Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Bryan Johar Ilham Alam
Universitas Pembangunan Nasional "Veteran" East Java
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Experiential Marketing and Promotion on Repurchase Intention of Starbucks in Surabaya Bryan Johar Ilham Alam; Sugeng Purwanto
East Asian Journal of Multidisciplinary Research Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i11.6727

Abstract

This research aims to analyze the influence of Experiential Marketing and Promotion on Repurchase Interest in Starbucks products in Surabaya. The method that applied in this research is a quantitative approach using the accidental sampling technique. The research sample is consisted of 104 respondents who had purchased Starbucks products. The data for this research was collected through filling out questionnaires distributed to visitors. Data analysis uses the Partial Least Square (PLS) model. The findings of this research indicate that Experiential Marketing and Promotion have a significant influence on Repurchase Intention among Starbucks customers in Surabaya.
Co-Authors Sugeng Purwanto