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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Informasi dan Teknologi Jurnal Manajemen Sains dan Organisasi (JMSO) Paradoks : Jurnal Ilmu Ekonomi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ina Karuehni
Universitas Palangka Raya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Manajemen Strategik dengan Orientasi Pasar dan Orientasi Belajar pada Kinerja Inovasi Rumah Batik Bahalap Ina Karuehni; Peridawaty Peridawaty
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 3, No 2 (2020)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.158 KB) | DOI: 10.31002/rn.v3i2.1538

Abstract

Research within the field of small business strategic management for business management and strategy at the Bahalap batik house in Central Kalimantan. The importance of market support and learning skills. The aims of this analysis are to enhance the performance of small businesses with strategic management that supports the variables that support the market and to find out lessons to improve positive leads to small businesses within the Bahalap batik house, by supporting the market must produce merchandise that matches the requirements of customers. analysis ways with structured interviews and quantitative questionnaires victimization SPSS 24.0, on 50 customers. The implications of strategic management analysis are necessary for small businesses to urge innovation support. Encouragement of the business unit's ability of market objectives and learning objectives within the business atmosphere as a business strategy and to realize the vision goals, the mission of tiny businesses Increasing small businesses to support small businesses through strategic management will facilitate alternative analysis to develop strategic management.
Pengaruh Kualitas Produk dan Marketing Mix Terhadap Keputusan Pembelian Baju Second Impor (Thrift) pada Missmi Shop di Kota Palangka Raya Adi Kusuma Werdana; Meitiana Meitiana; Gema Borneo Poetra; Ina Karuehni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8679

Abstract

This study examines the influence of product quality and marketing mix on purchasing decisions. Quantitative methods are used with data collection techniques through distributing questionnaires using Google Forms. Data analysis techniques use SPSS. The results of the study indicate that 1. Product Quality (X1) is proven to have a positive and significant influence on Purchasing Decisions (Y). 2. Marketing Mix (X2) also has a positive and significant influence on Purchasing Decisions (Y). 3. Simultaneously, Product Quality (X1) and Marketing Mix (X2) have a significant influence on Purchasing Decisions (Y).
Pengaruh Dimensi Kualitas Pelayanan Terhadap Loyalitas Pelanggan Di Wash Up Laundry Palangka Raya Yusi Landari; Meitiana Meitiana; Ina Karuehni
Jurnal Manajemen Sains dan Organisasi Vol. 2 No. 1 (2021): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v2i1.2930

Abstract

Tujuan - Penelitian ini bertujuan untuk mengetahui Pengaruh Dimensi Kualitas Pelayanan yang terdiri dari Tangibles, Reliability, Responsiveness, Assurance dan Emphaty terhadap Loyalitas Pelanggan di Wash Up Laundry Palangka Raya. Desain/Metodelogi/Pendekatan – Penelitian ini menggunakan pendekatan eksplanatory dengan teknik survey, jumlah sample dalam penelitian ini adalah 60 orang responden, sedangkan teknik analisis data dalam penelitian ini adalah menggunakan teknik analisis deskriptif dan teknik analisis linear berganda. Hasil Penelitian - Hasil penelitian menunjukkan bahwa Dimensi Kualitas Pelayanan yang terdiri dari Tangibles, Reliability, Responsiveness, Assurance dan Emphaty berpengaruh signifikan terhadap Loyalitas Pelanggan di Wash Up Laundry Palangka Raya. Dan pada hasil analisis deskriptif menyatakan bahwa responden setuju dengan indikator-indikator yang diajukan.
Analysis Of Aggregate Planning To Streamline Production Cost In The Mahakam Ice Crystal Home Industry In The City Of Palangka Raya: Mukmin Effendi; Hansly Tunjang; Deddy Rakhmad Hidayat; Ina Karuehni
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 1 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i1.5200

