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All Journal Jurnal Ilmu Komunikasi Journal of Innovative and Creativity
Khairunnisa Ritonga
Universitas Islam Negeri Sumatera Utara
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peran Kader Posyandu Dalam Meningkatan Status Gizi Balita Dan Pencegahan Stanting Pada Balita, Serta Mengedukasi Gizi Pada Ibu Hamil (Studi Kasus Posyandu Percut Sei Tuan) Khairunnisa Ritonga; Putri Nurhida Harahap; Putra Apriadi Siregar
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2578

Abstract

This study examines the role of Posyandu cadres in improving the nutritional status of toddlers and educating pregnant women in Percut Sei Tuan District. With a descriptive qualitative approach, the study involved cadres, pregnant women, mothers of toddlers, and health workers as informants. The results showed that cadres were active in growth monitoring, nutrition counseling, and pregnancy checks, with the support of KKN students. The main obstacles were limited facilities, minimal training, low community participation, and workload without incentives. The study emphasized the need for systematic support from the government and the community to optimize the role of Posyandu cadres
Strategi Pemanfaatan Media Instagram sebagai Media Promosi Kuliner pada Akun @Kepdan_Kopi Khairunnisa Ritonga; Abdul Rasyid
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4355

Abstract

This study aims to examine the strategy of utilizing Instagram media as a culinary promotion medium on the @Kepdan_Kopi account. The background of this study is based on the rapid development of social media as a digital marketing tool, especially Instagram which has great potential in expanding the reach of culinary product promotion. This study aims to understand how the @Kepdan_Kopi account uses Instagram to increase its appeal and interaction with consumers. The method used is descriptive qualitative with data collection techniques through observation of @Kepdan_Kopi Instagram content, interviews with account managers, and documentation of promotional activities. Data analysis was carried out inductively by examining content patterns, communication strategies, and audience responses to describe in detail the promotional practices carried out. The results of the study show that the @Kepdan_Kopi account utilizes Instagram features such as stories, reels, and feeds creatively to build brand awareness and engagement. The strategies implemented include presenting attractive visuals, using persuasive captions, and actively interacting with followers to increase customer loyalty. This approach is effective in attracting attention and strengthening the image of the culinary product being promoted. In conclusion, Instagram is a strategic promotional media for culinary businesses such as @Kepdan_Kopi by utilizing digital features optimally. This study provides important insights for culinary business actors in developing adaptive and innovative digital marketing strategies.
Co-Authors Abdul Rasyid Putra Apriadi Siregar Putri Nurhida Harahap