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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Ahmad Prawira Dhahiyat
Vocational Marine Tourism, University Padjadjaran
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Development Strategy of Madasari Beach Marine Tourism, Pangandaran Regency, Indonesia Donny Juliandri Prihadi; Shafira Bilqis Annida; Fanny Kristiadhi; Ahmad Prawira Dhahiyat; Nur Sakinah Junirahma
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7954

Abstract

Madasari Beach has an advantage with its beautiful natural panorama. Madasari Beach is a marine tourism that was only developed in 2018 and is relatively new. So, it is necessary to develop marine tourism on Madasari Beach. This study aims to identify and determine the potential on Madasari Beach. The method used in this study is the SWOT method analyzing the internal and external factors of marine tourism on Madasari Beach through the IFAS and EFAS matrix, SWOT Diagram, and SWOT Analysis Table. The results indicate that marine tourism on Madasari Beach supports aggressive strategies where there are 9 alternative strategies in the development of marine tourism on Madasari Beach.
Co-Authors Donny Juliandri Prihadi Fanny Kristiadhi Nur Sakinah Junirahma Shafira Bilqis Annida