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All Journal Jurnal Manajemen Bisnis, Akuntansi dan Keuangan
Fitria Nur Masithoh
Institut Agama Islam Uluwiyah Mojokerto
Decision Sciences, Operations Research & Management

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The Impact of Marketing Strategy and Facilities on the Decision to Become a Murabahah Financing Customer Fitria Nur Masithoh; Mahmud Mahmud; Muhammad Ain Raafi’ud Darajaat
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9376

Abstract

This research aims to determine: 1) the influence of marketing strategy on the decision to become a murabahah financing customer at BPRS Lantabur Mojokerto Branch. 2) The impact of marketing facilities on the decision to become a murabahah financing customer at BPRS Lantabur Mojokerto Branch. 3) the impact of marketing strategy and facilities simultaneously on the decision to become a murabahah financing customer at BPRS Lantabur Mojokerto Branch. Based on the results of data analysis, the Marketing Strategy variable is known to have a partially significant influence on the Decision to Become a Murabahah Financing Customer at BPRS Lantabur Mojokerto Branch, this is based on the value of tcount > ttable or 4,062 > 1,999 with a significance value smaller than 0.05 (0.000). The Facilities variable partially has a significant impact on the Decision to Become a Murabahah Financing Customer at BPRS Lantabur Mojokerto Branch, this is based on the value tcount > ttable or 13,712 > 1,999 with a significant value smaller than 0.05 (0.000).
Co-Authors Mahmud Mahmud Muhammad Ain Raafi’ud Darajaat