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All Journal Jurnal Manajemen
Triana Sri Gunarti
Universitas Terbuka Palembang
Economics, Econometrics & Finance

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THE EFFECT OF DIGITAL MARKETING ON INCREASING INTEREST IN PURCHASING MOTOR VEHICLE POLICIES IN GENERATION Z IN PALEMBANG CITY Zubaidah Warni; Alditya Aris Rinandy; Pantani Dahlan; Triana Sri Gunarti
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1111

Abstract

The development of technology in this day and age has grown rapidly. Many entrepreneurs use technology to market goods and services. Digital marketing is one way entrepreneurs develop markets for goods and services. Digital Marketing is now also used by non-bank financial services companies such as insurance companies. Many insurance companies develop technology to market insurance policies. Motor Vehicle Insurance Policy is one of the insurance products that is often echoed through digital media platforms. In addition to marketing through social media, companies also innovate by developing Insurtech applications. Generation Z today can be said to be the most tech-savvy generation, and is quite capable of using motorized vehicles. They rely on digital marketing and technology media in choosing, getting information and buying Motor Vehicle insurance policies, this also affects the increase in interest in ownership of Motor Vehicle Insurance Policies
Co-Authors Alditya Aris Rinandy Pantani Dahlan Zubaidah Warni