Abstract

Purpose - This study aims to obtain an aggregate planning strategy or alternativethat can be applied to the Mahakam Ice Crystal home industry and how much is thecost efficiency of the resulting production.Design/methodology/approach - The type of research used in this study isdescriptive analytical using a quantitative approach with the POM-QM for WindowsV5 analisis analysis tool.Findings - Based on the results of research and calculation of the total cost ofaggregate planning, Chase Strategy was chosen as a strategy or alternative foraggregate planning with the lowest production cost value of Rp. 97.371.000,- andcan streamline production costs by 17,3% of the total production costs of theMahakam Ice Crystal Home Industry.
Pengaruh E-Commerce dan Inovasi Terhadap Keputusan Pembelian dengan Minat Beli Sebagai Variabel Mediasi Pada Produk Wardah (Studi Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Palangka Raya) Andriani Andriani; Ina Karuehni; Ani Mahrita
Jurnal Manajemen Sains dan Organisasi Vol. 3 No. 3 (2022): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v3i3.8233

Abstract

Penelitian ini bertujuan menganalisis pengaruh e-commerce dan inovasi terhadap keputusan pembelian melalui minat beli sebagai variabel mediasi pada produk Wardah pada Mahasisiwi. Jenis dalam penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah Mahasiswi Fakultas Ekonomi dan Bisnis Univrersitas Palangka Raya angkatan 2019 – 2022 yang terdaftar pada semester ganjul sebanyak 1923 orang. Perhitungan jumlah sampel menggunakan purposive sampling accidental/incidental dengan rumus Ferdinand sehingga diperoleeh sampel sebanyak 105 responden. Untuk menganalisis data dalam penelitian ini digunakan The Structural Equation Modeling (SEM) dari paket software statistik SmartPLS 3. Hasil penelitian menemukan bahwa e-commerce, inovasi dan minat beli secara parsial berpengaruh positif signifikan terhadap keputusan pembelian, e-commerce berpengaruh positif signifikan terhadap keputusan pembelian, e-commerce berpengaruh positif signifikan terhadap minat beli, inovasi berpengaruh tidak signifikan terhadap terhadap keputusan pembelian, inovasi berpengaruh tidak signifikan terhadap terhadap minat beli dan minat beli tidak berpengaruh positif terhadap terhadap keputusan pembelian produk Wardah pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Palangka Raya.
PENGARUH KESELAMATAN KERJA, KESEHATAN KERJA, DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PT. ASMIN BARA BRONANG DI KABUPATEN KAPUAS Ara Andani; Hansly Tunjang; Gema Borneo Poetra; Ina Karuehni
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2446

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Keselamatan Kerja, Kesehatan Kerja, dan Lingkungan Kerja terhadap Produktivitas Karyawan PT. Asmin Bara Bronang Kabupaten Kapuas. Penelitian ini dilatarbelakangi oleh tingginya risiko kecelakaan kerja di sektor pertambangan batubara serta adanya inkonsistensi hasil penelitian terdahulu. Data dikumpulkan melalui kuesioner yang disebarkan kepada 75 karyawan bagian lapangan dan diolah menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan teknik bootstrapping. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima, di mana Keselamatan Kerja berpengaruh positif dan signifikan dengan koefisien jalur sebesar 0,215, Kesehatan Kerja sebesar 0,307, dan Lingkungan Kerja sebesar 0,466 sebagai variabel paling dominan. Ketiga variabel tersebut secara bersama-sama mampu menjelaskan varians Produktivitas Karyawan sebesar 80,5%, yang dikategorikan memiliki daya prediksi kuat. Penelitian selanjutnya disarankan untuk mempertimbangkan variabel lain seperti motivasi kerja, kepemimpinan, dan kompensasi guna memperoleh gambaran yang lebih komprehensif.
The Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets di Sendys Swalayan Kota Palangka Raya Rita Yuanita Toendan; Hansly Tunjang; Peridawaty; Ina Karuehni
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.642

