Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal International Journal of Business and Quality Research
Syaiful Anshori
Faculty of Economics and Business, Universitas Negeri Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Investors' Perceptions of Stock Influencer Credibility On Herding Behavior With Financial Literacy As A Moderating Variable Syaiful Anshori; Makaryanawati Makaryanawati; Nurika Restuningdiah
International Journal of Business and Quality Research Vol. 1 No. 02 (2023): April - June, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i02.335

Abstract

This study aimed to analyze the effect of investor perceptions on stock influencers' credibility on herding behavior with financial literacy as a moderating variable. This research was conducted in the city of Malang. The number of samples in this study was 100 respondents. The Lemeshow formula determined it. Data collection was carried out through a questionnaire. The data analysis technique used in this study is Moderated Regression Analysis (MRA). Based on the analysis results, the credibility of stock influencers positively affects herding behavior. Financial literacy can weaken the influence of stock influencer credibility on herding behavior.
Co-Authors Makaryanawati Nurika Restuningdiah