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All Journal Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) JURNAL SeMaRaK Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Disrupsi Bisnis Forum Bisnis dan Kewirausahaan KARYA: Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Jurnal Abdimas Indonesia

Sugeng Purwanto

Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur

Author-ID : 2736513

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Ulang “Slai O’lai” Dini Nur Sofya; Sugeng Purwanto
Jurnal Disrupsi Bisnis Vol 4, No 6 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i6.12445

Penelitian ini bertujuan untuk mengidentifikasi bagaimana pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang merek Slai O’lai pada warga Kabupaten dan Kota Kediri. Penelitian ini berjenis explanatory research, yaitu penelitian yang menjelaskan dan menunjukkan keterkaitan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian ini bersifat kuantitatif dengan mengambil sampel sejumlah 110 responden dan menyebarkan kuesioner di Kabupaten dan Kota Kediri dengan bantuan Google Forms. Teknik pengumpulan sampel memakai non-probability sampling dengan metode convenience sampling. Sampel terdiri atas responden yang berdomisili di Kabupaten dan Kota Kediri, berusia minimal 17 tahun, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang diambil dari responden adalah data primer serta data sekunder. Teknik analisis yang dipakai di dalam penelitian ini menggunakan Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil olah data dari penelitian ini dapat ditarik kesimpulan bahwa keputusan pembelian ulang biskuit sandwich Slai O’lai dipengaruhi secara positif dan signifikan oleh variabel citra merek dan kualitas produk. Kata Kunci: Citra Merek; Kualitas Produk; Pembelian Ulang

Pengaruh Persepsi Harga Dan Promosi Terhadap Minat Beli Smartphone Samsung (Studi Pada Mahasiswa Di Kota Surabaya) Hiras Hutapea; Sugeng Purwanto
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN - SINTA 4 Vol 11 No 2 (2022): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v11i2.2232

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi harga dan promosi terhadap minat beli. Penelitian ini dilaksanakan terhadap mahasiswa di kota Surabaya. Besaran sampel yang diambil sejumlah 99 responden, melalui metode purposive sampling. Pengumpulan data dilaksanakan melelui penyebaran kuesioner pada sampel yaitu mahasiswa yang mengenal dan pernah melihat iklan smartphone Samsung. Teknik analisis yang dipilih yakni dengan aplikasi partial least squares (PLS). Berdasarkan hasil analisis ditemukan bahwa: 1) persepsi harga berpengaruh positif dan signifikan terhadap minat beli. 2) promosi berpengaruh positif dan signifikan terhadap minat beli. Agar perusahan Samsung dapat meningkatkan minat beli konsumen maka disarankan agar memberi harga dan kualitas yang sesuai serta meningkatkan promosi supaya calon konsumen lebih mengenal dan meningkatkan minat beli.

Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Sugeng Purwanto; Sri Hartini; Gancar Candra Premananto
Journal of Accounting and Strategic Finance Vol 3 No 1 (2020): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.

Analisis Pengaruh Kualitas Produk Kopi dan Experiential Marketing Terhadap Brand Image 45 Graha Coffee Shop Sidoarjo Ludy Roosandianto; Sugeng Purwanto
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 6 No 2 (2021): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Penelitian yang dilakukan ini bertujuan untuk mengetahui pengaruh dari Kualitas Produk minuman Kopi Dan Experiential Marketing terhadap Brand Image 45 Graha Coffee Shop yang berlokasi di Sidoarjo. Jumlah sampel yang diambil sebanyak 115 responden dengan metode pengambilan sampling menggunakan Non-Probability Sampling, Penentuan sampel yang digunakan dalam penelitian ini yaitu dengan metode purposive sampling dengan beberapa kriteria yang ditentukan. Pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuesioner yang diberikan kepada responden yaitu konsumen yang berkunjung dan menikmati minuman kopi di 45 Graha Coffee Shop. Teknik analisis yang digunakan yaitu Uji Validitas, Uji Reabilitas dan Uji Hipotesis dengan menggunakan aplikasi Partial least squares (PLS). Berdasarkan dari hasil penelitian yang dilakukan dapat disimpulkan bahwa secara signifikan yaitu: Variabel 1) Kualitas Produk (X1) memiliki pengaruh positif terhadap Variabel Brand Image (Y). 2) Variabel Experiential Marketing (X2) memiliki pengaruh positif terhadap Variabel Brand Image (Y) pada 45 Graha Coffee Shop yang berlokasi di Sidoarjo.

