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All Journal Jurnal Manajemen
Alditya Aris Rinandy
University of Palembang
Economics, Econometrics & Finance

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IMPROVING THE QUALITY OF HUMAN RESOURCES FROM A SOCIO-ECONOMIC PERSPECTIVE IN THE GLOBALIZATION ERA M Usman Maliki; Alditya Aris Rinandy; Amaliah Khairunissa
Jurnal Manajemen Vol 11 No 3 (2023): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v11i3.953

Abstract

The article entitled improving the quality of human resources from a socio-economic perspective in the era of globalization discusses the relationship between theory and phenomena to improve the quality of human resources with the support of the phenomenon of globalization. Increasing competence in the era of globalization must be addressed from the right perspective, especially how the method or method of development is carried out so that human resources can develop and grow according to needs. The purpose of writing this article is to find out and find solutions in the future in terms of improving the quality of human resources, where in this article references to Giddens' theory are used which are closely related to the concept of globalization. This article uses literature that does not collect data directly, but with various references that support the writing of this article. Data collection was carried out by recording information from references related to this article and related themes according to the purpose of the article. The Human Resources Variable is expected to develop by the globalization era with the concept of HR development consisting of 2 (two) types, namely informal and formal HR development.
THE EFFECT OF DIGITAL MARKETING ON INCREASING INTEREST IN PURCHASING MOTOR VEHICLE POLICIES IN GENERATION Z IN PALEMBANG CITY Zubaidah Warni; Alditya Aris Rinandy; Pantani Dahlan; Triana Sri Gunarti
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1111

Abstract

The development of technology in this day and age has grown rapidly. Many entrepreneurs use technology to market goods and services. Digital marketing is one way entrepreneurs develop markets for goods and services. Digital Marketing is now also used by non-bank financial services companies such as insurance companies. Many insurance companies develop technology to market insurance policies. Motor Vehicle Insurance Policy is one of the insurance products that is often echoed through digital media platforms. In addition to marketing through social media, companies also innovate by developing Insurtech applications. Generation Z today can be said to be the most tech-savvy generation, and is quite capable of using motorized vehicles. They rely on digital marketing and technology media in choosing, getting information and buying Motor Vehicle insurance policies, this also affects the increase in interest in ownership of Motor Vehicle Insurance Policies
THE INFLUENCE OF WORDS OF MOUTH AND BRAND IMAGE ON MCDONALDS PRODUCT PURCHASE DECISIONS IN PALEMBANG CITY (CASE STUDY OF WORLD BRANDS THAT SUPPORT ISRAEL) Zubaidah Warni; Alditya Aris Rinandy
Jurnal Manajemen Vol 12 No 2 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i2.1144

Abstract

The war that occurred between Israel and Palestine at the end of 2023 has changed the world'sperception of brands. Especially if the brand supports Israel. The majority of countries carry outboycotts, but in Indonesia several brands that outside the country support Israel actually provideassistance to Palestine. Mcdonalds Indonesia is one of the biggest brands that has actually providedassistance to Palestine since the end of 2023 until now. McDonalds Indonesia itself received anaward from Baznas in 2024 for participating in providing assistance to Palestine. It is hoped that theinfluence of Word of Mouth on this matter will be able to maintain the number of consumers fromboycotting their products in Indonesia, especially since McDonalds has its own Brand Image. It ishoped that this will still be able to maintain the brand image which will ultimately make consumerscontinue to decide to consume McDonalds
Co-Authors Amaliah Khairunissa M Usman Maliki Pantani Dahlan Triana Sri Gunarti Zubaidah Warni Zubaidah Warni