results of this research show that there is an influence of business location on purchasing decisions in Sipolu-polu, Panyabungan District, Mandailing Natal Regency. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.676 and R Square = 0.457 means that the business location is able to explain the dependent variable or consumer buyer decision of 0.457 × 100% = 45.7 % while another 54.3% is explained by other variables. Based on the research results, it can be concluded that business location has a positive and significant effect on purchasing decisions with a value of tcount < ttable or tcount > ttable (9.030 < 1.664 or 9.030 > 1.664). And business location has a strong relationship with purchasing decisions of 0.680.

Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Usaha Cafe & Resto Tomyam 59 di Sipolu-Polu Kecamatan Panyabungan Kabupaten Mandailing Natal Mutiah Pulungan; Rizka Ar Rahmah; Sari Fitri
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 5 (2024): September: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.486

The aim of this research is to determine the influence of business location on purchasing decisions at Tomyam 59 Cafe & Resto. To achieve this aim, research was conducted using samples from 99 Tomyam 59 consumers using the purposive sampling method. Data collection techniques using observation, documentation and questionnaires. Data analysis methods are validity, reliability, normality, heteroscedasticity, simple linear regression, hypothesis testing, namely the t test and R square test. All tests were carried out using the SPSS Version 21 program. The results of this research show that there is an influence of business location on purchasing decisions in Sipolu-polu, Panyabungan District, Mandailing Natal Regency. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.676 and R Square = 0.457 means that the business location is able to explain the dependent variable or consumer buyer decision of 0.457 × 100% = 45.7 % while another 54.3% is explained by other variables. Based on the research results, it can be concluded that business location has a positive and significant effect on purchasing decisions with a value of tcount < ttable or tcount > ttable (9.030 < 1.664 or 9.030 > 1.664). And business location has a strong relationship with purchasing decisions of 0.680.

Pengaruh Fasilitas terhadap Kepuasan Pelanggan pada Usaha Pondok Parsotoan Sidojadi 2 Panyabungan Kabupaten Mandailing Natal Ahmad Siddiq Pulungan; Andy Hakim; Rizka Ar Rahmah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1657

The Effect of Facilities on Customer Satisfaction at Pondok Parsotoan Sidojadi 2, Panyabungan, Mandailing Natal Regency.”This study examines the effect of facilities on customer satisfaction at Pondok Parsotoan Sidojadi 2, Panyabungan. Facilities include infrastructure, amenities, and conveniences that support business operations, while customer satisfaction refers to the feelings of pleasure or disappointment experienced by customers based on the comparison between their expectations and actual experiences with products or services. The research problems involve inadequate facilities, such as the absence of Wi-Fi and a children’s playground, a small prayer room, limited parking space, narrow stairs, and less aesthetic décor, which reduce customer satisfaction. This study uses a quantitative method with data collected through observation and questionnaires from 96 respondents. Data analysis was conducted using SPSS 25.0, including validity, reliability, normality, heteroscedasticity, simple linear regression, t-test, determination test, and correlation analysis. The t-test results show thitung = 28.981 > ttable = 1.661, indicating that facilities have a positive and significant effect on customer satisfaction. The R Square value of 0.899 (89.9%) and R of 0.948 demonstrate a very strong relationship.

PENGARUH SOFT SKILL DAN MOTIVASI KERJA TERHADAP KESIAPAN KERJA(Studi Pada Mahasiswa Prodi Manajemen Bisnis Syariah STAIN Mandailing Natal) Niwana Pulungan; Sari Fitri; Rizka Ar Rahmah
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 4 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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This research aims to determine the influence of soft skills and work motivation on work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students. This research uses a quantitative approach and the population in this study are active students of the Sharia Business Management study program, STAIN Mandailing Natal, class of 2020, where the sample was 41 respondents with a sampling technique using Saturated Sampling with Likert scale measurements. The results of this research show that Soft Skill influence the work readiness STAIN Mandailing Natal Sharia Business Management Study Program Students with a tvalue of 2,911 > ttable 1,686 and a significance value of 0,006 < 0,05 and work motivation also influence the work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students with a tvalue of 4,691 > ttable 1,686 and a significance value of 0,000 < 0,05, and there is an influence of soft skills and work motivation on work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students with a Fvalue of 27,210 > Ftable 3,24 and a Significance value of 0,000< 0,05. The coefficient of determination (R2) is 0,589, which means soft skill and work motivation simultaneously influence work readiness by 58.9%.

