Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Informasi dan Teknologi Jurnal Pengabdian Pancasila (JPP)
Rita Yuanita Toendan
Universitas Palangkaraya
Computer Science & IT Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Customer Trust in Mediating the Influence of Service Quality on Customer Loyalty of Express Laundry Members Palangka Raya Rita Yuanita Toendan; Noorjaya Nahan
Jurnal Pengabdian Pancasila (JPP) Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v2i3.7384

Abstract

This research in the field of marketing management aims to determine the effect of service quality and customer trust on customer loyalty of Express Laundry members in Palangka Raya. Customer trust is a good relationship with management as a business strategy to achieve customer loyalty. While customer quality is a business measure that will be assessed by customers to be loyal and have an impact on business profits. The type of research used is explanatory research, which is to examine the relationship between variables which is the basis for improving purchasing decisions. Research respondents totaled 102 members of Express Laundry. Tested with non-probability sampling technique through the PLS statistical program. The results showed that customer trust and service quality affect the customer loyalty of members of Express Laundry Palangka Raya. The limitations of research on members, become a reference for further research in taking samples of new customers on purchase intentions.
The Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets di Sendys Swalayan Kota Palangka Raya Rita Yuanita Toendan; Hansly Tunjang; Peridawaty; Ina Karuehni
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.642

Abstract

This study investigates the impact of digital marketing strategies social media marketing, content marketing, and influencer marketing on consumer behavior in emerging markets, with a focus on Sendys Swalayan in Palangka Raya City, Indonesia. As digital technology increasingly reshapes consumer engagement, businesses in developing regions must understand how strategic online efforts influence customer purchase decisions. Employing a quantitative approach, this study collected data from 44 respondents using structured Likert-scale questionnaires. The data were analyzed using SPSS software, including validity and reliability tests, Pearson correlation, and multiple linear regression. The findings show that all three digital marketing strategies significantly influence consumer purchase decisions, with content marketing having the strongest effect (β = 0.351, p < 0.01), followed by social media marketing (β = 0.284, p < 0.01), and influencer marketing (β = 0.194, p < 0.05). These results indicate that content relevancy and perceived value are key factors that drive consumer interest and action. The study also highlights the importance of authenticity and social interaction in digital spaces, confirming the relevance of theories such as the Elaboration Likelihood Model (ELM) and Source Credibility Theory. This research contributes to the limited literature on localized digital marketing in mid-sized Indonesian cities and offers practical recommendations for retailers aiming to optimize consumer engagement. The study suggests that businesses should prioritize informative, engaging content while leveraging social media and micro-influencer collaborations that align with local cultural values. These strategies are essential for enhancing brand awareness, building trust, and influencing consumer decision-making in the digital era.Keywords: Digital Marketing, Social Media, Content Marketing, Influencer, Consumer Behavior, Purchase Decision, Emerging Markets.
Co-Authors Hansly Tunjang Ina Karuehni Noorjaya Nahan Peridawaty