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All Journal SANGKEP: Jurnal Kajian Sosial Keagamaan Masyarakat: Jurnal Sosiologi
Febrianti, Dwi Anisa
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Social Sciences

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The Forming of Social Capital between Corporation and Community through the Implementation of CSR Programs: Case Study of An Offshore Oil and Gas Company in North Jakarta Febrianti, Dwi Anisa
Masyarakat: Jurnal Sosiologi Vol. 23, No. 2
Publisher : UI Scholars Hub

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Abstract

Corporate Social Responsibility (CSR) is a social obligation of companies established in Indonesia according to various applicable laws. However, CSR programs are applied differently between companies, depending on the company’s understanding of the CSR concept. Contrasting with previous studies which focused more on the evaluation of CSR programs and have not considered the relational impact of the CSR program implementation, this paper goes to observe the link between CSR programs and social capital. This article indicates that well implemented CSR programs establish social capital in the relations between the corporation and the local community. On the other hand, based on the stages of CSR program implementation, the company has not included the approach phase as one of the initial phases that should be executed by a company. This article also provides an overview that the implementation stages should not only stop at the evaluation stage, but should return to the initial stage of implementation, thus forming a cycle. This article was written based on a qualitative research to provide a better which was conducted in Pulau Kelapa, Kepulauan Seribu, North Jakarta, as the operational area of an offshore oil and gas company
THE EFFECTIVENESS OF INSTAGRAM AND WEBSITE NEW MEDIA IN THE PRACTICE OF CYBER PUBLIC RELATIONS AT HIGHER EDUCATION INSTITUTION IN INDONESIA Febrianti, Dwi Anisa; Kriyantono, Rachmat; Sujoko, Anang
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 6 No. 2 (2023): Religious Moderation and Cultural Dynamics in Indonesia
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v6i2.8980

Abstract

The internet as a new media has changed the practice of Public Relations by utilizing new media communication technology which has become known as Cyber Public Relations. Cyber Public Relations practices at a public university in Malang utilize new media Instagram, and website as official communication channels. This research aims to identify the effectiveness of using new media as a two-way communication medium with the framework of Dialogic Communication theory. This research is a type of quantitative descriptive research with quantitative content analysis data collection techniques on Instagram features and uploads and the university’s website from 1 June - 31 August 2023. The results of the research indicate that the application of Dialogic Communication principles in managing content and features on the website is effective, with effectiveness of 66.8%. Meanwhile, the application of Dialogic Communication principles in content management on Instagram is less effective, with an effectiveness of 48%. Researchers suggest that to achieve two-way communication between universities and the public, as well as effective implementation of the Dialogic Loop principle, the Public Relations Division of the university needs to manage content that can facilitate direct dialogue between the institution and the public, for example via the comment column, or conversation space on Instagram or the website.
Co-Authors Rachmat Kriyantono Sujoko, Anang