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA CAHAYA RESTO & CAFÉ DI KECAMATAN PANYABUNGAN KOTAKABUPATEN MANDAILING NATAL Riski khairani; Vebri Sugiharto; Rizka Ar Rahmah
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 2 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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This research aims to determine the influence of product quality on consumer purchasing decisions at Cahaya Resto & Café in Panyabungan District, Mandailing Natal Regency. In the culinary business, food quality in terms of taste and presentation is a very important factor. Food quality such as taste and appearance aspects reflect the company's success in the eyes of consumers. The quality of the product being marketed is the core of consumer assessment of the product purchased in order to obtain maximum benefit value. For manufacturers, good product quality means that the product is in demand by consumers so that it produces profits both in terms of sales and company image. Purchasing decisions by a consumer involve considerations to determine whether or not it is appropriate to purchase a product by going through various alternative product choices that best suit the desired needs. This research aims to determine the influence of product quality on purchasing decisions at Cahaya Resto & Café. This research uses quantitative research methods with a sample size of 100 Cahaya Resto & Cafe consumers with a sampling technique using random sampling technique using the Lemeshow formula. The data collection technique uses a Likert scale questionnaire. The data analysis technique uses simple linear regression using the SPSS Version 22 program consisting of validity and reliability tests, classical assumption tests (normality tests), hypothesis tests (partial tests and coefficient of determination tests). The research results show that product quality (X) influences purchasing decisions (Y) with a calculated t value of 8.726 > 1.66055 (thitung > ttable) with a significance of 0.000 < 0.05 so that Ha is accepted. Then the results of the coefficient of determination test obtained an R Square value of 0.437 which shows that the ability of product quality (X) in explaining purchasing decisions is 43.7% while 56.3% is explained by other factors that are outside the model and cannot be detected in the research.

PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH(Studi Kasus Pada Grosir Kosmetik Sinar Fajar di Kecamatan Panyabungan Kabupaten Mandailing Natal) Siti Khodijah; Rizka Ar Rahmah; Andy Hakim
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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The aim of the research is to determine the significant influence of the halal label on purchasing decisions for Wardah cosmetic products at Sinar Fajar Wholesale. The type of research is a purposive quantitative approach. The research population is Sinar Fajar Muslim consumers who use Wardah cosmetics. Sampling used the Non-Probability sampling method with Purposive Sampling technique. The aim of this research is to determine the influence of the halal label on purchasing decisions for Wardah cosmetics. This research is useful for researchers, society and future researchers. The type of research used in this thesis is quantitative descriptive. This research involved a sample of 100 respondents. Validity was tested using factor analysis, validity test, reliability test, scatterplot test, T test, coefficient of determination test using Cronbach's Alpa and data normality test using P-plot. The data analysis technique uses simple linear regression with the SPSS Version 21 program. The halal label variable (X) influences the purchasing decision variable (Y) of Wardah cosmetics with a significant t value of 0.000 which is smaller than 0.05, an R value of 0.774, and an R square value of 0.599, meaning that the halal label is able to explain the dependent variable or purchasing decision by 0.599 x 100% = 59.9 percent while the other 42.6 percent is explained by the lan variable. Based on the research results, it can be concluded that the influence of the halal label has a significant influence on purchasing decisions for Wardah cosmetics. With a value of tcount < ttable or tcount > ttable (12.111 < 1.66055 or 12.111 > 1.66055) and the halal label has a strong relationship with purchasing decisions of 0.59.9.

PERBANKAN SYARIAH DALAM PERSPEKTIF DIGITALISASI (TRANSFORMASI, PRODUK DAN TEKNOLOGI) Eni Haryani Bahri; Rizka Ar Rahmah; Satria Darma
HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 13 │ No. 1 │ 2026
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v0i0.29719

Digital transformation presents opportunities and challenges for the business and financial industries. Islamic banking is expected to accelerate the development of digital technology. This study aims to determine how Islamic banking maintains Sharia principles while adapting to technological dynamics in the context of digitalization. The research method applied in this study is a descriptive analytical method utilizing secondary data. The reason for this is to examine issues in the social, economic, or policy fields, as it uses data that has been previously collected and published, thereby saving time and costs. The results of the study show that by issuing Financial Services Authority Regulation (POJK) No. 77/POJK.01/2016 on information technology-based money lending services, Bank Indonesia and the Financial Services Authority have established clear and firm provisions that protect the interests of the public, both as lenders and borrowers. Bank Indonesia then issued Governor Board Regulation No. 19/14/PADG/2017 on Financial Technology (Regulatory Sandbox) as a limited testing area that is safe from a regulatory perspective. Testing of financial technology providers along with their goods, services, technology, and/or business plans is known as a limited testing area.