Analisis Karakteristik Kolektor dan Proses Pembelian Batu Akik dengan Pendekatan Leisure Study Sugeng Purwanto
Jurnal Maksipreneur Vol 7, No 1 (2017)
Publisher : Universitas Proklamasi 45 Yogyakarta

The phenomenon of agate collectors into social behavior occurs in Indonesia, it is part of marketing in particular the purchase behavior of agate. This study aims to examine the findings about the characteristics of collectors with leisure study and how the purchasing process of agate in a qualitative research by case study method. The study is based on the concept of using four characteristics offered by Lee and Trace, namely casual collector, serious collector, social collector, and unique collector. Each characteristic will be analyzed in the pattern of social behavior in collecting agate, and how their behavior in the purchasing process of each character, represented by six informants selected through the selection of snowball samples. The results of the analysis show that the four characteristics of collectors have similar behavior in the buying process and to the perception of the aggregate value of the agile collection they seek, but the most important in the data finding is that collectors are part of different target markets than the general consumer.

ANALISIS PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP IMPULSIF BUYING PADA RAMAYANA LAWU PLAZA MADIUN Irfan Iman Akbar Saputra; Sugeng Purwanto
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 8, No 4 (2021): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v8i4.2021.620-627

PenelitianfinifbertujuanfuntukfmengetahuifpengaruhfPricefDiscount, Store Atmosphere terhadap Impulsif Buying. Penelitian ini dilakukan di Ramayana Lawu Plaza Madiun. Jumlahfsampelfyangfdiambilfsebanyak 105fresponden, dengan metode purposive sampling. Pengumpulanfdatafdilakukanfmelaluifpenyebaranfkuesioner dengan sampel yaitu konsumen yang pernah membeli barang baik secara keseluruhan atau sebagian dengan tidakfterencanafdifRamayana Lawu Plaza Madiun. Teknikfanalisisfyangfdigunakanfyaitu menggunakan aplikasi Partial least squares (PLS). Berdasarkan hasil analisis ditemukan bahwa: 1) Price discount berpengaruh signifikan terhadap impulsif buying. 2) Store atmosphere berpengaruh signifikan terhadap impulsif buying. Agar calon konsumen dapat melakukan impulsif buying, Ramayana Lawu Plaza Madiun disarankan memberikan penawaran mengenai price discount (potongan harga) yang menarik dengan beberapa metode price discount dan mengoptimalkan store armosphere yang diciptakan gerai sesuai dengan event harian.

Pengaruh Social Media Marketing dan Brand Awareness Terhadap Keputusan Pembelian Pada Cafe Pitstop Gresik Reynaldi Rizal Giovani; Sugeng Purwanto
REVITALISASI : Jurnal Ilmu Manajemen Vol 11 No 1 (2022): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v11i1.2410

We want to shed light on how social media marketing and brand awareness influence consumers' purchase choices. “This study employs a quantitative and descriptive methodology. Customers of Cafe Pitstop Gresik make up the bulk of the study's sample. A sample of Cafe Pitstop Gresik customers who are at least 17 years of age, have social media accounts, and know Cafe Pitstop Gresik via social media is included in this research. Purposive sampling was utilized to gather the data, and 91 people took part in the survey. These values are above the necessary value of 0.70, which means that the study findings may be considered trustworthy. The composite reliability test yielded values for each variable of social media marketing (X1) 0, 902, brand awareness (X2) 0, 874, and purchase choices (X3) 0, 902. A quantitative descriptive research design, descriptive statistics and PLS analysis are all used in this study. According to the findings, social media marketing has a favorable and considerable impact on the purchase choices of customers. Brand awareness has a considerable impact on consumers' purchase choices, according to this study.”

