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All Journal Jurnal Manajemen
Elisa Elisa
Sriwijaya State Polytechnic
Economics, Econometrics & Finance

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CASH CONVERSION CYCLE AND PROFITABILITY FOOD AND BEVERAGE COMPANIES IN INDONESIA Keti Purnamasari; Purwati Purwati; Gusti Ayu Oka Windarti; Elisa Elisa
Jurnal Manajemen Vol 11 No 3 (2023): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v11i3.955

Abstract

One measure used to measure the efficiency of working capital is Cash Conversion Cycle (CCC). The cash conversion cycle is a cycle that describes the length of time it takes a company to convert inventory and receivables into cash and pay debts. The lower the cash conversion cycle, the better. This study aims to analyze the relationship between the cash conversion cycle and profitability. The samples in this study were 17 food and beverage companies listed on the Indonesia Stock Exchange for the 2018 to 2022. This research found that there is a negative relationship between the cash conversion cycle and profitability as measured by Return on Assets and Return on Equity. The shorter the inventory conversion period and the receivables collection period and the longer the debt repayment period, the less cash conversion cycle can be. Reduced or lower cash conversion cycles indicate that the company has been able to optimize the use of its working capital so as to increase profitability.
BUSINESS MODEL CANVAS (BMC) ANALYSIS IN JUDES CHICKEN RESTAURANT PALEMBANG Siti Mega Yulia; Heri Setiawan; Elisa Elisa; Keti Purnamasari
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1100

Abstract

Many aspects of daily life, particularly in the professional sphere, have been altered by the worldwide shift toward digital technology. Data Reportal, a research firm, said on its website that as of early 2022, 73.7% of the Indonesian population has access to the internet. When it comes to a company's digital growth, marketing on Instagram is a viable option. The goal of this design is to help grow the market for Palembang's Judes Chicken Restaurant on Jl. Puncak Sekuning by utilizing Instagram and a website built with the help of SWOT (Strength, Weakness, Opportunity, and Threats) and BMC (Business Model Canvas) analysis. Based on the research results, the customer segments of the Judes Chicken Restaurant in Palembang are all genders aged 10 years and over. The value proposition is the unique taste of chili sauce at an affordable price. Customer relationship, namely maintaining the taste of the product and holding promotions every month. Channel, namely implementing promotions on online applications. Revenue streams are cash and credit payments. The key resources owned are the production site, equipment and main materials. Key activities are maintaining the availability of raw materials. Key partnerships are raw material suppliers and plastic packaging suppliers. Cost structure in the form of salary costs, shop rental and raw material costs.
Co-Authors Gusti Ayu Oka Windarti Heri Setiawan Keti Purnamasari Purwati Purwati Siti Mega Yulia