International Journal of Business and Quality Research
Vol. 1 No. 02 (2023): April - June, International Journal of Business and Quality Research

The Influence Of Investors' Perceptions of Stock Influencer Credibility On Herding Behavior With Financial Literacy As A Moderating Variable

Syaiful Anshori (Faculty of Economics and Business, Universitas Negeri Malang)
Makaryanawati Makaryanawati (Faculty of Economics and Business, Universitas Negeri Malang)
Nurika Restuningdiah (Faculty of Economics and Business, Universitas Negeri Malang)

Article Info

Publish Date
25 Jun 2023

Abstract

This study aimed to analyze the effect of investor perceptions on stock influencers' credibility on herding behavior with financial literacy as a moderating variable. This research was conducted in the city of Malang. The number of samples in this study was 100 respondents. The Lemeshow formula determined it. Data collection was carried out through a questionnaire. The data analysis technique used in this study is Moderated Regression Analysis (MRA). Based on the analysis results, the credibility of stock influencers positively affects herding behavior. Financial literacy can weaken the influence of stock influencer credibility on herding behavior.

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Journal Info
International Journal of Business and Quality Research
Website

Abbrev

IJBQR

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and ...