Pengaruh Kualitas Produk Dan Presepsi Harga Terhadap Minat Beli Ulang Iphone Pada Mahasiswa Generazi Z Gilang Izdihar; Sugeng Purwanto
JURNAL SeMaRaK Vol 5, No 2 (2022): Jurnal Semarak
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/smk.v5i2.21413

Tujuan pada riset ini ialah guna melihat pengaruh Kualitas produk dan Persepsi Harga terhadap Minat Beli Ulang Iphone pada Generasi Z. mahasiswa generasi z yang berusia 20-23 tahun. Metode yang diterapkan ketika mengambil sampel ialah non probability sampling, yakni sampel yang sudah peneliti pilih sesuai dengan kriteria yang telah peneliti tetapkan. Sampel pada riset ini ialah sejumlah 75 responden. Namun Teknik yang diterapkan pada analisis data ialah partial least square (PLS). Riset ini menunjukkan hasil bahwa Kualitas Produk memberikan pengaruh terhadap Minat Beli Ulang. Hasil penelitian menunjukkan Persepsi Harga memberikan pengaruh terhadap Minat Beli Ulang tetapi tidak sebesar pengaruh variabel Kualitas Produk.

Pengaruh Keamanan dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Lazada Wildan Jamil; Sugeng Purwanto
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.616

Online shopping is becoming a trend in today's modern era, one of which is the Lazada marketplace. Lazada is one of the leading marketplaces in Indonesia. However, in recent years Lazada has been displaced by its competitors. This study had a puurpose to determine the that security and online customer reviews affected the customers of Lazada Marketplace purchasing decisions. Sampling technique used is non-probability sampling using smartPLS as an analytical tool. Data obtained from questionnaires distributed via google form with a total sample of 96 respondents. The results of this study indicate that security and online customer reviews affects purchasing decisions on the Lazada marketplace.

Pengaruh Brand Image dan Electronic Word Of Mouth (e-WOM) terhadap Minat Beli Jasa Wedding Organizer Mahar Agung Surabaya Reza Dwi Firmansyah; Sugeng Purwanto
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.527

The use of wedding organizer services in Surabaya is increasingly varied every day. This aims to help organize weddings desired by consumers, thus making the competition between several wedding organizers in Surabaya more competitive. The various prices offered by wedding organizer services make their marketing affect consumers' buying interest. The results of the research are intended to determine the buying interest in wedding organizer services Mahar Agung Surabaya through the influence of Brand Image and Electronic Word Of Mouth (e-WOM). Through quantitative methods, data collection is carried out through survey results, to be analyzed through Partial Least Square (PLS) software. So that the findings from the study concluded that there was a positive influence of Brand Image and Electronic Word Of Mouth on Buying Interest.

Co-Authors Akhmad Farhan Nordianto Aurelia Salsabila Bryan Johar Ilham Alam Bunga Indah Cahyani Daisy Marthina Rosyanti Dhani Ichsanuddin Nur Dhea Nofa Lestiyani Dini Nur Sofya Dyah Ayu Sekar Dinny Eka Putri Rahmawati Gancar Candra Premananto Gilang Izdihar Hikmah Saptya Ningrum Hilman Syahmi Taris Hiras Hutapea Irfan Iman Akbar Saputra Izaak, Wilma Cordelia Lucyana Mirah Dyas Ludy Roosandianto M. Sabilal Ali Efendi Muhammad Harun Alrasyid Muhammad Tapus Revaldo Nadhiya Hana Aushafina Natasye Wulan Meilina Novi Rahma Wati Nur Habibah Dwi Astuti Reynaldi Rizal Giovani Reza Dwi Firmansyah Rias Wiranda Putri Kusnul Aprilia Risma Amalia Sari Sri Hartini Terry Terentya Wildan Jamil Yunita Rosiana

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