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MULTIMODALITY OF JAPANESE BACKCHANNEL IN BEAUTY VLOG Filia, Filia, Dr.; Muthia, Nilam Husna
International Review of Humanities Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

A backchannel is generally known as a response in a conversation that serves as a sign that the interlocutor is paying attention. In conversation, verbal backchannel speech can simultaneously occur with nonverbal gestures. Backchannel in conversations in digital content is often found. Beauty content from Hiro Beauty Channel shows that backchannel in beauty vlogs often occurs through verbal and nonverbal . Previous studies have researched the behaviour of backchannel usage (Cutrone, 2011; Nurjaleka, 2019; Bodur et al., 2022; Ramadhani, 2023) and the behaviour of gazing gestures (Walker, 2010). However, there has yet to be research about the multimodality of backchannels in conversations on digital content such as beauty vlogs. This research explains the pattern of backchannel usage in beauty vlogs, both from verbal and non-verbal modes. This study methodology uses conversational analysis (Sacks et al., 1974; Heritage, 2001) and multimodality (Mondada, 2018). This study's result is that the interlocutor's backchannel means that 'the interlocutor is listening' and 'the interlocutor asks the speaker to continue his speech'. Both imply that the interlocutor is paying attention to the speaker. The backchannel multimodality pattern in beauty vlogs consists of three main types, namely (i) verbal backchannel, (ii) verbal and nonverbal backchannel, and (iii) nonverbal backchannel. This study also shows that the preferred mode in providing backchannel in Japanese combines both verbal and nonverbal modes.
VERBAL TEXT SUPPORTS ON PICTURES IN CREATING DESTINATION IMAGE Aisyiyah, Siti; Laksman-Huntley, Myrna; Filia, Filia, Dr.
International Review of Humanities Studies Vol. 9, No. 2
Publisher : UI Scholars Hub

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Abstract

Recently, social media like Instagram, YouTube, and Facebook have been widely used for tourism destination attractiveness. The research investigates how to create a tourism destination image on Instagram from a social semiotic perspective. Data comprises 17 photos of Blue Flame posted by 7 Destination Marketing Organizations (DMOs). Applying the Visual Grammar framework by Kress & Leeuwen (2021), particularly the representational meta function, and Speech Functions by Halliday & Matthiessen (2014), this study finds how verbal texts support visual modes in creating the image of the Blue Flame at Ijen Geopark. Findings show that: (i) Narrative non-transactional action photos are more frequently used to promote the destination image; (ii) Statements delivering praise are most often used to give positive value to the destination; (iii) Narrative non-transactional action pictures attract more viewers’ attention; and (iv) Post with conceptual symbolic photos can evoke viewers’ interest to know more about the destination. Based on the findings, eventhough a picture is the main visual semiotic resource on Instagram, it needs support by verbal resources to make its meaning clearer for viewers. Practical implications of the study and directions for future studies are presented.
THE SYSTEMATICS OF ONLINE DEBT COLLECTION SPEECH IN INDONESIAN Filia, Filia, Dr.; Herjoko, Muhammad Rifqi
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines the discourse systematics used in the online loan collection speeches in the Indonesian language. Online loans are one of the financial services that are widely used by the people nowadays. However, the efforts to collect these loans have raised issues within the community. This study aims to elaborate on the speech acts and systematics forming the discourse of online loan collection. This study is using 50 screenshots of online loan collection messages on Instagram accounts as the data source. Research data is in the form of speeches used by the creditors to collect debt from the debtors. The analysis was carried out using Beller's (2005) threatening speech approach. Based on these study results, the systematics of online loan collection discourse consists of four constructions, namely (i) conditional form, (ii) conjunctive form, (iii) disjunctive form, (iv) and temporal form.