The Impact of Financial Management Practices on Firm Performance: A Study of the Manufacturing Sector in Indonesia Rizka Ar Rahmah; Fred Ojochide Peter
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.2

This study aims to examine the impact of financial management practices on the performance of firms operating in the manufacturing sector in Indonesia. In this study, we collected data from a number of manufacturing companies in Indonesia and analyzed the relationship between financial management practices and key performance indicators such as profitability, liquidity, and solvency. The findings of this study indicate that effective financial management practices have a positive impact on the performance of companies in the manufacturing sector in Indonesia. Disciplined and measurable budgeting practices have been shown to significantly contribute to increased profitability. Careful and regular financial analysis also helps companies identify performance trends, measure operational efficiency, and make better decisions. Furthermore, efficient working capital management practices have a positive impact on the liquidity of companies. Companies that are able to manage inventory effectively and implement prudent credit policies tend to have healthy cash flow and avoid liquidity problems. Additionally, making smart investment decisions based on thorough analysis also contributes to improved solvency. Companies that carefully consider risks and potential returns in investment decision-making have a healthier capital structure and are better able to meet their financial obligations. The findings provide a better understanding of the importance of effective financial management practices in enhancing the performance of companies in the manufacturing sector in Indonesia.

An Analysis of POAC Management Functions in Local Agro-Industry in Mandailing Natal: An Islamic Managerial Ethics Perspective Muhammad Ardiansyah; Rizka Ar Rahmah
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 3 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i3.2365

Background: This study examines the implementation of the POAC (Planning, Organizing, Actuating, and Controlling) management framework within a rural rice milling enterprise in Mandailing Natal, a predominantly Muslim regency, and interprets the findings through the lens of Islamic managerial ethics. Method: Using a single-case qualitative design, data were collected through in-depth interviews with the owner-manager and workers, direct observation, and document review. Analysis proceeded in two coding cycles: thematic coding aligned with the four POAC functions, followed by interpretive coding against Islamic ethical constructs derived from maqashid al-shariah. Results: All POAC components are present but operate in an informal, experience-based, and highly centralized manner. Planning is seasonal and intuitive, organizing relies on relational coordination without formal structure, actuating is conducted through participatory supervision, and controlling remains reactive and observational rather than system-driven. Islamic values are enacted personally rather than institutionally: amanah legitimises authority exercised without contract, adl secures fairness without written entitlement, tawazun and ihsan sustain the balance between commercial and communal obligation, while hisbah operates only as the owner's self-accounting and the prohibition of israf remains a moral disposition unsupported by loss measurement. Conclusion: Managerial integration is embedded in the owner's tacit knowledge and direct authority rather than in institutionalized procedures or performance metrics. The study advances the concept of ethically embedded POAC: Islamic values substitute for formal systems at micro scale, enabling operational flexibility and short-term stability while simultaneously constraining delegation, organizational learning, and scalability. Because ethics residing in a person can be neither audited, claimed, nor inherited, formalization is reframed not as an external imposition upon Islamic values but as the condition of their organizational durability. The study proposes a graduated, shariah-consistent institutionalization pathway beginning with the measurement of milling loss, thereby linking micro-level managerial dynamics with broader agro-industrial development discourse.

BUSINESS COMMUNICATION IN CORPORATE BRANDING ON SOCIAL MEDIA Rizka Ar Rahmah; Desiana
QAULAN : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2023): QAULAN: JURNAL KOMUNIKASI PENYIARAN ISLAM
Publisher : Department of Islamic Communication and Broadcasting - Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/qau.v4i2.1636

This qualitative study on Business Communication in Corporate Branding on Social Media explores diverse communication strategies employed by companies to build and maintain their brand identity on various social media platforms. The research, employing a purposive sampling strategy, engages professionals from diverse industries through in-depth semi-structured interviews and content analysis of corporate social media posts. The findings indicate a dynamic spectrum of communication approaches, including promotional content, interactive campaigns, and informative posts. Challenges in maintaining consistency across platforms emerge, emphasizing the need for adaptable strategies. Visual elements play a significant role, with images and videos serving as powerful tools for conveying brand messages. Crisis management on social media is identified as a crucial aspect, prompting the need for proactive strategies during crises. Employee advocacy programs prove instrumental in amplifying brand messages, contributing to a more authentic brand image. Positive consumer perceptions and loyalty are linked to engaging content and transparent communication. Cultural nuances in communication strategies and the identification of long-term trends and shifts underscore the importance of adaptive and culturally sensitive approaches. These findings provide valuable insights for businesses navigating the dynamic landscape of social media branding, offering practical implications for optimizing communication strategies and fostering positive corporate brand images.

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