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This Author published in this journals
All Journal International Journal of Business and Applied Economics (IJBAE)
Novia Angga Safitri
State Islamic Institute of Palangka Raya
Decision Sciences, Operations Research & Management

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Market Analysis and Consumer Behavior of Indomaret Minimarkets in Banjarmasin City Mohdari; Muhammad Fahmi; Novia Angga Safitri; Syafril
International Journal of Business and Applied Economics Vol. 3 No. 2 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i2.8077

Abstract

The development of the modern Indomaret minimarket cannot be separated from changes in consumer shopping behavior who want to be fast and do not like the process of haggling over prices like shopping at traditional markets. This research aims to conduct market analysis and consumer behavior at the Indomaret Minimarket in Banjarmasin City. This research is very useful for economic development and policy making in the Banjarmasin City government. This research is a qualitative descriptive research using literature study methods and observation of the objects studied. Data collection was carried out by studying the literature and making direct observations at the Indomaret minimarket in Banjarmasin City. The results of this research show that the consumer market potential is still very large and widely open to investors and traders. Consumer behavior at the Indomaret minimarket in Banjarmasin City is influenced by several dominant factors such as socio-cultural factors, lifestyle, personality and finances. This research is expected to make a positive contribution to the business world and government.
Co-Authors Mohdari Siti Helmyati syafril