Abstract

This study investigates the impact of digital marketing strategies social media marketing, content marketing, and influencer marketing on consumer behavior in emerging markets, with a focus on Sendys Swalayan in Palangka Raya City, Indonesia. As digital technology increasingly reshapes consumer engagement, businesses in developing regions must understand how strategic online efforts influence customer purchase decisions. Employing a quantitative approach, this study collected data from 44 respondents using structured Likert-scale questionnaires. The data were analyzed using SPSS software, including validity and reliability tests, Pearson correlation, and multiple linear regression. The findings show that all three digital marketing strategies significantly influence consumer purchase decisions, with content marketing having the strongest effect (β = 0.351, p < 0.01), followed by social media marketing (β = 0.284, p < 0.01), and influencer marketing (β = 0.194, p < 0.05). These results indicate that content relevancy and perceived value are key factors that drive consumer interest and action. The study also highlights the importance of authenticity and social interaction in digital spaces, confirming the relevance of theories such as the Elaboration Likelihood Model (ELM) and Source Credibility Theory. This research contributes to the limited literature on localized digital marketing in mid-sized Indonesian cities and offers practical recommendations for retailers aiming to optimize consumer engagement. The study suggests that businesses should prioritize informative, engaging content while leveraging social media and micro-influencer collaborations that align with local cultural values. These strategies are essential for enhancing brand awareness, building trust, and influencing consumer decision-making in the digital era.Keywords: Digital Marketing, Social Media, Content Marketing, Influencer, Consumer Behavior, Purchase Decision, Emerging Markets.
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU GUNA MENINGKATKAN EFESIENSI PADA A2 COLLECTION PABRIK PENGRAJIN TAS KULIT DAN ROTAN PALANGKA RAYA Dewi Rahma; Achmad Syamsudin; Jonathan Giovanni; Ina Karuehni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5940

Abstract

Abstract: A2 Collection is a home-based industry engaged in the production of bags made from woven rattan combined with leather or synthetic materials in Palangka Raya City. In its operational activities, the company still encounters challenges in controlling rattan raw material inventory due to an inefficient ordering system, which leads to excess inventory and increased storage costs. This study aims to determine the optimal order quantity of rattan raw materials, identify the appropriate reorder point, and calculate the total inventory costs incurred by the company. The Economic Order Quantity (EOQ) method is employed in this research, including the analysis of optimal order quantity, safety stock, reorder point, and total inventory costs. The results indicate that the optimal order quantity of rattan raw materials is 1,363 sheets with an ordering frequency of five times per year. Reordering is carried out when inventory reaches 21 sheets with a safety stock of 4 sheets, while the total inventory cost amounts to Rp1,363,249 per year. The findings demonstrate that the implementation of the EOQ method effectively reduces inventory costs and improves the efficiency of raw material inventory management at A2 Collection. Keywords: Inventory, Raw Materials, Economic Order Quantity (EOQ).   Abstrak: A2 Collection merupakan usaha industri rumahan yang memproduksi tas berbahan anyaman rotan yang dikombinasikan dengan kulit maupun material sintetis di Kota Palangka Raya. Dalam pelaksanaan operasionalnya, usaha ini masih mengalami kendala dalam pengendalian persediaan bahan baku rotan karena sistem pemesanan yang belum efektif. Kondisi tersebut menyebabkan terjadinya kelebihan persediaan yang berdampak pada meningkatnya biaya penyimpanan. Penelitian ini bertujuan untuk menentukan jumlah pemesanan bahan baku rotan yang paling efisien, menetapkan waktu pemesanan kembali, serta menghitung total biaya persediaan yang harus dikeluarkan perusahaan. Metode Economic Order Quantity (EOQ) digunakan sebagai pendekatan analisis, yang mencakup perhitungan jumlah pemesanan optimal, persediaan pengaman (safety stock), titik pemesanan kembali (reorder point), dan total biaya persediaan. Hasil penelitian menunjukkan bahwa jumlah pemesanan bahan baku rotan yang paling optimal adalah 1.363 lembar dengan frekuensi pemesanan sebanyak lima kali dalam satu tahun. Pemesanan kembali dilakukan ketika persediaan mencapai 21 lembar dengan safety stock sebesar 4 lembar, sementara total biaya persediaan tercatat sebesar Rp1.363.249 per tahun. Temuan ini membuktikan bahwa penerapan metode EOQ mampu meningkatkan efisiensi pengelolaan persediaan serta menurunkan biaya yang dikeluarkan oleh A2 Collection. Kata Kunci: Persediaan, Bahan Baku, Economic Order Quantity (EOQ).
Co-Authors Achmad Syamsudin Adi Kusuma Werdana Andriani Andriani Ani Mahrita Ara Andani Dewi Rahma Gema Borneo Poetra Hansly Tunjang Hidayat, Deddy Rakhmad Jonathan Giovanni Meitiana Mukmin Effendi Peridawaty Peridawaty Peridawaty Rita Yuanita Toendan Vivy Kristinae Yusi Landari