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All Journal Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen
Satriawan
Sekolah Tinggi Ilmu Ekonomi AMM
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Digital Marketing, Brand Image Dan Influencer Marketing Pada Keputusan Pembelian Scarlett Whitening Di Shopee Nurul Nanda Sadevia; Ida Bagus Eka Artika; Satriawan
Kredibel: Jurnal Ilmiah Manajemen Vol. 1 No. 2 (2023): Vol. 1, No. 2, Oktober 2023
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to determine the significance of the simultaneous and partial influence of digital marketing, brand image, and influencer marketing variables on the purchase decision of Scralett Whitening at Shopee, as well as to determine the variables that have a dominant influence. The data collection technique used a questionnaire, and the data analysis used multiple linear regression analysis. The results of the study obtained multiple linear regression equations showing (Y = 0.011 + 0.444X1 + 0.313X2 + 0.166X3 + e) ​​it can be concluded that partially, digital marketing and brand image variables have a positive and significant effect on purchasing decisions on Scarlett Whitening products at Shopee while the influencer marketing variable has no significant effect on the decision to purchase Scarlett Whitening products at Shopee. Simultaneously, digital marketing, brand image and influencer marketing variables have a positive and significant effect on purchasing decisions for Scarlett Whitening products at Shopee. Based on the results of this study, it shows that people who use Scarlett Whitening products are not influenced by influencer marketing but look at digital marketing and brand image. So company management should always maintain digital marketing and brand image to increase consumer interest in using Scarlett Whitening products.
Pengembangan Usaha Kerupuk Ibu Hamidah di Dusun Lekong Dendek Desa Dasan Tereng Kecamatan Narmada, Kabupaten Lombok Barat Baiq Ertin Helmida; Baiq Kisnawati; Lalu Mimbar; Satriawan; Faizatul Fajariah; Gina Septiani Putri; Aliya Azimatu Zahra; Baiq Deria Ayuning Fatika
Valid Jurnal Pengabdian Vol. 4 No. 2 (2026): Vol. 4 No. 2 Juli 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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This community service activity was conducted in Lekong Dendek Dusun, Dasan Tereng Desa, Narmada Kecamatan. The objectives of the activity were to: 1) enhance the motivation and entrepreneurial mindset of business owners, fostering a business development orientation; 2) improve business management capabilities through the implementation of better management practices; and 3) upgrade the quality of product packaging and labeling to increase value-added and market competitiveness. The implementation methods employed included outreach sessions, training, demonstrations, hands-on practice, and mentoring. Monitoring and evaluation were conducted to assess the extent to which the partners implemented the provided material. The program results were as follows: 1) an increase in motivation and entrepreneurial mindset among business owners; 2) improved business management skills, particularly regarding the importance of simple bookkeeping, separating business and personal finances, calculating production costs, and determining selling prices; 3) enhanced packaging and label quality, resulting in a more attractive and informative appearance for the *kerupuk* (cracker) products, along with clearer product identity; 4) the participatory approach combining outreach, training, and mentoring—proved effective in increasing partners' knowledge and skills while fostering behavioral changes in business management; and 5) the service activity provided tangible benefits to the partners, serving as an initial step toward professionalizing business management and strengthening the competitiveness of MSMEs in Dasan Tereng Desa.
Sosialisasi Digitalisasi Sebagai Pendorong Peningkatan Pelayanan Publik Dan Inovasi Bisnis UMKM Di Desa Dasan Tereng Baiq Ertin Helmida; Baiq Kisnawati; Lalu Mimbar; Satriawan; Faizatul Fajariah; Rizaldi Gilang Ramadan; Ahmad Hasbullah
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Community Service activities in the form of outreach are a strategic step to encourage the use of digitalization in public services and MSME innovation in Dasan Tereng Village. The objectives of this activity are as follows: 1) To increase the understanding of village officials in utilizing digital technology for public services and the optimal use of other social media; 2) To increase the understanding of MSMEs in utilizing digital technology for business activities and encourage MSME business innovation through online marketing; 3) To encourage collaboration between universities, village governments, and business actors in implementing digitalization programs at the local level. The method used was preparation, namely conducting surveys, identifying problems, implementing activities, and finally, evaluating them. The results of this activity were: 1) Increased understanding of village officials in utilizing digital technology for public services (e.g., online administration, village websites, and service applications) and the optimal use of other social media; 2) Increased understanding of MSMEs in utilizing digital technology for business activities (e-commerce and other business applications) and encouraged MSME business innovation through online marketing (internet and digital technology); 3) Establishing a sustainable partnership between STIE AMM, village government, and MSME actors in developing the digital economy.
Pengaruh Kualitas Pelayanan, Harga Dan Experience Marketing Terhadap Minat Beli Ulang Pada Kedai Goli Bima Denti Eka Wahyuningsih; Yusi Faizathun Octavia; Satriawan
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 4 (2026): Vol. 5 No. 4 April 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the influence of service quality, price and marketing experience at Kedai Goli Bima. The population in this research is all customers the number of which is not known for certain. Samples were taken using purposive sampling. The data collection technique used was a questionnaire involving 40 respondents who made purchases within the last 2 months. The data analysis technique used is a multiple linear regression analysis technique with the results Y = 171.952 + -0.146X1 + 0.187X2 + 0.475X3 calculated using the SPSS 27 program. Based on the results of the multiple linear regression test it can be concluded that the constant value is 171.952, which means if not there is a change in the variables of service quality, price and Marketing Experience (the values of X1, X2, and X3 are 0). So, repurchase interest at Kedai Goli Bima is 171,952 units. The results of this research also show that the t-test (partial) states that the service quality variable is not significant, the price variable has a positive is not significant, the experience marketing variable has a positive and significant effect. Based on the F test (simultaneous), it states that the variables of service quality, price and Marketing Experience have a simultaneous influence on repurchase interest and the beta test shows that the variables have a dominant influence on repurchase interest in shops. Goli Bima is an experience marketing variable.
Co-Authors Ahmad Hasbullah Aliya Azimatu Zahra Baiq Deria Ayuning Fatika Baiq Ertin Helmida Denti Eka Wahyuningsih Faizatul Fajariah Gina Septiani Putri IDA BAGUS EKA ARTIKA Kisnawati, Baiq Lalu Mimbar Nurul Nanda Sadevia Rizaldi Gilang Ramadan Yusi Faizathun Octavia