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All Journal International Journal of Scientific Multidisciplinary Research (IJSMR) MAREN: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Mozes D Istia
Universitas Kristen Indonesia Maluku
Religion Humanities Decision Sciences, Operations Research & Management Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Models and Strategies for Digital SMEs Development in Ambon City Salomi J. Hehanussa; Mozes D Istia
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 10 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i10.6802

Abstract

The research entitled "Digital SMEs Development Models And Strategies In Ambon City" is an interesting thing to research, relating to the important role of SMEs in the Indonesian economy. This is proven by various research results which say that SMEs are a type of business that can withstand the shocks of the economic crisis. On the other hand, the Ministry of Industry launched a strategy for making SMEs in the era of technology 4.0 to empower SMEs that are competitive at local, national and international levels. The quarterly rate of economic development reached 2.06 percent (q-to-q), while y-on-y grew 5.73 percent and annually or cumulatively reached 15.11 percent (c-on-c). Based on the 2016 Economic Census, the number of SMEs in Maluku Province was 147,000 or 99.15%, with labor absorption of 0.35 million people or 87.75%. (BPS: Economic Census, 2016). This shows that SMEs have a strategic role in absorbing labor. In line with this, the development of digital SMEs is important for adopting communication and information technology innovations in the business world, in order to increase competitiveness and manage resources efficiently. The reality of the role of SMEs in the business world by adopting technological innovation needs to be explored in this research, so the objectives of this research are as follows: (1) Building an ideal model for using digital technology in the 4.0 era for SMEs in Ambon City
PENDAMPINGAN KELOMPOK USAHA KERUPUK SINGKONG MELALUI PEMBUATAN KEMASAN, IDENTITAS MEREK, DAN PEMASARAN DIGITAL DI JEMAAT SOUHURU, HATIVE BESAR. Stenly S. F. Salenussa; Mozes D Istia
MAREN: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 7 No. 1 (2026): Maret
Publisher : Lembaga Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69765/mjppm.v7i1.2035

Abstract

Jemaat Souhuru berada di klasis Pulau Ambon utara, yang berlokasi di wilayah Hative Besar, Kota Ambon. Di Jemaat Souhuru sektor usaha yang di jalankan umumnya berskala mikro dan kecil. Salah satunya usaha kerupuk singkong yang di kelola ibu-ibu rumah tangga di jemaat ini. Namun usaha ini masih menghadapi kendala pada kemasan, logo, dan pemasaran produk. Pada Kegiatan KKN yang dilakukan mahasiswa angkatan ke-65 bertujuan untuk membantu kelompok usaha kerupuk singkong dengan melalui perbaikan kemasan untuk melindungi produk agar tidak mudah rusak, pembuatan logo sebagai identitas merek, dan memasarkan kerupuk singkong secara digital maupun langsung agar produk bisa di kenal oleh banyak masyarakat. Pendampingan ini melalui observasi lapangan, wawancara langsung dengan kelompok usaha, identifikasi permasalahan, berproses langsung dalam produksi, pengemasan, dan promosi produk, serta dokumentasi berupa video atau foto. Hasilnya menunjukkan adanya peningkatan pada visual produk dengan kemasan yang baru dan lebih aman, logo yang mencerminkan ciri khas produk, serta mulai dikenalnya produk oleh konsumen setelah memasarkan secara langsung maupun digital.
Co-Authors Salomi J. Hehanussa Stenly S. F. Salenussa