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Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Usaha Cafe & Resto Tomyam 59 di Sipolu-Polu Kecamatan Panyabungan Kabupaten Mandailing Natal Mutiah Pulungan; Rizka Ar Rahmah; Sari Fitri
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 5 (2024): September: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.486

Abstract

The aim of this research is to determine the influence of business location on purchasing decisions at Tomyam 59 Cafe & Resto. To achieve this aim, research was conducted using samples from 99 Tomyam 59 consumers using the purposive sampling method. Data collection techniques using observation, documentation and questionnaires. Data analysis methods are validity, reliability, normality, heteroscedasticity, simple linear regression, hypothesis testing, namely the t test and R square test. All tests were carried out using the SPSS Version 21 program. The results of this research show that there is an influence of business location on purchasing decisions in Sipolu-polu, Panyabungan District, Mandailing Natal Regency. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.676 and R Square = 0.457 means that the business location is able to explain the dependent variable or consumer buyer decision of 0.457 × 100% = 45.7 % while another 54.3% is explained by other variables. Based on the research results, it can be concluded that business location has a positive and significant effect on purchasing decisions with a value of tcount < ttable or tcount > ttable (9.030 < 1.664 or 9.030 > 1.664). And business location has a strong relationship with purchasing decisions of 0.680.
Pengaruh Fasilitas terhadap Kepuasan Pelanggan pada Usaha Pondok Parsotoan Sidojadi 2 Panyabungan Kabupaten Mandailing Natal Ahmad Siddiq Pulungan; Andy Hakim; Rizka Ar Rahmah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1657

Abstract

The Effect of Facilities on Customer Satisfaction at Pondok Parsotoan Sidojadi 2, Panyabungan, Mandailing Natal Regency.”This study examines the effect of facilities on customer satisfaction at Pondok Parsotoan Sidojadi 2, Panyabungan. Facilities include infrastructure, amenities, and conveniences that support business operations, while customer satisfaction refers to the feelings of pleasure or disappointment experienced by customers based on the comparison between their expectations and actual experiences with products or services. The research problems involve inadequate facilities, such as the absence of Wi-Fi and a children’s playground, a small prayer room, limited parking space, narrow stairs, and less aesthetic décor, which reduce customer satisfaction. This study uses a quantitative method with data collected through observation and questionnaires from 96 respondents. Data analysis was conducted using SPSS 25.0, including validity, reliability, normality, heteroscedasticity, simple linear regression, t-test, determination test, and correlation analysis. The t-test results show thitung = 28.981 > ttable = 1.661, indicating that facilities have a positive and significant effect on customer satisfaction. The R Square value of 0.899 (89.9%) and R of 0.948 demonstrate a very strong relationship.  
The Impact of Financial Management Practices on Firm Performance: A Study of the Manufacturing Sector in Indonesia Rizka Ar Rahmah; Fred Ojochide Peter
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.2

Abstract

This study aims to examine the impact of financial management practices on the performance of firms operating in the manufacturing sector in Indonesia. In this study, we collected data from a number of manufacturing companies in Indonesia and analyzed the relationship between financial management practices and key performance indicators such as profitability, liquidity, and solvency. The findings of this study indicate that effective financial management practices have a positive impact on the performance of companies in the manufacturing sector in Indonesia. Disciplined and measurable budgeting practices have been shown to significantly contribute to increased profitability. Careful and regular financial analysis also helps companies identify performance trends, measure operational efficiency, and make better decisions. Furthermore, efficient working capital management practices have a positive impact on the liquidity of companies. Companies that are able to manage inventory effectively and implement prudent credit policies tend to have healthy cash flow and avoid liquidity problems. Additionally, making smart investment decisions based on thorough analysis also contributes to improved solvency. Companies that carefully consider risks and potential returns in investment decision-making have a healthier capital structure and are better able to meet their financial obligations. The findings provide a better understanding of the importance of effective financial management practices in enhancing the performance of companies in the manufacturing sector in Indonesia.